Sports Pundit’s Post

🗣️ "I think Ultimate Team is a great case study in how you could build a hugely revenue generative game mode just using players with no team or league marks at all." "I think a lot of publishers are looking at that and saying, 'Why couldn't that just be the entire product?'" 🤔 New podcast is out tomorrow with Ashwin Desai, SVP Games & Experiences at OneTeam Partners 🎮 Ashwin and Andy discuss the founding story of OneTeam Partners, negotiating players rights for Electronic Arts (EA)'s College Football game, balancing individual vs collective power, competitive socialisation and fan experiences outside of the stadium, leveraging athlete data, utilising AI for new commercial opportunities, and much much more. Listen to the full podcast on Apple, Spotify, or where ever you get your podcasts by searching 'Sports Pundit Podcast' 🎧

Andy Marston

Value Creation Partner at The Players Fund | Founder of Sports Pundit - The Voice of the Sports Industry | Advisor | Sports Industry NextGen

3w

Enjoyed this one Ashwin Desai - thanks again for the fun convo! One of the most varied conversations to-date, ideating on everything from gaming and new competitive socialisation venues, to taking the NFL combine into European sport and utilising AI avatars. Could've chatted all day and night!

Rhys Beer

Sports Media & Tech Consultant I Social Entrepreneur I Sports NED I Start-Up Investor & Advisor I Ex Meta, NBCUniversal & DAZN

3w

Ashwin 🙌

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