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Social Media Strategies: Organic Marketing Tricks Every Author Should Know So, you've written a book. Congratulations! But, let’s face it, without a nifty social media strategy, your masterpiece might as well be a secret. It’s time to embrace organic social media marketing, and no, it’s not just about bombarding people with ‘Buy my book’ posts. It's about being smart, strategic, and a bit sassy. Let's jump into choosing the right platforms, crafting engaging content, and tweaking your tactics for maximum impact. Picking Your Social Playground: Not All Platforms are Created Equal Social media is a vast ocean, and you can't sail every sea. Choose your platforms wisely. Know Your Audience: Where do your potential readers hang out? LinkedIn for business gurus, Instagram for the artsy crowd, Twitter for the chatty ones? Play to Your Strengths: Love making videos? Hello, YouTube. A whiz with witty one-liners? Twitter's calling your name. Quality Over Quantity: Better to rock one platform than to be mediocre on five. Focus your energy where it counts. Crafting Content That Sticks: It’s Showtime, Not Telltime Engagement is the name of the game, and it’s not just about selling. Value, Not Just Volume: Share content that adds value – tips, insights, behind-the-scenes peeks. It’s about building a connection, not just flogging a product. Consistency is King: Regular posting keeps you on the radar. But remember, it’s a marathon, not a sprint. Don’t burn out. Mix It Up: Variety keeps things interesting. Blogs, videos, live Q&As, polls – give your audience different ways to engage. Measuring and Tweaking: If You’re Not Assessing, You’re Guessing Blindly posting without reviewing your performance is like driving with your eyes closed. Track Your Stats: Keep an eye on engagement rates, follower growth, and post reach. What’s working? What’s not? Engagement Over Vanity Metrics: A smaller engaged audience trumps a large disinterested one any day of the week. Adjust and Adapt: If something’s not working, change it. Social media is ever-evolving, and so should your strategy. In conclusion, organic social media marketing isn’t just about being present; it’s about being present in the right way. Choose your platforms smartly, create content that resonates, and continually refine your approach. Do this, and you’ll not only grow your audience but also turn them into loyal fans of your work. Stay tuned for more down-to-earth, actionable advice for authors navigating the publishing world.

Organic social media marketing takes time. I know, that's not what anyone wants to hear. But it's true. And I'm not saying jump right into ads because that's not really going to help you out either. The truth is, marketing your business isn't going to be an instant hit. You're not going to post one time and see clients asking to work with you right away. Whether you're paying for it or not. Ads are helpful but only when you've successfully reached your audience through organic marketing and seen what they truly want to hear in your content. When you are able to see that, you can then pay to have your message amplified to wider audiences to get even more results. But you have to start with your organic marketing on social first. And to see that work, you need to be showing up consistently. Not posting once a week or posting every couple of weeks and hoping you'll see something happen. What you need to be doing is posting multiple times each week, week after week, for a few months. When you're able to do that, that's when you'll start to see resutls. Whether that's growth in your audience, engagement in your content, new calls booked on your calendar, higher number of website visits, etc. All of these things can't happen if you're not actually showing up regularly to your audience. But you need to take that first step to help yourself show up consistently. That's what I can help you with. When we start working together, after our first meeting, we will identify what your goals are and evaluate where you're at right now in your marketing. Then, I'll take all of that info and build you a personalized social media marketing strategy that outlines every detail you need to follow so you don't have to question what to do - you can just do it. And after even the first 30 days working together, you'll see a difference in your reach and even followers. Enough of a difference to keep you going and digging deeper into how you can improve to start seeing clients coming through too! So grab a spot on my calendar and let's chat about how we can get your marketing working for you. https://lnkd.in/dJ7xxVcg

