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Calling all Minnesotans! I'll be in Minnesota all next week! First, for the Cannabis Regulators Association (CANNRA) external stakeholder meeting and then the Hemp Beverage Alliance's Conference. It's been over a year since I've been in Minnesota and I'll have some downtime. Outside of the activities of each of these events, where are the best places to grab a THC beverage (bar, restaurant, etc.) or stock up on some beverages (Hemp House MN, Natreum, Top Ten Liquors)? And of course, what new beverages do I need to try? I want all the recommendations! Let's go! #drinkcannabis #beverageindustry #minnesota #youbetcha #recommendations Danny Willis SōRSE Technology Cannabis Beverage Association

Do you know what’s coming up fast? The next No & Low Summit with Derek Brown on Tuesday 18th June. A free 1-hour live seminar that's also your chance to: Be part of a timely conversation that affects founders, marketers, distributors, hospitality venue owners and retailers trying to make No & Low beverages work harder outside the likes of Dry January and Sober October. Joining the discussion alongside Derek and Distill Ventures CEO Heidi Dillon are prominent voices helping to shift the narrative on NA marketing: 🍸 LP O'Brien, Beverages Consultant and Netflix’s Drink Masters S1 Winner 🍸 Marcos Salazar, CEO of Adult Non-Alcoholic Beverage Association 🍸 Sarah Pretorius, Founder of Sip Steady 🍸 Anika Sawni, Founder of Grüvi Plus, there’ll be time for a live Q&A so you can get your questions answered. Sign up today and help us shape one of the fastest-growing categories in the world of drinks. #DistillVentures #DrinksIndustry #NonAlcoholicDrinks #NonAlc #LowAlcohol #NoLow #MarketingChallenges #Marketing #BrandBuilding #Founders

✨We’re excited about BevNET Live next week, the premier event for beverage innovators!✨ At Brightfield Group, we harness consumer and social listening data to fuel success in the dynamic beverage world. Our data and expertise help industry leaders spot emerging trends and preferences. From the explosive growth of functional beverages to eco-friendly packaging and the rise of CBD, hemp-derived, kava, and cannabis drinks, we’re at the forefront of what’s next. 🚀🍹 Curious about future beverage trends? Check out our latest report with BevNET.com here ➡️https://hubs.la/Q02zXTxn0, and get more insights from our team in our latest webinar report ➡️ https://hubs.la/Q02zXXmr0. Have fun at BevNET Live and keep innovating! Cheers! 🥂 #BevNETLive #BrightfieldGroup #ConsumerInsights #FoodandBeverage #BeverageTrends #MarketResearch #DataDrivenDecisions

Leftovers: Truly Heats up Hard Seltzer | Cannabis Producer Launches a Blazing Wing Sauce. The Boston Beer brand, Truly, is tapping into the Super Bowl excitement with their latest launch of Hot Wing Sauce Hard Seltzer. This limited-edition offering promises to bring a zesty kick to the game day celebrations. With hard seltzer sales heating up, Truly is embracing the popular flavor of hot wings to provide drinkers with a unique and convenient package for the big game. As the category begins to sizzle again, this bold move by Truly showcases their commitment to innovation and staying ahead of consumer trends. According to Food Dive, Truly's foray into the fusion of hot wing sauce and hard seltzer demonstrates their willingness to push boundaries and captivate consumers with an unexpected and enticing offering. The strategic timing of this release, aligning with the fervor of the Super Bowl, highlights the brand's agility in leveraging cultural moments to engage their audience and foster brand loyalty. Read the full article here: https://bit.ly/48RVH0l #FlavorWiki #ConsumerTrends #GameDay #BrandInnovation

Highlighting SWIG Partners -a beverage industry matchmaking service, in this months The Tasting Panel Magazine column 🙌 Breaking down barriers in the beverage industry! 🍷🚀 Navigating the three-tier system can be a daunting task for brands trying to secure importers and distributors. That’s where SWIG Partners comes in, streamlining the process and establishing lasting relationships to ensure your brand thrives! Learn how SWIG Partners maximizes profit retention and opens up new markets without the hefty costs. Read the full article to discover how we’re revolutionizing the industry. 🥂 

Amy Troutmiller Alexandra Cherniavsky Arden Morgan 
 #somlyay #somlyaytoday #tastingpanelmagazine #goodsomm #SWIGPartners #BrandGrowth #MarketExpansion

