Sohil Gandhi’s Post

Going Viral is Not Luck—It’s Strategy! Day 9 of #88DaysofNewAgeMarketing In today’s fast-paced digital world, standing out is not just a challenge—it’s a necessity. The secret? A bold, creative idea that doesn’t just grab attention but makes people stop, think, and share. Here’s how brands can master the art of going viral: 1️⃣ Start with a Big, Bold Idea: Forget safe. Great campaigns make people feel—whether it’s laughter, awe, or even controversy. Think Nike’s “Just Do It” or Dove’s Real Beauty. 2️⃣ Keep It Relatable: Your audience should see themselves in your story. Virality isn’t about you—it’s about them. 3️⃣ Make Sharing Easy: Build campaigns designed for the platforms they live on—short videos, quick hooks, and irresistible captions. A bold narrative isn’t about following trends. It’s about creating moments that become trends. What’s one brand campaign that blew your mind recently? Let’s discuss! #BoldBrands #MarketingTips #CreativeStrategy

How do we go viral? I was in a brainstorm session with a customer once, and a question came up: "How do we go viral?" The initial response was that it’s largely about luck, and you never know what will become popular. I almost agreed until I thought about it more deeply. In my opinion, it's not about luck. Going viral primarily involves two key elements: finding a theme or message that resonates with your customers and consistently delivering that message in various ways. This is the simple formula. There are numerous examples of this strategy in action. Look at brands like Nike, Red Bull, and Jay Z. Nike has stuck to the theme "Just Do It," finding numerous ways to convey this message to different audiences. Red Bull uses the theme "Red Bull Gives You Wings," which speaks to the limitless capabilities of the human mind and body. Jay Z has consistently interpreted what success looks like in his unique way, with the general theme being "He did it and keeps doing it better than anyone else." His most popular records echo this theme, and he has built his brand on it. These are the two primary ingredients in my opinion. While there are occasional flukes, brands that achieve viral success consistently have these two pillars in common. Let me hear your thoughts. #growthhacking #productmarketing #marketing

Fellow Marketers, Discovering epic marketing campaigns that not only built brands, but also drove business results, is simply fascinating. 🔸The 'Dove Real Beauty Sketches' campaign: one of the most viral campaigns of all time. It was a compelling narrative that broke down the stereotypical standards of beauty, showcasing Dove as a brand close to the reality of its consumers. 🔸Nike's 'Just Do It' campaign: a timeless example of simple yet effective messaging with an inherent call to action. These successes weren't accidental; they employed strategic creativity. My key takeaways: • „Speak to your audience's emotion: Dove empathized with real people, opening authentic conversations, infusing real emotional connect. • „Simplicity wins: Nike showcased the merit of clear, crisp messaging that resonates universally. Navigating successfully in marketing means continuous decoding and interpretation of such campaigns. All marketers should look towards benchmark campaigns in the industry, to curry the best from the best. #marketinganalysis #branding #strategy

Marketing is all about learning from the best! Recently, I dove deep into some of the most successful campaigns that not only made waves but also taught me crucial lessons for my future in the field. These campaigns are more than just ads—they’re blueprints for what resonates deeply with audiences. 🌊 Take, for example, Nike's "Just Do It" campaign. This iconic campaign is more than three words; it’s a message that inspires millions to push boundaries and break limits. Nike’s success lies in how they make everyone feel like an athlete, tying the brand to personal empowerment and grit. Here are 5 key takeaways from my favorite campaigns like Nike’s: 1. Emotion Wins : The best campaigns make us "feel" something. Whether it’s empowerment, nostalgia, or joy, tapping into emotions leaves a lasting impact. 2. Know Your Audience : Great marketers understand their audience’s passions, pain points, and values. This deep understanding makes all the difference. 3. Consistency is Key : Successful brands stay consistent with their message, tone, and values across all channels, building trust and recognition. 4. Storytelling Matters : A compelling story goes a long way. It humanizes brands and helps audiences connect on a personal level. 5. Adapt to Trends : The best campaigns don’t ignore trends—they adapt them creatively. Staying current keeps brands relevant and top-of-mind. #ResonateWithRahul #MarketingLessons #BrandBuilding #DigitalMarketing #Storytelling #MarketingJourney

