Social Samosa’s Post

𝑳𝒆𝒕’𝒔 𝑻𝒂𝒍𝒌 𝑩𝒓𝒂𝒏𝒅 𝑹𝒆𝒄𝒂𝒍𝒍 When you think of "cola," you instantly think of Coca-Cola, right? Or when someone mentions "Online Shopping,"- Amazon pops in your head, isn’t it? You are recognizing and remembering a brand as they've nailed it! They're the go-to's in their categories. Every business dreams of that kind of recognition in the long run. So, how do we get there in today's competitive world? Here are a few tips: 𝐒𝐭𝐨𝐫𝐲 𝐓𝐢𝐦𝐞: Tell your origin story, like KFC's Colonel Sanders with his finger-lickin’ good recipe. People love a good origin myth! 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞: Give your customers the best experience in the feel, experience and design. For example, Mac lipsticks. 𝐌𝐞𝐦𝐨𝐫𝐚𝐛𝐥𝐞 𝐓𝐚𝐠𝐥𝐢𝐧𝐞: Make it memorable! Think Nike's "Just Do It" – it gets you pumped! 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭 𝐐𝐮𝐚𝐥𝐢𝐭𝐲: Deliver the same awesome experience every time, like McDonald's fries (seriously, those things are magic). 𝐊𝐧𝐨𝐰 𝐘𝐨𝐮𝐫 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫: Customize your message to resonate with their needs and interests. Think of Harley Davidson; their brand identity revolves around the adventurous biker spirit. By mastering these, you're training your audience's brain to recognize and remember your brand. The human brain loves patterns, and brands are no exception! Always remember that repeated positive interactions build strong brand recall. We are happy to help you achieve your brand recall. So DM us to connect and chat. ( https://lnkd.in/dS9MSDjj ) What are some brands you think have mastered brand recall? Share your thoughts in the comments! Disney+ Hotstar | Nike | Amazon | McDonald's | Harley-Davidson Motor Company | KFC India #essentiate #brandrecall #branding #martech #digitalmarketing

Ever felt the urge to jump on a trend you’re not even into? 🤔 That’s FOMO for you! Whether it’s snagging concert tickets 🎟️ or hitting up the latest restaurant, it’s wild how the fear of missing out drives us all. Marketers know this too well, using strategies like urgency and social proof to get us to act fast. Next time you feel that excitement, just remember—it might be FOMO and clever marketing at play! #FOMO #MarketingMagic #bluorng #nike #airjordan #marketingstrategy #genz #sanjayarora #sanjaysmarketingmantra #branding [Marketing strategy, Branding, FOMO, Sanjay Arora, Sanjay’s Marketing Mantra, Nike, Gen Z,]

The Psychology of FOMO: How Brands Manipulate Your Buying Decisions FOMO marketing has a significant impact on consumer behavior, particularly among women, with studies showing that 58% of female consumers are swayed into making purchases they might not need due to social influence and hype. Brands like Zara, Nike, and Kylie Cosmetics are masters at leveraging this psychological tactic to drive sales. As consumers, it’s essential to remain aware of these influences and make mindful purchasing decisions rather than succumbing to the pressure to buy. Examples of Brands Influenced by FOMO: Fashion Retailers (e.g., Zara, H&M): Fast fashion brands often create limited-time collections or promotions, making customers feel they must buy quickly before items sell out. Sneaker Brands (e.g., Nike, Adidas): The release of exclusive sneaker models can create a frenzy, leading many to purchase pairs they may not wear regularly. Beauty Products (e.g., Kylie Cosmetics, Glossier): Limited-edition makeup releases often trigger FOMO, prompting purchases even from those who may not need new products. Tech Gadgets (e.g., Apple): New product launches, such as the latest iPhone, often create a rush to buy, driven by the fear of missing out on the latest features. Subscription Boxes (e.g., FabFitFun, Birchbox): Many consumers subscribe to these services based on social media buzz and reviews, even if they don’t need the items included. Market Research Insights on FOMO Purchases: According to research from Eventbrite, about 69% of millennials have made impulse purchases due to FOMO, and this trend is particularly pronounced among female consumers. A study from WGSN found that 58% of women reported feeling the pressure to make purchases based on social influences, driven by FOMO. Are you aware of any purchases you’ve made because of FOMO? #FOMO #ConsumerBehavior #MarketingPsychology #ImpulseBuying #FemaleConsumers #MindfulShopping

Do you know what popular brands like Apple, Nike, and Cadbury have in common in their communication? They talk about one thing multiple times, not multiple things at one time. ↪Apple focuses on sophistication and innovation for user experience. ↪Nike has a strong message of Innovation, empowerment, and athletic excellence. ↪Cadbury consistently positions itself as a symbol of generosity in all its campaigns. Hence, Repetition is the key. Repeat until it becomes your brand’s identity. Hope this helps! #BrandCommunication #Marketing #BrandIdentity