Here are 5 PAINFUL confessions from a 7 figure organic social media marketer... Our company does well over 6 figures in sales per month directly from organic social media marketing. This does not include anything coming from paid advertising, sponsorships or referrals. Just straight up organic social media content, created primarily (but not exclusively) by me. Here's what I have learned about what it takes to generate ACTUAL BUSINESS from posting content on platforms like LinkedIn, harsh truths and all. 👑 Be great or get out This sounds INCREDIBLY harsh, I know. And I also know there are tons of people on here telling you to get over your perfectionism, and SHOW UP. I agree with them. But I also want you to know that perfectionism and excellence are NOT the same. And the competition for attention in organic social media is so intense that you do need aim for excellence in your content. The barrier to entry to show up on social is so LOW anyone with a phone can create content. If you aren’t committed to being a GREAT short form content creator, go do something else, like build channel partnerships. ❌ Repurposing doesn’t work I used to try and re-purpose zoom calls into videos for LinkedIn. FAIL. The quality was low, the content didn’t produce engagement, leads or sales. Now I know better. This post is a 90 second video on IG. But if I tried to "save myself time" by throwing up the same stuff I create for IG over here on LinkedIn, it would be a complete waste of time. I truly believe the only people who successfully repurpose have full time camera and editing crews. Don’t listen to them unless you can also do this. (PS. lots of people throw up repurposed content that adds to the noise but produces no business results. Don't listen to that either, it's a "box checking" approach to showing up on social which is a huge waste of time and energy that could be spent pitching yourself to speak on podcasts and at live events.) 🤯 Don’t be a content creator. Be a CEO who creates content. A content creator optimizes for views. A CEO who creates content optimizes for sales. There is a difference. 🗣Do it every day This is controversial but I truly believe it. Again -- organic social media is super competitive and you need to be GREAT if you are going to count on it as a lead gen source. Most people are simply NOT strong enough at short form content creation to be able to get by only honing their skills once a month or once a week. If you want to market effectively using organic social, you need to invest the time to become good at it. 🔥 Don’t optimize for views optimize for TRUST. My best performing content (the stuff that has driven the most leads and sales) has had mediocre to low views. But if you sell high ticket consulting, you need top optimize your content for TRUST. The 3 metrics of trust are: ✅Shares ✅Comments ✅Conversations What tips would YOU add to this list? Let me know in the comments!

Organic social media taking forever and you don't know why? Read this! Organic social media is more like growing a plant than microwaving popcorn. It's actually a good thing that it takes a while sometimes & here's why: (1) It's more authentic - Real connections take time. - You need to consistently show up, provide value, and engage - It’s like building trust with a friend—you don’t earn it overnight. (2) The algorithm's preferences - Algorithms LOVE consistency - Post regularly and eventually, you’ll get a boost in visibility - But like any routine, you have to keep at it to see results. (3) Organic reach sometimes declines - There's so much content competing for attention - Making it harder to get noticed right away. - You need smart posting strategies, consistency & time to build momentum (4) Consistency builds brand awareness - More often people see your brand = more likely they'll remember you - Stay in their field of view until you’re the go-to name or brand they recognise (5) Engagement > followers - The goal isn't just to get more followers—it’s about creating real engagement - Quality interaction with your audience takes time - But it’s way more valuable than just a high follower number (6) Trial and error - Not every post will be a winner (I know, it hurts)! - It takes time to figure out what your audience loves - You need to test different formats and content types - You’ll learn and improve as you go. Organic social media marketing isn’t an instant fix—it’s a long-term strategy. And that's something a lot of people forget, so don't get disheartened. With consistency and effort, you’ll build a loyal, engaged audience that pays off in the long run.💕✨

