Karan Sood’s Post

Here is a list of why you shouldn't be using Surveys. 🚫🚫🚫🚫🚫🚫🚫🚫🚫🚫🚫🚫🚫🚫🚫🚫🚫🚫 Firstly, let's be honest, surveys aren't the issue—it's how you execute them. Before you make a survey always look out for the following: 👉 Limited Depth: Surveys excel with a larger pool of responses, resulting in more concise and accurate patterns. 👉 Survey Simplicity: Inability to capture complex concepts. Some survey topics may be too intricate or nuanced to effectively capture with a simplistic approach. 👉 Limited Flexibility: Avoid designing your survey with a narrow range of predictable questions. 👉 Response Bias: This is a big no-no. For example: Trying to measure general mathematical acuity while solely targeting the audience pool from your local university's mathematical department. The pitfalls you get from your surveys are usually a factor of one or more of the above listed. First time meeting us? We are Avalaris! Follow and Join Us as we embark on a journey through research and innovation. Happy New Month! #Survey #April #Research #marketing

Percentiles & Quartiles Ever wondered how to identify your true top performers across hundreds of products? Let's explore two powerful statistical tools that make this easy: Percentiles ✓ Break your products into 100 ranked groups. ✓ If a product is in the 90th percentile, its sales are higher than 90% of other products, making it a top seller. ✓ Example: If you have 1000 products and yours ranks 50th in sales, it's in the 95th percentile(since 950 products rank below it). Quartiles ✓ Quartiles split the dataset into four equal parts to show where products stand within the range. ✓ Q1 (25th percentile): Bottom 25% – products with lower sales (the “slow movers” ) - Targeted marketing to boost sales. ✓ Q2 (50th percentile or Median): Middle 50% – the average sellers (the “steady performers”) - Maintain consistent stock levels. ✓ Q3 (75th percentile): Top 25% – products with high sales (the “top sellers”) - Focus on Inventory Optimization. Want to see which products are performing well? #DataScience #Statistics #Percentile #Quartile #SalesAnalysis #ProductInsights #BusinessIntelligence #LinkedInLearning

I've seen firsthand that relying entirely on attributed data can cost a brand millions in cannibalized spend and lost revenue. That's why incrementality tests exist- to help us uncover the true impact of our marketing spend. But what if your incrementality test produces inauthentic results? Much like we are too quick to take attributed data at face value, we can do the same for results from an incrementality test or MMM. This is especially true for Geo-Lift tests. The next time you run a Geo-Lift (or Matched Market) test, pay more attention into your test design. Are you comparing apples to apples? How much thought have you put into how you are matching markets? Eric Qvennerstedt and Twigeo leverage Synthetic Control Methods to not just compare the test and control market but to compare the test group against it's counterfactual. This provides for a more accurate result and helps control for differences in DMAs. #geolift #experiments #mmm #incrementality -- 👋 Follow Paul Kovalski for media mix optimization tips 👂 Visit my page to listen to the full episode on Geo-Lift testing

Three types of research... Are you sure you're comfortable with all of them? • Competitor research • Customer research • Market research You won’t always own them all, but understanding how each one fits into the larger competitive puzzle will make you a better CI pro. Our latest article dives into all-things market research. Check it out to discover: 💣 How just a little market research can impact your results in big ways. 🤯 8 crazy ways market research actually informs and strengths your customer research. 🕵️ The only two types of research you need to know to ensure you’re covering all your investigative bases. Click below for all that and more. 👇 https://lnkd.in/dbZPvh8G

