Sports Pundit’s Post

Heading to Cannes Lions? Understood.org is as well! Let's talk about how the 40MM+ neurodiverse adults in the U.S. are an unlock to innovation and growth for brands, companies, and teams. #canneslions2024 #canneslions #neurodiversity #marketinginnovation

🚀 Another reason to watch women’s sports 👀 and not just the game, but the business of it. Becoming quite the testing environment for next gen sports clubs. 📊 Angel City FC, where only 20% of their $31M revenue comes from ticket sales, shows how strategic licensing, sponsorships, and merchandise can elevate a club's valuation to $250M. In comparison, many male sports clubs still rely on ticket sales for 30-40% of their revenue, but the shift is evident. For example: Real Madrid C.F. FC Barcelona Los Angeles Lakers and Dallas Cowboys (begrudgingly) all have and continue to develop revenue streams outside of ticket sales. I think the rise of NIL deals and enhanced relationships with players' associations create a new dynamic and vested interest in streams outside of “traditional” sports club models to date. The value of sports clubs is increasingly driven by brand strength and player brand value rather than physical attendance. Forward-thinking clubs like Angel City FC are embracing diversified revenue models, driving sustainable growth and higher valuations. #SportsBusiness #WomensSports #Innovation #SustainableGrowth #AngelCityFC #RevenueStreams #NIL #BrandValue

So much looking forward to next week’s LawInSport Global Summit 2024, and to be part of this panel 👇discussing important questions with esteemed colleagues ✨ If you are heading to the conference and want to take a ☕️, send 📩 and let me know. #LawInSport #KnowledgeSharing #LISGS24 #MAQS #SportsLaw

Women’s football is experiencing an unprecedented surge in popularity, capturing the attention of fans and businesses alike. For Julian Hadwiger, Prof. Dr. Sascha L. Schmidt, and apl. Professor Dominik Schreyer from the WHU Center for Sports and Management, this raised the question: Does being an integrated football club matter for women’s football stadium attendance demand? Learn the details in our newest WHU KNOWLEDGE Article: https://lnkd.in/ex7FfYYD #myWHU

“Kick and hit FCK” was the central message displayed on a tifo in the away section during the derby between Brøndby IF and F.C. København this Sunday. Much has been—and can be—said about this tifo, the aggressive tone in sports and how it can escalate into hate speech and discriminatory violence. However, what strikes me most about the tifo is not just its violent message, but also the sponsor banners displayed right alongside it. In the days following the match, I have seen countless images where sponsors like 3 Danmark, Carlsberg Group, Unibet, Les Deux, and Audi Denmark are prominently featured next to this harmful and disturbing display. While these companies cannot be held accountable for the actions of fans—especially considering that in this case they sponsor the opposing team—they still have a responsibility to consider how their sponsorship is perceived in such contexts. Their logos and brands are being associated with messages that may contradict or conflict with the values many of them claim to support. This summer, we have had extensive discussions about companies supporting events like Copenhagen Pride and how they are perceived in those contexts. Yet, I have not seen the same level of scrutiny applied to sports sponsors and how they utilize their sponsorships for change. If we are to change the aggressive and harmful tone in sports, collective action and a strong, unified response are essential. This is not just the responsibility of football clubs and their fanbases; it is a broader issue that also involves those who support and promote the sport. We must collectively put our foot down, demand change, and speak up. That said, I am genuinely curious to hear from the companies and sponsors whose logos have been depicted next to the tifo. How do they feel this aligns with their brand, and what actions are they taking in response to foster a more inclusive and less harmful tone in sports? _____________ #sponsorship #inclusivesports #hatespeech #campaigning #advocacy #voilence #dksport #dkbold #dkpol #dkcivil #leadership #CSR #diversityandinclusion #socialimpact

This should also mean access to careers in sport too. how many coaches and technical staff were involved in the Paris 2024 Olympics and Paralympics #inclusivesport #inclusion #inclusivesportcareers

