Sports Pundit’s Post

This was definitely one of my favourite episodes of The EcoSend Podcast so far! 😍 We were delighted to welcome Julien Massiot 🦌 to give his refreshing (and often, hilarious) take on blending Sustainability into Advertising. Julien gave terrific insight into what Sustainable brands need to do to successfully compete in the market. (Hint; it's not always talking about Sustainability 🤫 ) In one of our most entertaining episodes so far, Julien spoke to James Gill about: 😎 Why Sustainable brands mustn't give up 'The Monopoly of Cool' to non-sustainable brands. 🛑 How publicly blacklisting sectors he refuses to work with, has helped him build trust and win business. 💨 How Wild&Slow emits 1/3rd the average of the Adverting sector! 🥱 Removing the stigma around Sustainability brands being boring or self-righteous. 🤖 The importance of honesty and integrity, as we move into a future increasingly influenced by AI. ... and much more! ✨ Julien's story is a fantastic example of firmly placing his values and mission at the forefront of his career direction. And a great reminder we can have far more positive impact in our business than just in our personal lives. 💚 👉 Check out the full episode on YouTube here: https://lnkd.in/e7TsM6kQ

Our founder Sharon Williams shared all things branding, marketing, growth and success in her interview with Kieran Krohn on Growth Unlocked Podcast. Sharon’s top tips for business growth: • Be brave and take risks - no need to stick to what's ‘norm’ • Understand the difference between sales and marketing  - communication and collaboration are key for growth • Keep up with the times and embrace change - AI has been around for a while and is a powerful tool when used effectively • Invest in your people - culture has an enviable ROI • Make sure your business and brand goals are aligned - be consistent and intentional Interested in hearing more? Click the link below to listen. https://lnkd.in/gBEmgpST #TaurusMarketing #PRAgencySydney #MarketingAgencySydney #GrowthUnlocked #ThoughtLeader #BusinessGrowth Sharon Williams Samantha Sakr Emily Brex Kayley Collins Ian Dose Stacey Toskas Georgie Riddle Kieran Krohn

It appears we are recalibrating to a post-purpose world. This podcast discussion from WARC about brand purpose was really interesting. Purpose was once high on the corporate agenda and marketers the world over were scrambling to out-demonstrate each others’ purpose bonafides. But a funny thing happened, for many organisations, purpose turned out to be a bit of a red herring and we’re now seeing CEOs and CMOs from some of the worlds’ largest marketers dial back the rhetoric and emphasis on purpose and returning to fundamentals. Creative marketing that delivers tangible commercial results. That’s not to say we should abandon purpose wholesale. NGOs and non-profits have purpose baked into their DNA and rightfully so. Patagonia (I know... predictable that I mention them but credit where credit's due) are an outlier in how they put purpose front and centre in their company’s values and mission. The Body Shop is another outlier. However for the bulk of companies that are measured on financial performance (that's a separate discussion and debate on whether companies should be measured in this manner in the first place!), shoehorning purpose into the mix is like trying to square a circle. It’s not a natural fit for most companies and maybe we should be less inclined to accept the thin veneer of purpose window-dressing that’s on display these days. Beyond the marketing, companies should back up their messaging with real meaningful results. There are of course companies that do this and they should recognised and acknowledged for those efforts. I was astounded to learn of the hypocrisy of State Street, the financial services company that commissioned the much lauded and awarded Fearless Girl statue in New York’s financial district. State Street actually paid US$5m in 2017 to settle its own sexual discrimination cases! I really liked the distinction between purpose and responsibility and ethics. Responsibile and ethical behaviour seem to me to be more natural bedfellows for companies and something we don’t need to engage in logical acrobatics to persuade consumers that your toothpaste brand can help to solve world peace. Well worth a listen. Let me know your thoughts if you agree and also if you don’t agree with my comments. * I checked out how LinkedIn AI's would have rewritten this post. Maybe it was better and tighter structurally and grammatically but it didn't sound like me so I didn't go with the AI polished rewrite. Nice one David Tiltman Ed Pank Jenny Chan

