Prasad S N 🌍’s Post

In recent years, there has been a notable shift in Indian consumer behavior towards embracing eco-friendly products. However, this trend primarily hinges on affordability. As more affordable eco-friendly options become available, Indians are increasingly opting for products that align with their environmental values. This emerging consumer consciousness signifies a positive step towards sustainable consumption habits, emphasizing the importance of making eco-friendly choices accessible to all.

"Are Indians Embracing Eco-Friendly Products Only When They're Cost-Effective? 🌱💸 In recent times, there's been a noticeable shift towards eco-friendly and sustainable products among Indian consumers. However, is this shift primarily driven by affordability and perceived value? 🤔 While it's encouraging to see more people opting for greener alternatives, it's essential to delve deeper into the motivations behind these choices. Are we truly prioritizing sustainability or are we simply following the economic incentives? 💡 Join the conversation and share your thoughts on the evolving landscape of eco-conscious consumerism in India. Let's explore how we can encourage more sustainable practices while ensuring accessibility and affordability for all. #EcoFriendly #Sustainability #IndianConsumers #greenchoices @Followers @everyone

♻️ 60% of Gen Z in India Chooses Green. Is Your Brand Ready? Sustainability isn’t a trend; it’s a competitive advantage. With 60% of India’s Gen Z actively choosing eco-friendly options—and paying up to 13.1% more—businesses can’t afford to ignore it. Here’s what the data tells us about winning their loyalty: 1️⃣ Digital Literacy Fuels Choices Gen Z’s purchase decisions are more influenced by digital literacy than environmental awareness. This makes digital-first, engaging campaigns a must-have for green marketing. 2️⃣ Generational Differences Matter For Gen Z, environmental knowledge and peer influence drive buying behaviour. For Gen Y, attitude and perceived control hold sway. Tailor your sustainability narrative accordingly. 3️⃣ The Tangible Impact of Transparency Case in point: Mamaearth’s "Plant Goodness" campaign geotags trees planted with each purchase, making sustainability measurable and personal. This sets a gold standard for authenticity. Here’s how your brand can stay ahead: 🎯 Leverage Social Commerce: Engage Gen Z directly on social platforms for impulsive yet thoughtful green purchases. ