Sophie Day’s Post

💡Research has shown that companies who have processes in place to continually optimise their pricing strategy will generate exponentially more revenue than those who have either a yearly pricing review or no pricing function at all. 📈 Whilst it can seem like a resource-intensive approach, investing early on in pricing and ensuring it is owned by a department and individual will provide a solid foundation for overall company growth and pay dividends in the long run. 🎯At our GTM Day earlier this year, pricing strategy was one of the key topics we discussed in a workshop with STELLA PENSO. From this session, we’ve created an overview of how to build the best pricing strategy and how to approach difference pricing scenarios. Find out more ⬇️ https://lnkd.in/eA8QfD-V #pricing #pricingstrategy #startup #scaleup #growth #vc #gtm #seriesa #seriesb

Master the art of pricing with our ultimate guide! Struggling to price your products? Our new blog unlocks the secrets to crafting a pricing strategy that maximizes profits and value. Determine the perfect pricing model learn how to Analyse competitors and market trends Whether you're a startup or an enterprise, this guide is a game-changer for your pricing prowess. Read More : https://lnkd.in/dZc7shXk #PricingStrategy #ProductPricing #distributionmanagement

Mastering the Art of Dynamic Pricing Strategies ⚖️ Pricing adjustments are crucial for any service line, and finding that sweet spot can be challenging when a startup is first launched. Pricing adjustments are crucial for any service line, and finding that sweet spot can be challenging. It's important to remember that you won't get it right the first time. Striking the right balance is critical—you don't want to overprice and risk losing customers due to high costs, nor do you want to underprice and miss out on potential revenue. Please note that prices should not be changed too frequently. Frequent changes can lead to clarity and reliable data. Instead, allow some time between adjustments to gather meaningful data for a more accurate assessment of your strategy. At Digital Innoventures, we believe in the power of dynamic pricing to optimize our service line, and you should, too! #DynamicPricing #BusinessStrategy #DigitalInnoventures #PricingStrategMastering

So True, R&D is linked to long-term retention and expansion of customers and should be evaluated based on how stickiness was created

5 Simple Frameworks to Determine If Your Pricing Strategy Is Working by Sahil S for Startup Stash https://lnkd.in/dKCyGsR5 #framework #pricing #strategy

Optimize your cash flow and overcome the 6 biggest challenges for CPG startups! 💼💡 Streamline finances, scale across channels, and gain real-time insights. 📊 #CPGSuccess #StartupGrowth #CashFlowManagement https://hubs.ly/Q02Tn3Fz0

Regular pricing changes are a good thing and important - but they tend to distort your Net Dollar Retention 👇 If you do a price increase for both new and existing customers, you can expect the following two things to happen: 1. New MRR goes up because you continue to acquire a similar amount of clients which are now going to pay a higher price. 2. Expansion Revenue also goes up because existing clients start to pay higher prices, usually in tranches with the start of their next billing cycle. New MRR does not influence Net Dollar Retention, but Expansion Revenue does: Net Dollar Retention = (Starting MRR + Expansion - Churn - Downgrades) / Starting MRR NRR will likely remain elevated for a while after the increase - unless extreme price hikes lead to much higher churn. But this NRR boost tends to reverse after full migration to the new pricing structure. Though this creates attractive short-term metrics you can report to your investors, it risks compromising sustainable, authentic growth. For a clearer picture, I recommend tracking retention metrics across monthly cohorts. #saas #startup #pricing #kpi #vc #investors #retention

Finding the perfect price for my SaaS made the difference between $50K MRR and $100K MRR. Here's how to find the best price for your startup: https://lnkd.in/ewr-WhXa #financialfreedom #saasgrowth #startupcommunity #businessmindsets #startupfounders #personalgrowth #success #martech #coaching #tipsforsucess #founderjourney #entrepreneursmindset #motivation #scaling #founderlife #fintech #tipsforsucess #socialentrepreneurship

Lots of focus in #coding and building #tech, which is awesome. But professional services and other industries also benefit greatly from continuous evolution and optimisation. Pricing is one of the most impactful variables in success 🏷️ #SmallBusiness

🛍️ Half of our current portfolio consists of marketplaces. I had the pleasure of sharing insights with EU-Startups on some effective strategies for overcoming common obstacles in building and scaling a successful marketplace. Any other thoughts or ideas are highly welcome. #Marketplaces #StartupGrowth #VentureCapital #FounderTips