💥 Think a billion-dollar brand can’t be built from scratch? Think again.   In this episode, Brad Giles speaks with Barb de Corti, the founder who transformed ENJO Australia from a single stall at a Perth expo into a billion-dollar powerhouse. Her secret? Building a brand that customers don’t just buy—they believe in. Here’s the core of her strategy: 🌱 Purpose as Competitive Advantage: ENJO is more than cleaning products. It’s a brand aligned with today’s biggest consumer values—health, sustainability, and impact. 💡 Cult Status Isn’t Luck; It’s Built: Barb shares how to create a loyal following by standing for something bigger than the product. Brands with clear values don’t just survive—they thrive. 🎧 Ready to hear what it takes to build a billion-dollar cult brand from the ground up? Tune into The Evolution Partners Podcast here https://bit.ly/3Z3NgNO

Do you ask yourself the question, "What If?" The business environments and how we market to our leads regularly change. But we do the same things repeatedly with the expectation of staying ahead of our competitors. Would this tactic work? I think we should always ask ourselves the question, "What if?". What if we start a podcast? What if we sponsor the local industry-specific meetup? What if we push out a few more pieces of content per month? If we do not keep testing our tactics and strategies, we miss out on the opportunity to grow. I was lucky to try this "What if?" with my team members previously. This resulted in us: - Starting a podcast, - Starting and running a very successful innovation-focused event. - Kickstarting, sponsoring and hosting a design event's local chapter. - Launching a physical book by collecting all the content we had generated in-house. - Even creating a sticker app focused on the brand logo. Most of those not only improved the business's brand value but also helped us open up new ways and avenues to learn and build relationships for the company. The tried and tested marketing methods should be the first place to start but do not continue to use them or replicate what your competitors are doing to build a better brand. Keep asking yourself, "What if we tried something new?" occasionally, and you will create outstanding campaigns that will help you learn a lot and increase your brand's presence amongst your audience.

Following the Better Business Act campaign launch yesterday, learning how to pitch to sustainability editors could not be more vital. Read our top 7 tips to consider via our journal: https://lnkd.in/eerjN6qa

She’s shaped over 2,000 brands across 6 continents, from disruptive start-ups to ASX-listed giants. And she’s accelerated the careers of more than 1,600 professionals through her “no bull” approach to PR and branding. Sharon Williams is the founder of Taurus Marketing, a strategist who builds authentic brands and empowers people to succeed. In this episode of the Growth Unlocked Podcast, Sharon shares the strategies that have defined her journey and driven lasting results. We dive into: - The power of authenticity in creating unforgettable brands - Why being brave with your marketing is key for B2B growth - How AI is reshaping PR, without replacing the human touch - Building a personal brand that goes beyond social media Plus much more.. Curious to see how Sharon cuts through the noise? Watch and listen the episode: YouTube: https://lnkd.in/gBEmgpST Spotify: https://lnkd.in/gdyXdYhQ

“The idea of perfection is what we're all trying to pursue. But if we did that, then we'd never launch or put anything into the world.” A snippet from our latest episode on marketing sustainable products effectively. 🎧 Catch the Full Episode: https://bit.ly/HECP301 #SneakPeek #NewEpisode #PodcastCommunity #HonestEcommerce

Do you like new things? 😇 For me it depends. I love new things. But something can also be pre-used or reburbished and still satisfy my need for newness while also being sustainable. There is one brand that stands like no other for this trend of the circular economy: refurbed and they try to rethink "new". If you are curious about how they do that - you are in for a treat: I talked what their Head of Markets and Brands Alexandra Kleemann on how to avoid greenwashing, on the scrutiny of good brands, market research and the importance of it. We also talked about what a sustainable business really is, emotions, trust, logic and so much more. Tune in to my most recent podcast episode. https://lnkd.in/db8MTRBx #marketingpodcast #strategicmarketing #sustainablemarketing #circulareconomy

I was delighted to share my fav growth hacks and spend some time discussing all things branding, marketing, growth and success in my interview with good friend Kieran Krohn on his Growth Unlocked Podcast. It was fun to catch up 🥳🏆 I’ve watched Kieran grow through his time at HubSpot and continue to impress with his dedicated approach to customer service and warm manner. He is a joy! His smart approach to this podcast has been far reaching. We touched on my fav business growth hacks, such as: • Be brave and take risks - no need to stick to what's ‘norm’ • Understand the difference between sales and marketing - communication and collaboration are key for growth • Keep up with the times and embrace change - AI has been around for a while and is a powerful tool when used effectively • Invest in your people - culture has an enviable ROI • Make sure your business and brand goals are aligned - be consistent and intentional Interested in hearing more? Click the link below to listen. https://lnkd.in/gBEmgpST #GrowthUnlocked #KieranKrohn #BusinessGrowth #Branding #Marketing #Growth #Success