My Network: 4k+ Followers... 500+ Connections IF YOU work at a company that uses Consumer Survey Data to gather market intelligence [as I suspect many of you do] then please drop me a line or link me to who does. Bespoke Market Intelligence https://bespokeintel.com/ Your custom surveys, at cost | 25-40% cheaper than DIY solutions and we do the programming. Client input makes our questions smarter and repeating surveys longitudinally provides deeper insights. Our platform super-charges ad-hoc survey consumption with faster and more valuable insights. Surveys as a data product | 200+ tickers, 10+ years of history. Raw/Participant level data via API. Want to see a sample - message me direct today Recent Work: Publication List Sporting Goods Retail Vol 10 (DKS, ASO, FL, AMZN) 2.29.24 Bath and Body Works Deep Dive Vol 7 *Laundry Detergent* (BBWI) 2.29.24 Inflation Expectations Vol 9 (Macro) 2.28.24 Online Real Estate Vol 21 (ZG, OPEN, Offerpad, OpenDoor, Realtor.com, RDFN, Trulia) 2.28.24 AI Chatbots and Search Vol 6 (GOOG, MSFT) 2.27.24 Mobile Payments, Cash App, Crypto, and Investments Vol 22 (SQ, AAPL, COIN, HOOD, NRDS) 2.27.24 Ride Sharing and Delivery Vol 19 (UBER, LYFT, DASH) 2.27.24 Crocs and HEYDUDE Vol 11 (CROX) 2.23.24 Footwear and Athletic Apparel Vol 31 (NKE, SKX, ONON, FL, AMZN, LULU, Adidas) 2.23.24 Pet Retail and Pet Health Vol 23 (CHWY, AMZN, Vets) 2.21.24 CPGs, Beer, Hard Seltzer Vol 23 (PG, BUD, UL, KO, SAM, STZ, etc) 2.21.24 Milk Alternatives Vol 11 (OTLY) 2.21.24 Meat Alternatives Vol 19 (BYND, Impossible Foods) 2.21.24 Theme Parks and Cruises Vol 5 (SIX, SEAS, DIS, CCL, RCL) 2.16.23 Airbnb and Travel Vol 6 (ABNB, EXPE, BKNG) 2.16.23 Department Stores and Clothing Retail Vol 33 (M, KSS, TJX, BURL, ROST) 2.16.23 Low-Cost Retail Vol 33 (TGT Project Trident, WMT, AMZN, COST) 2.15.24 New Coverage * Tax Prep Vol 1 (HRB, INTU) 2.15.24 Covid and Flu Shots (PFE, MRNA, JNJ, CVS, RAD, WBA) 2.8.24 Personal Banking * Regionals, Mobile Payment Apps, etc 2.8.24 AI Chatbots and Search (GOOG, MSFT) 2.8.24 China Macro, Retail / Discretionary, COVID-19, etc 2.8.24 China eCommerce Vol 34 (BABA, PDD, JD, Taobao, Vipshop) 2.8.24 China Consumer Electronics Vol 34 (AAPL) 2.8.24 China Luxury Goods Vol 10 (Macro Questionnaire) 2.8.24 New Coverage * China Canada Goose and Birkenstock Vol 1 (GOOS, BIRK) 2.8.24 Carvana 10,000N Survey Vol 8 (CVNA) 2.6.24 India Macro and Covid Vol 18 (Broad Based Questionnaire) 2.5.24 India Grocery and eCommerce Vol 17 (10+ Vendors) 2.5.24 UK Food DSP Vol 23 (JE, UBER, Deliveroo) 2.5.24 UK Retail and Macro Vol 32 (Grocery, Food Delivery, Apparel, Autos) 2.5.24 New Coverage * Pandora and Competitors Jewelry Vol 1 (PNDORA) 2.1.24 Monthly Tracker Survey * All Sectors and Macro January 2024

Surveys are more than just questions; they’re opportunities to connect with your audience on a deeper level. Steer clear of these common pitfalls for dependable survey results and confident data-driven decisions.

Thrilled to share that I've earned my certificate in Market Research from Great Learning! This course has equipped me with valuable skills and i learned about consumer analysis, survey design and many more .I'm excited to leverage this knowledge to gain deeper customer insights, improve marketing campaigns. #MarketResearch #GreatLearning #ContinuousLearning

Consider your business as a beautifully decorated Christmas tree. 🎅 🎄 Each ornament, the marketing campaigns, product features, sales strategies are important and adds value. But at the very top of the tree sits the star: the North Star Metric (NSM). It’s the single shining light that guides the company, ensuring everything else works in harmony. 🔑 How to Choose Your NSM? 1️⃣ Reflect Customer Value: The NSM should represent the value customers gain from your product. 2️⃣ Visible and Clear: Just like the star, it should stand out and be easy for everyone to understand. 3️⃣ Supports Growth: It must align with your long-term success. This holiday season, ask yourself: what’s the star at the top your company’s tree? 🎄 #data #datascience #dataanalytics

✨ Polished market insights slide ✨ 📈 Use this layout to present your biggest insights, statistics, or findings. Perfect for market or competitor research, user surveys, and more.

SoS! 🚩 We are of course talking about Share of Search.  You know, the metric that measures the proportion of search interest a brand receives compared to its competitors within a specific industry or market. Interested to know more?  Read our latest article which covers this very topic ⤵ https://lnkd.in/d2Hm8hB8 #ShareofSearch #DigitalMarketing #Performance #Analysis