India’s 1st Master of Wine | Founder & CEO - SohoWines Consulting & Sonal Holland Wine Academy I Entrepreneur in Wine Education, Consultancy, Events & Retail I Wine Judge I Speaker
Thoroughly enjoyed talking about the endless possibilities of the Indian wine market to Priscilla Hennekam for the Vino Visionaries podcast. Ever the optimist, I have always believed in the bright future of wine in India. In my two-decade-long career, I have seen wine transform from an elitist drink to a mainstream one, enjoying the benefits of its strong association with success, sophistication and luxury. The Indian wine market is driven by its young population- we have 600 million young people and we continue to add 20 million to the legal drinking age. India’s young population is affluent and is drawn to aspirational lifestyle. They are not intimidated by wine as a subject and are eager to learn more about it. We need to make wine accessible, affordable, affable and enjoyable so that wine continues to move ahead on its current trajectory. In a market that is bustling with so much action, brand familiarity is perhaps the largest and most important choice cue in the Indian market because Indian consumers’ knowledge of wine is still evolving. So it is highly important to put your wines out there in the market for consumers to see through various digital and on-ground initiatives. This is where a composite marketing strategy comes into the picture; it helps wine brands establish a solid brand connection and recall among trade and consumers. What are your thoughts on marketing wine in young, dynamic and emerging markets like India? Do share your thoughts in the comments section. Click here: https://lnkd.in/d4a5nHHb
[Sonal Holland MW] Is there an opportunity in emerging wine markets?
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Michael Farah
5mo
Interesting!
A Wine Enthusiast- Wine is my passion- Wine Tasting Wine Food Pairing, I just enjoy it. Looking forward to meet like minded people to talk to experiment. Cheers 🥂 🥂
5moI like your statement to make the Wines more affordable, as the International Wines in India are far far away non identical to other Countries. Cheers to this 🥂