The answer to why more health and wellness brands are including studies in their digital marketing is simple — to improve brand credibility and address changing consumer behaviors. Consumers are doing more research before making a purchasing decision, especially when it comes to produces and services that have a direct impact on their health. Take a look at the Modern Retail below for more insights. To learn more, check out our previous articles! 👇 🤝 From Awareness To Advocacy: Fostering Trust In Marketing Women’s Health Brands: https://lnkd.in/gn9G9BAN 🤔 How To Approach Sensitive Healthcare Topics On Social Media: https://lnkd.in/gkkaqrPC #DigitalMarketing #HealthcareMarketing #SparkGrowth #HealthAndWellness
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Check this out - read how brands like BelliWelli and Olipop are shaking up the market with clever packaging, bold marketing, and buzzworthy wellness claims. https://lnkd.in/ehx5Q3aX
How brands like BelliWelli and Olipop stand out in a sea of gut health products
https://www.modernretail.co
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🌎 Liz Cummings of CRN member Nicholas Hall Group of Companies dove into the dynamic landscape of the #dietarysupplement industry, noting significant growth trends and emerging consumer behaviors, in CRN’s latest “Experts Explain” series installment. Cummings pointed out that despite challenges in the U.S. market, global trends in #immunity, #brainhealth, and natural #painrelief are driving growth in several categories. ➡ Read the full installment here: https://lnkd.in/eg-JWsjf
Global insights: Blending Science and Consumer Trends to Propel Supplement Innovation
crnusa.org
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Whether you're looking for support with weight management through popular and trending pharmaceutical GLP-1s or prefer natural supplements, we're here to help! Regardless of your approach, protein, probiotics, and a quality multivitamin are essential for your weight loss journey. We've got you covered! Our licensed nutritionist can also assist with meal planning. Come visit us, meet our health enthusiasts, and let's start this journey together so you can live your best life! #healthandwellness #healthenthusiast #liveyourbestlife #wearehereforyou The Vitamin Shoppe Liz Levy Neal Panza Lee Wright
Following the launch of The Vitamin Shoppe's 2024 Health & Wellness Trend Report, our CEO Lee Wright appeared on CNBC's Squawk on the Street to speak to the findings in our annual study—particularly the rise of GLP-1 medications, and how The Vitamin Shoppe is uniquely positioned to support our customers' weight loss journeys. https://lnkd.in/eWF-Fe_U
Weight loss boom is spurring sales of protein, meal replacement products, Vitamin Shoppe CEO says
cnbc.com
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The health and wellness industries are seeing a boom as an indirect result of #Ozempic and #Wegovy use. Here's how brands are responding. #glp1 In this piece by Gabriela Barkho, we speak to Emun Z. of iHerb, LLC.
How GLP-1 drug use is boosting beauty and wellness sales
https://www.modernretail.co
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As consumers continue to take a proactive approach to their health and wellness, opportunities for new product development are flourishing! ✨ From women’s health to healthy aging and emotional well-being, new studies that examine how gut health impacts the rest of the body can support product development from concept to commercialization. Ready to dive deeper? 🤓 Reach out to me directly to discuss how we can collaborate and drive your business forward. Let's turn these insights into actionable success!🙌🏼 #HealthAndWellness #Nutraceuticals #BusinessGrowth #Innovation #MarketingStrategy #BrandBuilding
Finding success in the health and wellness space
nutraceuticalbusinessreview.com
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August 2024 Senior Product Brand Reputation Rankings 📊 The latest big data analysis on senior product brands reveals interesting insights into consumer preferences and brand reputation: 🥇 1st Place: Jungsung Adult Diapers Leading the market, Jungsung Adult Diapers tops the list, recognized for its quality and reliability. 🥈 2nd Place: New Care Senior Nutrition New Care secures the second spot, catering to the nutritional needs of seniors with their trusted products. 🥉 3rd Place: Century Hearing Aids Century Hearing Aids rounds out the top three, providing essential hearing solutions for the senior community. The Korea Corporate Reputation Research Institute analyzed 8,159,488 data points related to 30 senior product brands from July 16 to August 16, 2024. This analysis covered participation, communication, and community indices to assess brand reputation. Notably, there was a 10.05% decrease in big data volume compared to the previous month, reflecting shifts in consumer behavior and market dynamics. Understanding brand reputation through big data offers valuable insights into consumer engagement and market trends. These rankings highlight the importance of quality, communication, and community engagement in maintaining a strong brand presence. #Brand #Reputation #Senior #Products #Big #Data #Market #Analysis #Consumer #Insights
