Spaceco’s Post

Our recent rebranding was not just about changing logos, colors, or how we speak about our organization. Every piece of the new branding has a meaning (I love how creative that is). Take a look below to read our CEO's explanation of how the brand represents our vision for the future.

The power of a simple symbol is immeasurable. Like Eric points out in his post earlier today, we have replaced the ampersand in our logo with a plus symbol. We did so because it symbolizes that while we are proud of our founders and the 160 years of service and experience their names represent, we have so much more to bring to the table for our clients and prospects. That plus symbol represents the expertise and care our 550+ employee owners bring to their roles every day -- what we refer to internally as "the plus factor." It represents the approach we bring to helping solve our clients #riskmanagement issues. What do you see on the horizon that could prevent your success? Marshall+Sterling wants to help.

Proud to be apart of Marshall+Sterling. Here is a short video on how we are continuing to assist our clients in their pursuit of their success.

Earlier this year, Marshall+Sterling relaunched our corporate branding to present a bolder and more contemporary image that reflects our company’s focus: securing our clients’ success.   The most prominent change in our new branding appears in our logo where we removed an ampersand that connected the surnames of our founders, and we replaced it with a plus sign. That plus sign represents the added value Marshall+Sterling clients receive when they do business with us, and our focus on our clients’ needs.   While our name remains the same, “Marshall [and] Sterling”, the plus sign encapsulates our commitment to go above and beyond to protect our clients’ interest, maximizing the success of their businesses, and adding value as a trusted partner. Whether that value manifests through our people, our digital and online resources, or our strategic approach to understanding our clients, their goals and challenges, Marshall+Sterling adds more to the solutions our customers are looking for.   The video below powerfully portrays all these elements of our branding. This is an exciting time for our organization and our 550 employee-owners as we continue to assist our clients in their pursuit of success. How can we help you and your organization succeed?

When your vision is brought to life. Signage and branding isn’t easy. I feel this suits the property and my brand so a match made for each other. How did you come up with your branding?

How do personalized indoor signs redefine your brand's space? Tailoring your environment with custom indoor signs is more than a decorative decision—it's a strategic branding move. At Houston Graphic Signs, we're not just creating signs; we're curating experiences. Each piece is meticulously designed to align with your brand's unique narrative, whether it's infusing energy into a retail setting or sophistication into your corporate offices. Our collaboration with you ensures that every sign is a direct reflection of your brand's personality and values. Discover the transformative impact of customized indoor signs on your brand's presence. Explore custom creations from Houston Graphic Signs at https://lnkd.in/gdmTBmTm now.

TOWN TEAM moves forward in its branding strategy with the representation of a new brand logo The value of this new logo lies in how a series of apparently subtle elements are decisive in reflecting the personality of TOWN TEAM New logo, New Era

The North Star Effective branding can work like a guiding light above you. This was something that a client recently said, that the work we did building the identity for her Glamping enterprise was a “North Star”. She felt that doing the work with me to define the brand now allows her to: - Know the direction to take the business. - Have the ethos and approach set out and defined for the next steps in front of her. - Act in confidence on how to express what she is trying to do. - Scale the business and get everyone on board quickly with what the enterprise is trying to achieve and how. As well as visual design, we worked on who it was she was trying to reach, the values and principals behind the business, personality and positioning. This upfront work informed the look and style and provides an ongoing guide for moving the Glamping enterprise out into the marketplace. Could you do with a North Star to your destination? Link below in the comments to book your call. Photo: Marek Piwnicki #Branding #NorthStar #Glamping #EcoResort #Enterprise #MarketPositioning #IdentityDesign #Values #BusinessScaling

To say we'd recommend TealHaus for marketing services would be a HUGE understatement! A&A's new brand guide is unbelievable! ⚡ It's crazy to think we're just getting started! ⚡ #Marketing #Branding #Advisory

🔍 Branding Spotlight: Verizon’s New Logo 🔍 Verizon recently unveiled a refreshed logo that simplifies its iconic design while retaining its recognizable checkmark. This update reflects a modern, minimalist approach, aligning with Verizon’s focus on clarity and innovation. What do you think of this new look? Does it resonate with you? #Branding #Rebranding #Verizon #MarketingStrategy #VowelsAgency