I always thought that organic marketing on social media would make this huge impact on sales. 😅 It wasn’t until a couple of weeks in on my marketing programme I got to realise that regular posts wasn’t as central to sales on social media as I and many with me might believe. Because frankly, it’s actually incredible how much time you could put into not only organic posts but also procrastinating about them. Being stressed and pressured about content creation, seeing others seemingly posting their villa offers with ease while you’re still waiting for that creativity and flow to kick in so you could have a little of that share on the market too. When I sit down with new clients, many obviously asks how “bad” their situation might be if they haven’t posted consistently (or at all) on social media up until we start collaborating. And though organic posts might help boost your business offers partially, I’d say that at its best it’s just a complimentary tool for your paid advertisement and not really what will make you sales (if you’re not some super celebrity with millions of highly engaged followers in reach obviously 😂🙈). It might get you perhaps one or two steps ahead with reach but it’s not what will give you that consistent sales with repeat clients that you’re aiming for at the end of the day. A few years back organic posts definitely was a successful way to make sales online on social media but due to the high competition out there it’s not a method I would rely my business on today. With that being said, paid advertisement through social media is the way to go if you want to make sales online. With a strategic and iterative marketing process where parameters such as adcopy, target audience, location, and type of campaign (traffic/awareness/sales campaigns) are evaluated and improved sales is so possible through social media. Send me a DM and I’ll show you how you could turn around your social media presence from one filled with anxiety and procrastination to one where you eagerly await the next guest booking instead! 🥂

The Organic Social Media Paradox: More Time, Less Return? In the digital age, businesses are increasingly turning to organic social media as a cornerstone of their marketing strategies. The allure of reaching vast audiences without the hefty price tag of paid advertising is undeniable. Yet, recent studies suggest that this approach may not be as lucrative as once thought. While organic social media excels at building brand awareness and fostering community engagement, its return on investment (ROI) often falls short of expectations. A common misconception is that organic reach equates to direct sales, but the reality is more complex. Engagement metrics like likes and shares do not always translate into revenue. In fact, a significant number of marketers report uncertainty about the revenue generated from social channels. The challenge lies in tracking and attributing sales to specific organic campaigns, a task that requires meticulous analysis and often sophisticated tools. Despite these hurdles, organic social media remains a vital component of any comprehensive marketing plan. It’s about striking the right balance between nurturing relationships with your audience and driving measurable business outcomes. As we navigate this evolving landscape, it’s crucial for businesses to reassess their social media strategies. Are we investing time and resources in the right places? How can we better align our organic efforts with our bottom line? The conversation around organic social media ROI is far from over. It’s time for marketers to dig deeper, measure smarter, and adapt their tactics to ensure that every post, tweet, and story contributes to the company’s success.

Is organic social media dead or do we need to see the light and adjust our expectations? Earlier this week I had a good chat with an ex-colleague Alexandra Reay. She's the founder of Rainbow & Reay Media and is great at what she does. Go check Alex out if you need some social inspiration/help. 😀 We talked about the value of organic social and what brands can do to balance out the need to grow reach while building an engaged community that values authentic and trusted brand connections. And it got me thinking... what can brands do combat the decline of organic reach? 📑 Have a consistent content plan (what is being posted, how often, when) - sometimes it is quality over quantity. 🎯 Create content for the platform. The same principles for your paid media. So consider images size, copy length, safe zones and platform overlays, use of hashtags, etc. 📉 And while we're on the topic of hashtags, they're not as influential as they used to be, so there's a need to switch focus and capability build in teams to understand how to win at search in social media (BTW: TikTok is not a search engine in the truest sense, although it does have search functionality built into its platform 😉 ). 💡 It's important we continue to build understanding in how the main social platforms sort the order and display of organic content - learning the details behind the algorithms is a must. 👀 When was the last time you looked at your organic social content through the lens of your audience? Sure, they know and might consume your products, but can you vary the feed but doing something a bit more entertaining, educational, inspiring or unexpected? Perhaps a behind the scenes video of your TV ad shoot or explore how your products get made with stories from people in your supply chain? 📽 Increase the emphasis on video - short videos like Reels are a good way to reach audiences that perhaps don't yet follow your brand. Not everything you post will go 'big', but follow the best practice when creating videos per platform and you will at least give it a better chance. 💌 Don't be shy...ask for engagement on your content. Things like 'Add this to your favourites' can help to ensure people see more of your content at the top of their feed. 👨 👩 And you can always tag others in. Collaboration is another good method. What do you think? Did I miss anything? Let me know... #socialmedia #organicsocial #socialmediamarketing #socialmediamarketingtips

