Sophie Lee’s Post

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⚡️Become unignorable with electric brand storytelling⚡️Top 25 marketers to follow in 2025 | Brand story consultant, energetic host, speaker, facilitator & NED | Founder, Electric Peach - turning causes into movements

This is, BY FAR, the biggest frustration small businesses have told me about this year. (And it's so rude, I can't even). Yep, I'm talkin' 'bout ghosting. There's a lesson in here about not giving away time and insights for free and better lead qualification, for sure. But there's also manners. Look, I get it. Times are tough, and telling the truth may feel uncomfortable, but it's definitely worse to go on someone's internal hex board of 2024, right? So, here is a recap of what is not ok behaviour towards a small business. *Drum roll please* 1. Meeting, asking for a proposal, ghosting—this is only acceptable if something terrible has befallen you and you are no longer able to pick up the phone and type the simple sentence, 'Thank you so much, but this isn't for me right now.' 2. Cancelling agreed work at the last minute. We put time aside, say no to other work, and go through the admin hassle. 'Changing your mind' the day before a project starts is not ok (especially when you combine this with ghosting). 3. Paying invoices late. Nope. No sireee. Not ok. ESPECIALLY when combined with the silent treatment. AKA ghosting. Ultimately, there is no problem that can't be resolved through effective communication. So, if there's one thing to take away from this, it's to be honest. As soon as you possibly can. Without having difficult conversations, we're just passing the parcel of anxiety and chaos. What do you think, my periwinkle pals?

Sophie Lee

⚡️Become unignorable with electric brand storytelling⚡️Top 25 marketers to follow in 2025 | Brand story consultant, energetic host, speaker, facilitator & NED | Founder, Electric Peach - turning causes into movements

1w

Important to say that I know things come up and circumstances change and that's TOTALLY OK. It's all about the communication. Every. Single. Time.

Sophie Lee

⚡️Become unignorable with electric brand storytelling⚡️Top 25 marketers to follow in 2025 | Brand story consultant, energetic host, speaker, facilitator & NED | Founder, Electric Peach - turning causes into movements

1w

Lara Harrison thought of you chook

Harold Mansfield

Head of IT @ Remote Desk One & Kitable Planet

1w

I've worked with clients all over the world for 15+ years. Iceland, Spain, France, UK, Brazil, Canada, Mexico, New Zealand, AUS and more. Most of those things are limited to Americans. We're the worst. Entitled, arrogant, feel like our time is more valuable than anyone elses. That it's OK to screw people to get ahead. But there's a way to handle it. 1. Can't do much about inconsiderate people who ghost a meeting, but you don't need to sit there more than 10 minutes without any idea what is happening. Move on. If they reach out again, charge them for the time or move on. 2. Cancel all you want. Deposits. Non-refundable deposits and spell out the terms by which any refunds can be had. DO NOT leave this up in the air. DO NOT expect people to do the right thing. When people have skin in the game, they are committed. When you're the only one with skin in the game it costs them nothing to screw you over. 3. Late fees. Make them clear up front along with the other terms of service. The later they are, the more the fees. You should have also gotten a deposit so you're not completely *ssed out. Communication is great, but put your terms in writing, on your website and link to them from your invoices.

Rachael Lemon 🍋

Reinventing your leadership journey in & out of healthcare👩⚕️🩺💊| Find purpose beyond your job title | Gain the confidence to create a life you don’t want to escape from! Advocate for Domestic Abuse SurTHRIVors🎤 ✍️

1w

200% communication solves everything- preferably with the parties involved Not someone who isn’t. 🫠

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Aimee Young (PGCE, QTS, Coaching, CIPD)

Leadership Development @UCL | Multi award winning career & burnout coach. I help leaders build brilliant careers whilst staying sane | As featured in Stylist | AllBright Columnist | Founder: The Glow Zone ✨

1w

This has happened several times, and I NEED businesses to know that for small businesses or sole traders, your lack of communication can cause huge financial stress. My other fave is getting to finalising proposal stage… then ghosting…. Then reaching out and asking if you can accommodate a new date or brief and getting annoyed when you’ve had new work booked into that time. Big lolz.

Asmara Kazmi

Embody your Expertise for more prosperity & peace in business | Purveyor of The Praxis Lab™ | Speaker | Author | The Woman of A Thousand Firsts 🖖🏼

1w

I think when are you going to create a dictionary for all these fetching terms of endearment 😝 In all seriousness, ghosting is giving such high school vibes when everyone used these ridiculously convoluted schemes to avoid direct communication. Maybe let’s not? 😂

Russ Avery

Helping sustainable businesses break into the mainstream. Founder at Avery & Brown. Award-winning B Corp certified sustainable marketing agency. Better business pioneer. 15 years in sustainability.

1w

Hear hear, Soph! Luckily we haven't been ghosted very often, but on two occasions this year we were completely ghosted by two people who work in sustainability following requests for impact report proposals. And the reason it's extra disappointing is because you just expect so much more from people who work in the better business space. Or is that just me?!

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Reuben Turner

Creative Consultant @ Rewild Creative

1w

Lack of communication leaves people to fill the void with whatever's in their head - and it's usually not great

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Kunal Kukreja

☉ 𝗘𝘅𝗽𝗹𝗼𝗿𝗲𝗿 𝗼𝗳 𝘁𝗵𝗲 𝗦𝗽𝗶𝗿𝗶𝘁𝘂𝗮𝗹 𝗦𝗲𝗹𝗳 ☉

1w

It's the worst...it's similar to RSD Sophie big sis.

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