𝗥𝗲𝘃𝗲𝗮𝗹𝗶𝗻𝗴 𝘁𝗵𝗲 𝘂𝗻𝘁𝗼𝗹𝗱 𝘀𝗲𝗰𝗿𝗲𝘁: ❌ 𝗪𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝗱𝗶𝗱𝗻’𝘁 𝘄𝗮𝗻𝘁 𝘆𝗼𝘂 𝘁𝗼 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿. Involving emotion in your marketing strategy helps you achieve a higher ROI. But no one talks about this! Why? 𝘽𝙚𝙘𝙖𝙪𝙨𝙚 𝙢𝙖𝙣𝙮 𝙢𝙖𝙧𝙠𝙚𝙩𝙚𝙧𝙨 𝙨𝙩𝙞𝙡𝙡 𝙛𝙤𝙘𝙪𝙨 𝙝𝙚𝙖𝙫𝙞𝙡𝙮 𝙤𝙣 𝙧𝙖𝙩𝙞𝙤𝙣𝙖𝙡 𝙛𝙖𝙘𝙩𝙤𝙧𝙨 𝙡𝙞𝙠𝙚 𝙛𝙚𝙖𝙩𝙪𝙧𝙚𝙨 𝙖𝙣𝙙 𝙗𝙚𝙣𝙚𝙛𝙞𝙩𝙨, 𝙣𝙚𝙜𝙡𝙚𝙘𝙩𝙞𝙣𝙜 𝙩𝙝𝙚 𝙥𝙤𝙬𝙚𝙧𝙛𝙪𝙡 𝙞𝙣𝙛𝙡𝙪𝙚𝙣𝙘𝙚 𝙚𝙢𝙤𝙩𝙞𝙤𝙣𝙨 𝙘𝙖𝙣 𝙝𝙖𝙫𝙚 𝙤𝙣 𝙘𝙤𝙣𝙨𝙪𝙢𝙚𝙧 𝙙𝙚𝙘𝙞𝙨𝙞𝙤𝙣-𝙢𝙖𝙠𝙞𝙣𝙜. ✔️ Emotion creates a deeper connection with customers ✔️ It leads to increased brand loyalty ✔️ Higher engagement and, ultimately, more sales, as people are more likely to purchase from a brand, they feel a positive emotional connection to, essentially, tapping into emotions makes customers remember and choose a brand more readily than solely relying on rational information. 📌 𝗡𝗼𝘄, 𝗹𝗲𝘁’𝘀 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝗡𝗶𝗸𝗲’𝘀 “𝗝𝘂𝘀𝘁 𝗱𝗼 𝗶𝘁” 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻. This campaign is by far one of the most iconic ever. Why is it still flourishing in today’s marketing landscape even after 36 years? ✅ Nike identified an emotional connection with its audience and connected meaningful stories to its core values, like motivation, inspiration, and healthy living. ✅ Nike’s decision to integrate the company’s value proposition with an emotionally – driven message made for a wildly successful marketing campaign. Therefore, to see more about your ROI, learn to build your marketing strategy to connect deeper with your audience.  Emotional branding allows you to shape your business message and trigger customers' natural emotions. That means whatever strategy your business uses, from creating a logo to marketing experience, must target a consumer on a different emotional level. Are you looking to supercharge your marketing efforts and see real business growth? Let’s connect and explore how my skills and experience can help elevate your marketing game. Reach out or drop a comment—let’s start a conversation that could transform your business!” Repost ♻️ if you find this insightful. #tuesdaytips #emotionalmarketing #digitalmarketing #20daylinkedinchallengewithhaoma #knowledge

🔮 The magic of great marketing? It doesn’t scream “marketing.”🪄 Instead, it seamlessly integrates into your audience's daily life, offering value, sparking curiosity, or simply making them smile. ✔️ Take Nike, for example. They don’t just sell shoes; they sell empowerment, motivation, and a mindset. Their campaigns make you feel something, whether it's the urge to get moving or the belief that you, too, can "Just Do It." 💪 When marketing feels genuine, it builds relationships, not just transactions. That’s where the real power lies. What do you think? How do you make your marketing feel more natural? #Marketing #BusinessLeadership #BrandStrategy #CustomerExperience #DigitalMarketing #Inspiration #WednesdayWisdom #PerformanceMarketing #PPC #MarketingStrategy

New brands, here’s what you need to avoid in marketing if you want to survive: 1. Not investing in branding - Skipping branding is like skipping the foundation of your house. You might build something, but it won’t stand for long. Your brand is your identity—don’t neglect it. 2. Prioritizing branding...but without understanding your audience - You can create the most beautiful campaigns, but if you don’t know who you’re speaking to or what drives them, your efforts are wasted. Know your audience, know their triggers—then brand accordingly. 3. Not testing enough - If you’re not testing your messaging, creatives, or even strategies you’re guessing. Pivoting isn’t failure—it’s finding the right path. Always be ready to adapt, tweak, and change direction when needed. Start smart. Build strong. Test everything. #Branding101 #MarketingStrategy #CreativeMarketing

Time to file for creative bankruptcy 😐 Great businesses ‘stand on the shoulders of giants’: ↗ They build upon the ideas of those who came before. ↗ Their imaginations are fuelled by the past to create new directions ↗ They understand innovation rarely comes from pure intellect; it’s inspired I find the culture of ‘dupes’ the opposite of inspiring. 
 ↘ They capitalize on the creativity of others, without imagination ↘ It’s contrary to building a valuable, distinctive brand ↘ Feels like a legal battle waiting to happen But here’s the twist. 

 MCoBeauty has a ‘cult’ following:
 ⭐ Millions of views on social media 
 ⭐ Hundreds of thousands of followers 
 ⭐ Loads of 5 star, happy customer reviews I can’t help but wonder what this means for the future of great brands. 
Are we witnessing a new era of TikTok-fuelled mass marketing?
 My gut feeling is that ‘lowest price’ is still a relentless race to the bottom. 
Regardless of how many influencers you have. Even if you win, eventually you’ll lose. What do you think? 

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This is the fatal flaw of almost all digitally focused brands: Online brands think of people as being about utility. They think people want "efficiency" or "profitability" Wrong. So so wrong. People want to feel fulfilled and successful. To do that, at least in the professional context, they may need efficiency and certainly need to reach profitability. But those are not the end goals. And I would say 99% of all digital oriented businesses completely and utterly FAIL to appreciate that. Offline businesses, more traditional businesses, businesses that actually at some point interact with their consumer nail this. It's why you see a car company of a fast food restaurant or a sports apparel company running TV spots that are ALL about creating meaning, that are all about tapping into the more existential and less practical side of the human experience. It is effective. And it's, again, not some giant secret as to why. It's vital for a marketer to remember❗ ❗ ❗ We are not about utility. We are not about practical life. We are creatures of "being" - we are looking for not just "a life" but a life that matters and that has meaning primarily. We want not to survive but to live. The sooner a brand appreciates that the sooner they actually resonate with an audience. #marketing #marketingstrategy #brandmarketing