Organic posting is amazing for your business when it's done correctly. Nowadays, everyone is after a quick sale and thinks that throwing money at ads is the solution. However, creating content to share with your followers on your social media accounts are just as powerful as paid ads themselves. Sure, it takes a while to build a following on any social platform today, but it's worth it. Organic social helps to: 1️⃣ Drive free traffic to your website 2️⃣ Potentially drive down your paid ads CPA 3️⃣ Build a buying community 4️⃣ Retain customers 5️⃣ Cultivate a loyal following The thing with organic strategies is they are done so so wrong. It goes back to the fact that people are treating organic like paid and constantly trying to sale their products or promote their business. Nobody really wants to be sold to when they are scrolling on social media. Most people who get onto Instagram, TikTok, Facebook, or any other social platforms are doing so because they want to be entertained. Instead of constantly posting about your best selling product, promoting a sell, or just talking about your business, try talking about things that revolve around the community you're trying to target. No, you shouldn't just talk about any and everything to get attention.The things you talk about should align with your business and products, but you're talking about it and not your business. Also, the creators, customers, and community that talk about your business should be shown a ton of love to help promote them and the topics that your community loves to discuss. Creators are helping to build brands these days. One way to build a brand quicker is working with the customers and creators that love your business already. Promote their posts on your account to shed more light on them and their accomplishments, and create partnerships with them that help to catapult both brands to new heights. When every social media platform is first introduced to the world, that is usually the golden age of that platform. The golden ages for the big social media platforms like TikTok, Facebook, and Instagram are over. You can still grow on these platforms, though! You just have to map out a strong social media strategy, be consistent, be engaging, and collaborate. With that being said, I would love to hear from social media marketers below 👇🏾 What are some tactics that businesses should be using today in order to build a strong buying customer base organically?

There is an ongoing debate among digital marketers and social media pros when it comes to the importance of post frequency on organic social media platforms - especially LinkedIn. In my experience, if you care about reaching a broader audience, frequency matters. The sketch below illustrates three different posting frequencies - Daily, Every Other Day, and 2X Per Week - and the overall reach over the course of a single week. 🗓 2X Per Week: When posting every 3-4 days, each post has the potential to do well and reach your target audience, but you are getting no frequency benefits. Looking at the yellow line on the graph, you can see that over 90% of your impressions will come from that single post, and reach will decline over the following 24-48 hours. 📆 Every Other Day: When posting every 2 days you'll start to see some of the benefits of frequency, with a boost to overall impressions coming from the tail end of your previous post while the new one is picking up steam. The steady drumbeat of this posting strategy can be used to build a loyal, engaged following without feeling overwhelming to curate. Looking at the blue line on the graph, you can see that over 65-75% of your impressions will come from that day's post, and another 15-25% will come from your previous post, creating a nice layering effect. 📅 Daily: When posting every day you will start to notice that you get engagement and impressions from multiple posts every day. It creates a brilliant scaffolding effect where 3-5 different posts reach a significant portion of your audience throughout the day. This compounds over time and you are rewarded for the quality content you shared on previous days. Looking at the red line on the graph, you can see that the majority of your daily impressions will come from the combined reach of your previous days' posts, with only 35-45% of the day's traffic coming from the newest post. This is a good thing because it allows you to build your following and engage with your audience while being less reliant on the performance fluctuations of each post. And if that day's post is good it will get its due throughout the week. It's all about consistency. A daily posting strategy has the biggest impact on overall reach and awareness (impressions), but the increased exposure over time also has a positive impact on engagement as well, assuming the quality of content in each post doesn't diminish over time. * The percentages shared above are from my own experimentation, so there are likely differences based on industry, brand page vs. personal page, size of following, etc. Directionally, and conceptually, these findings should be true and repeatable. I'm curious, are you strategic about your post frequency on LinkedIn and other social media platforms? Or do you tend to play it by ear? #digitalmarketing #demandgen #organicsocial #frequency #marketingstrategy #socialstrategy #socialmediamarketing