🌟NEW - GoodBrew gets FOUR nominations 🌟 We’re beyond honoured to announce that GoodBrew is a finalist in FOUR categories at the FoodBev Media World Beverage Innovation Awards 2024; Best Ready-to-Drink Beverage, Best Beverage Concept, Best Functional Beverage and Best Plant-based Beverage. Competing on this level alongside giants like PepsiCo, Boost Drinks Ltd energy and OLIPOP PBC is a dream come true and a testament to the work the crew is doing to bring something fresh and functional to the ready-to-drink coffee world. GoodBrew has always been about more than just coffee. We aim to redefine cold caffeine with gut-friendly fibre, essential vitamins and a bold, fun approach. Seeing our name beside brands we admire and look up to is a huge milestone and inspires us to keep our foot on the gas! This news comes at such an exciting time for GoodBrew as we prepare to open the Crowdcube portion of our investment round. If you want a part of our award-winning bevtech business you can sign up here for exclusive early access: https://lnkd.in/gijRTCeM Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more: https://lnkd.in/e7W7_tqZ More Good things to come! #GoodBrew #WorldBeverageInnovationAwards #functionalbeverage #coldbrew #healthAndWellness #innovation Jeffery Schroeder Deirdra Schroeder

In subscribers' inboxes today: What's the scale of the Delta-9 beverage opportunity? “Cannabis beverages currently represent less than 1% of total sales in the licensed market but hemp beverages currently account for 10% and sometimes 20% net new revenue in some liquor stores in Minnesota,” says Glenn McElfresh, co-founder of Plift, a hemp-infused beverage brand, and Perfectly Dosed, a supplier of hemp-derived emulsions. We spoke with small Midwest breweries including Third Space Brewing and The Church Street Brewing Company about sales numbers for their hemp-derived THC beverages, and what these products represent as breweries seek new revenue streams. With regulations in flux, now is the time to catch up on this important sector—and stay ahead of what's next. Join us: https://lnkd.in/grrr3Xq8

🚀 Beverage Alcohol Trends Update 🌟 Check out the latest insights from 3 Tier Beverages consultant Danelle Kosmal in the newest edition of 3 Up, 3 Down! ⬆️ UP: Non-Alc Beer is driving overall bev-alc growth! 🍻 Sales surged by +26.5% over the past 13 weeks (ending August 10) in off-premise channels. Shoutout to Athletic Brewing Co. (+58% sales) and major contributors like Molson Coors Beverage Company Blue Moon NA, The HEINEKEN Company 0.0, Constellation Brands Corona NA, and Sierra Nevada Brewing Co.’s Trail Pass, which together make up nearly 60% of total growth! ⬇️ DOWN: High-End Spirits… kind of 🥃 While the ultra-price tier remains positive (+5%), growth has slowed to +2.5% in the past 4 weeks. The super premium segment declined by -5.2%, with ultra-priced whiskey (-3.3%) driving nearly 80% of the declines. 👉 Get the full scoop in the exclusive Brewbound Insiders report! 📊 🌱📚 Come Learn and Grow with Us! 🚀🌟 3 Tier Beverages works in partnership with NielsenIQ and VIP (Vermont Information Processing) providing exceptional service and industry expertise untilizing Byzzer powered by NielsenIQ and CGA by NIQ data platforms.

A brand’s success often hinges not only on its merits alone, but on how strategically it’s positioned to capture attention and drive sales📈 Good shelf placement is vital and isn’t just about visibility; it’s about transforming potential into performance💰 Levity Cannabis Spirit Hemp Beverage Alliance Total Wine & More #BeverageIndustry #DrinkTrends #BeverageInnovation #FoodAndBeverage #SustainableBeverages #BeverageMarketing #BeveragePackaging #CraftBeverages #BeverageDevelopment #HempBeverages

For a long time, New Belgium’s array of high-ABV Voodoo Ranger brands were a driving force in single-serve beer. Now we’re getting an addition from the other end of the ABV spectrum. The beer aisle end cap has changed drastically in the past year. Grocery stores take cues from their convenience counterparts and also have learned about how Americans are shopping post-pandemic, with more store visits for the same number of items. These days, we’re shopping in the moment to find what excites us … and that includes a bigger assortment of single-serve brands that meet whatever our need state may be. Kudos to Athletic Brewing Co. for taking on a new space. Their multi-packs have long proven to be a force, driving the non-alc beer segment. Their new 19.2s meet customers where they are: on those end caps and in a frame of mind where that IPA and Hazy IPA scratch an itch, just without the alcohol.