Solomon Walker’s Post

View profile for Solomon Walker, graphic

Founder/CEO at MUSEUM of DIGITAL FINE ARTS

The French Fashion Institute (IFM) and Première Vision have surveyed 1,200 consumers aged 18 to 65 in the five countries cited above. The study showed that young consumers’ attitudes are different from those of the population as a whole, and also that attitudes differ between consumers aged 18-24 and those aged 25-34. Among 18 to 24-year-olds, sustainable fashion is defined primarily in terms of environmental protection, while materials are only a secondary issue. Instead, 25 to 34-year-olds see materials as the primary element of sustainable fashion, ahead of environmental concerns. The two age clusters largely agreed on socially responsible manufacturing and workplace safety, which they ranked respectively third and fourth in their responses.

Sustainable fashion: Young consumers at odds with older generations

Sustainable fashion: Young consumers at odds with older generations

us.fashionnetwork.com

To view or add a comment, sign in

Explore topics