Sophy Gray’s Post

Curious how partnering with Juniper Networks can optimize your growth and profitability through incentives and cross-selling? Our Head of Enterprise (Middle East, Turkey and Africa) dives into the details on modern vendor programs in this Intelligent Tech Channels' article.

Curious how partnering with Juniper Networks can optimize your growth and profitability through incentives and cross-selling? Our Head of Enterprise (Middle East, Turkey and Africa) dives into the details on modern vendor programs in this Intelligent Tech Channels' article.

Curious how partnering with Juniper Networks can optimize your growth and profitability through incentives and cross-selling? Our Head of Enterprise (Middle East, Turkey and Africa) dives into the details on modern vendor programs in this Intelligent Tech Channels' article.

Curious how partnering with Juniper Networks can optimize your growth and profitability through incentives and cross-selling? Our Head of Enterprise (Middle East, Turkey and Africa) dives into the details on modern vendor programs in this Intelligent Tech Channels' article.

Curious how partnering with Juniper Networks can optimize your growth and profitability through incentives and cross-selling? Our Head of Enterprise (Middle East, Turkey and Africa) dives into the details on modern vendor programs in this Intelligent Tech Channels' article.

Want to know a non obvious reason why speed to lead is important? Why vendor with the first interaction usually wins?... Most companies have competitors. Use cases and functionality typically converge, and so does that Aha moment. The moment that gets customers excited. When it clicks. When they see a new capability for the first time. The customer will only experience this Aha moment once. ONCE. With the first vendor that they talk to. And from there on, they will associate that Aha moment to that brand. That's why that vendor wins. If you're 2nd, the customer has already experienced it. It's no where near as special anymore.

Unlock the Secret to Skyrocketing Your Sales! 🚀 Discover How Vendor Events Can Supercharge Your Business Growth! ✨ Click Here to Learn More: https://nuel.ink/eSNGe7 #BusinessBoost #VendorEvents #SuccessStrategy

The most successful brands aren’t the ones constantly pushing their latest product—they’re the ones solving real problems for their clients. When your marketing shifts from a sales pitch to a genuine solution, you build trust and long-term relationships. Customers don’t want to be sold to; they want to feel understood. When you focus on solving their biggest challenges, you become a partner, not just a vendor. What problems are you solving for your clients today?

👎 Buyer confidence in making high-quality low-regret decisions on IT has eroded in the last few years... 🤔 This is understandable when buyers are constantly faced with choice overload, market saturation and complexity of products... My advice to an IT buyer, work with tech vendors who can provide Ethos (Credibility), Logos (Logic) and Pathos (Emotion) How? Test them in their: ♥ Empathetic understanding of your challenges & roadblocks to success 🔬 Ask for evidence/credibility via trusted 3rd party evidence and support Layered chain of logic: 💲 Tangible hard costs (licenses/services) 💻 Impact to your teams (productivity drain/poor value add) 💹 Impact to your customers (falling behind market/ poor retention) 🎯 Clear alignment to your priorities and objectives 📢 For the sellers out there, it's easier when you work for a market leader and category defining org. 🔑 However, not everyone has that advantage. And regardless, always put yourself on the buyers shoes by delivering a value conversation at all times! #sales #valueselling #marketleaders #gartner #buyerconfidence #ITbuying #softwareprocurement #customercentricity #customeraligned

Could participation in fewer partner programs forge greater relationships? Read more to see what vendors, distributors and MSPs from the #CompTIACommunity think from a panel session at #ChannelCon.