𝐘𝐞𝐬𝐭𝐞𝐫𝐝𝐚𝐲, 𝐈 𝐡𝐚𝐝 𝐭𝐡𝐞 𝐩𝐫𝐢𝐯𝐢𝐥𝐞𝐠𝐞 𝐨𝐟 𝐚𝐭𝐭𝐞𝐧𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐄𝐧𝐠𝐥𝐚𝐧𝐝 🏴󠁧󠁢󠁥󠁮󠁧󠁿 𝐯𝐬. 𝐔𝐒𝐀 🇺🇸 𝐟𝐫𝐢𝐞𝐧𝐝𝐥𝐲 𝐚𝐭 𝐖𝐞𝐦𝐛𝐥𝐞𝐲 𝐒𝐭𝐚𝐝𝐢𝐮𝐦, 𝐚𝐧𝐝 𝐰𝐡𝐚𝐭 𝐚 𝐬𝐩𝐞𝐜𝐭𝐚𝐜𝐥𝐞 𝐢𝐭 𝐰𝐚𝐬! 🏟️ Over 78,000 spectators packed into the iconic stadium to watch two of the best teams in women’s football go head-to-head. What stood out to me wasn’t just the quality of play on the pitch but the energy in the stands. The atmosphere was vibrant, inclusive, and family-friendly, with an impressive number of kids and families in attendance. Being there with my daughter made the experience even more special. Watching her cheer on incredible players like Mary Earps for England and Alyssa Thompson for the USWNT reinforced the importance of role models. Seeing these women excel at the highest level shows her—and millions of young girls—that there’s no limit to what they can achieve. 🏅 At just five years old, she’s already growing up in a world where women’s football is celebrated on a global stage. It’s a testament to how far the sport has come—and the untapped potential it still holds. The diversity of the audience shows that the game appeals to a much broader demographic than traditional football audiences. Brands and stakeholders should take note: this is not just a sport, it’s a platform for engagement, innovation, and growth. 📈 The question now isn’t whether women’s football can compete commercially—it’s how quickly stakeholders can capitalize on this momentum to shape its future. Yesterday’s match was a reminder that this is more than just a sport; it’s a movement. Here’s to continued investment and support for the women’s game—it’s a win for everyone. 🌍⚽ (Special thanks to Max Frew!)

👋📣Dear friends and supporters of OLIVER SPORTS, we are thrilled to share with you a major announcement: 𝗢𝗟𝗜𝗩𝗘𝗥 𝗣𝗥𝗢 𝗶𝘀 𝘁𝗵𝗲 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗰𝗵𝗼𝘀𝗲𝗻 𝗯𝘆 𝗦𝗮𝗼 𝗣𝗮𝘂𝗹𝗼 𝗙𝗖 𝗳𝗼𝗿 𝘄𝗼𝗺𝗲𝗻'𝘀 𝗳𝗼𝗼𝘁𝗯𝗮𝗹𝗹 👉That one of the biggest teams in Brazil decided to use our technology signifies a validation of the excellence of the product itself. ⚽ The decision by #SãoPauloFutebolClube to embrace OLIVER PRO speaks volumes about their dedication to innovation and digitalization. 🤝 Together, we are paving the way for a brighter future for women's football in Brazil and beyond 🗺 👉Check out our Blog Article! (Link in comments) #WomenInSport #Innovation #OLIVERPRO

Women driving fast over here…literally and figuratively. 🏎️ It takes GUTS to race up Pikes Peak around those hairpin turns. I 100% believe you can’t fully appreciate a sport until you try it. To that note, I would like raise my hand to try it, preferably on a flat, straight, smooth surface… In the meantime, I can settle for cheering on these athletes with my team members at RBC Wealth Management #2025Goals

The Power of Meritocracy: Why Sports is Different from Business Discover the key differences between the sports world and the business world when it comes to diversity, equity, and inclusion (DEI) through the lens of meritocracy. Understand why performance and the objective scoreboard rule in sports, while human emotions and preferences play a significant role in business decisions. #MeritocracyVsBusiness #DEIinSports #SportsPerformance #InclusionMatters #BusinessDecisionMaking #ObjectiveScoreboard #DiverseWorkplace #BusinessWorldVsSportsWorld #SportsVsBusiness #DEIinBusiness