Sports Pundit’s Post

What happened this week? 🤔 ⚽️ Bruin Capital is launching a new entity called AS1 Sports (As One), consolidating four agencies—Nomi Sports, Position Number, Promoesport, and Football Division Worldwide—into a single organisation focused on elite athlete support and aiming to generate commercial opportunities for players. 🏆 FIFA has confirmed sports streaming service DAZN as the exclusive global broadcaster of the 2025 Club World Cup, marking the start of a broader partnership between the two. 🏉 Ilona Maher, the most followed rugby player in the world on social media, has joined the Bristol Bears with hopes of making the US team for next year's Women's Rugby World Cup ⚽️ LALIGA has opened a workspace in the Saudi Pro League (SPL) headquarters in Riyadh, reinforcing its ties with the Kingdom and building on its recent commercial deal with Riyadh Season. 📺 From next season, all 132 Women's Championship matches will be streamed live on YouTube, significantly increasing coverage from the current single weekly fixture. 🏁 The FAT Karting League (FKL), launched by Ferdinand Porsche and Rob Smedley, aims to revolutionise motorsport by slashing participation costs by 96% to make the sport more accessible to racers from all backgrounds 🧑💻 Southampton FC has launched TURF, a creative design studio offering the club's in-house expertise to businesses, focusing on building standout brands and innovative campaigns 🇸🇦 FIFA has published a report evaluating Saudi Arabia's bid to host the 2034 World Cup, giving the country a higher score on bidding requirements than the winning bid for the 2026 edition 🏀 The WNBA announced Toronto Tempo as its new franchise, debuting in 2026, with a name inspired by the city's vibrant energy and chosen through input from over 10,000 participants ➕ Check out the newsletter to also see what Andy Marston has been reading and listening to this week, which includes posts by Roger Mitchell, Anna-Victoria Jones, Roger Hampel and Aaron Miller as well podcasts from Charlie Stebbings and Dan Runcie 📰 🎧 CC: Achille de Rauglaudre George Pyne Nick Meacham Chris Samson Rheann Engelke