Glad to share my contributions to two insightful articles by Frederic Schaeffer for Les Echos, the leading French financial newspaper, shedding light on the dynamic landscape of China's digital platforms: Douyin and Xiaohongshu (RED). 1) #Douyin's recent launch of the 'Douyin Mall' app marks a significant step beyond its core platform. Representing Douyin's foray into independent e-commerce, the app prioritizes seamless shopping experiences and unbeatable deals. 🔗 Link [French]: https://lnkd.in/d7ExBvig 2) #Xiaohongshu, often dubbed as China's Instagram, has captivated 300 million monthly active users, predominantly women born in the 90s. With a 500% increase in high-volume transactions YoY (over 12.8M euros), Xiaohongshu isn't just about fashion and beauty; it's a multifaceted platform where you can find your future apartment...or job 🤓 🔗 Link [French]: https://lnkd.in/diewpTjm 🔗 Opportunities for luxury brands on RED [ENG]: https://lnkd.in/dgbP49dr What are your thoughts on the Douyin Mall app? Do you think it will meet the same fate as 'Douyin Box,' an initially intended 'trendy fashion e-commerce platform' that was shut down less than a year after its launch? 🤔
Raphael Misrachi
7mo
Bravo Sophie Coulon !
Founder digitags.work, Staffez vos projets vite et bien.
7mointeresting MJ Marie-Blanche Le Mauff