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🔔 What is B2B intent data? 🔔   B2B intent data is all about understanding potential customers' behaviours and actions that show they're interested in making a purchase or are already in the buying process.   By leveraging buyer intent signals, you can: ✅ Reach out quickly with context ✅ Tailor your outreach messaging ✅ Engage with highly qualified leads ahead of competitors ✅ Capture and convert interest that hasn’t developed into a lead   How we use B2B intent data to boost leads and sales 👇   At Sopro, buyer intent is at the heart of our multi-channel prospecting campaigns. Here are our top three strategies:   1️⃣ Tracking prospects from email to website From the moment a prospect opens an email, we track their journey. We can see who they are, which pages they visit, and when they visit. This empowers clients to seize opportunities for timely follow-ups.   2️⃣ Tracking companies on your website We turn anonymous website traffic into named companies, and then use our clients' targeting criteria to add relevant decision-makers from those companies to their engagement campaign. ⭐This tactic boosts lead volumes by 14.7% and lead quality by 37.6%.   3️⃣ Effective follow-ups We use buyer intent triggers for InMail messages and connection requests. Compared to cold LinkedIn outreach: ⭐2x acceptance rate ⭐3.7x response rate ⭐4.6x lead rate   By harnessing the power of intent signals, you can say goodbye to second-guessing the buyer journey. Instead, capture and convert more of your audience and hidden interest.   How are you using buyer intent data to enhance your sales outreach? Share your favourite tactic in the comments! 👇 #b2bsales #outbound #prospecting #intentdata

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