A competitive brand refers to a brand that is a direct competitor to another brand in the same industry or market. In other words, a competitive brand is a brand that offers similar products or services and targets the same audience as another brand. For example: - Coca-Cola and Pepsi are competitive brands in the soft drink market. - Apple and Samsung are competitive brands in the smartphone market. - Nike and Adidas are competitive brands in the athletic apparel market. Understanding competitive brands is important in marketing and business strategy, as it allows companies to: - Analyze their position in the market - Identify areas for differentiation - Develop strategies to compete effectively - Monitor industry trends and market share By recognizing and analyzing competitive brands, businesses can refine their marketing strategies and improve their overall performance in the market. What hedge do you have over your competitors ? Obviously, you are not the only one brand in that industry. How do you stand out from the crowd? Well, this week, figure out that one thing that will make you stand out! Wishing you a rewarding week ahead! ❣️ #RealtorOluwabukunolami #CompetitiveBrand

A competitive brand refers to a brand that is a direct competitor to another brand in the same industry or market. In other words, a competitive brand is a brand that offers similar products or services and targets the same audience as another brand. For example: - Coca-Cola and Pepsi are competitive brands in the soft drink market. - Apple and Samsung are competitive brands in the smartphone market. - Nike and Adidas are competitive brands in the athletic apparel market. Understanding competitive brands is important in marketing and business strategy, as it allows companies to: - Analyze their position in the market - Identify areas for differentiation - Develop strategies to compete effectively - Monitor industry trends and market share By recognizing and analyzing competitive brands, businesses can refine their marketing strategies and improve their overall performance in the market. What hedge do you have over your competitors ? Obviously, you are not the only one brand in that industry. How do you stand out from the crowd? Well, this week, figure out that one thing that will make you stand out! Wishing you a rewarding week ahead! ❣️ #RealtorOluwabukunolami #CompetitiveBrand

Shein Dominates TikTok 📲 🛍️ #Shein's influence extends well beyond geographic boundaries, as it has built a strong presence online, particularly on #TikTok. 🤳 With an impressive 6 million posts under the hashtag Shein, the brand rivals iconic sportswear giant Nike, which has 6.3 million posts under #Nike. This comparison highlights Shein's growing dominance as a globally recognized brand. 📊 In contrast, other major retail brands such as Amazon and Adidas lag behind, with 4.7 million and 2.4 million posts, respectively. Shein's direct competitors, including #Zara, #Temu, #HM, and #ASOS, also have significantly fewer posts on TikTok, with 2.2 million, 1.2 million, 1 million, and 0.2 million posts, respectively. 🌎 This significant online presence shows Shein's rising influence and its ability to connect with a global audience. For more visual updates, check out the new #VisualWeekly newsletter! https://lnkd.in/eK9hFVUf

A case where the comments section breathed new life into a discontinued product. 👟 Converse recently made a big play that paid off, thanks to TikTok users making it clear they missed the knee-high sneakers once offered by the sneaker brand. It's easy to listen in - or in this case, read - what your customers want. It's harder to actually take action and make it happen. In this case - it worked. A big boost in sales, all thanks to that comment section. See full AdAge article here: https://bit.ly/47ckJaZ #Converse #BrandStrategy #BrandMarketing #BrizzolaraBrands

Mercedes Benz sells status, not cars. Guinness sells good times, not beer. Coca cola sells happiness, not soft drinks. Adidas sells performance not shoes. GoPro sells beauty/thrill of adventure not cameras. The best marketers sell emotions, not products. People do not buy the product, they buy the story. Q. As a brand, how are you positioning yourself in your niche? ~Tell relevant stories that resonates with your target audience. #storytelling

ZARA Launches Streaming Channel in Europe 🛒 🛍 ZARA is launching its streaming platform in Europe after a successful rollout in China, combining shoppable content with live fashion shows, behind-the-scenes exclusives, and styling tips. This blend of entertainment and e-commerce offers an innovative way to engage consumers, but I’m curious—will it resonate the same way in Europe? While livestream shopping is popular in China, Europe’s consumer habits differ. I think this could spark a broader trend if done right—brands meeting customers where they spend their time: online, consuming content. But it will require thoughtful localization and the right influencer partnerships to thrive. What do you think? Will a retail streaming platform like ZARA’s succeed in Europe? Could this reshape how we shop for fashion? Let’s connect at #AdweekNYC to dive into this and other exciting trends shaping our market. Looking forward to great conversations and insights!