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PROH2O is excited to share that we've been gaining traction with female consumers. In our research, we found that many people underestimate their protein requirements and how it supports daily intake. Check out this article from Women's Health to learn more about the benefits. https://lnkd.in/gpJe-tsH #PROH2O #proteinwater #fmcg #beverageinnovation #startup
Great for after a workout or just a fad? Here's what the expert say about protein water
womenshealthmag.com
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Last week, at AIDP's annual Innovation Day, Dr. Rafea Naffa highlighted the benefits of combining keraGEN IV with collagen and vitamins for skin, hair, and nail health. As beauty supplements that enhance health from within gain popularity, this presentation emphasized how adding keratin and essential vitamins to collagen can significantly improve results. The talk explored the synergistic effects of these ingredients, backed by scientific research, to show their importance in achieving optimal beauty outcomes. Link to the video session can be found here: https://lnkd.in/eTSRpZp5
AIDP Innovation Day 2024
https://aidp.com
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Leaders don’t apologise enough - but when they do (properly, authentically, meaningfully), the impact is felt far and wide. After what was arguably a bumpy rebrand, WW (formerly WeightWatchers) seems to be taking accountability for the role it has played in making women feel shame about their weight over the past few decades. After CEO Sima Sistani appeared on Oprah this week, influencer and author Katie Sturino posted a video to social media saying Sistani came “so close to apologising on behalf of WeightWatchers”. After seeing her video, Sistani responded with her own and apologised, posting it to her IGS. While many will argue the rebrand of WeightWatchers to WW - and a calculated shift to “wellness” - is just a wolf dressed in sheep’s clothing, a forthright apology like this is a step in the right direction for brands that actually want to refresh their image. They are by no means perfect, but from a comms perspective, this was done well: a quick, sincere apology no one was expecting, addressing a key figure in a powerful movement directly, by name, on social media. Not an overly-edited PR statement. Today’s consumers respect vulnerability and honesty - especially from brands - and there is an admiration for brands willing to admit they were wrong. Difficult and controversial conversations, such as this one around diet culture and weight loss, aren’t easy for brands to approach - especially when what you actually sell is still, ultimately, weight loss. But, WW’s CEO has at least shown they aren’t scared of wading into this territory. Thoughts?
WeightWatchers CEO apologizes to body positivity influencer after Oprah Winfrey special on weight loss drugs
nbcnews.com
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#Only put off until tomorrow what you are willing to die having left undone ##Prenetics and David Beckham Launch IM8, a New Health Brand to Revolutionize Wellness With the launch of IM8, Prenetics, a leading health sciences company, sets foot in the lucrative $187 billion global consumer health market. Co-founded by the iconic David Beckham, IM8 is all set to offer premium wellness products in 31 countries. IM8 aims to empower individuals to take control of their health and well-being by providing them with innovative solutions. Leveraging Prenetics' expertise in health sciences, IM8 plans to introduce a range of cutting-edge wellness offerings. This move not only strengthens Prenetics' position but also paves the way for significant opportunities in the rapidly growing health and wellness sector. Investing in your Health Savings Account \(HSA\) has never been more essential. By embracing the IM8 brand and its premium wellness products, you can stay ahead in the pursuit of a healthier life. Act now to avoid the Fear of Missing Out on the transformative benefits of IM8. #hsa #investing #healthcare #health #family #wellness 💪🏻💰💊🌿👨👩👧👦
Prenetics Partners with David Beckham to Launch IM8, a New Health and Wellness Brand Targeting the Global Consumer Health Market
quiverquant.com
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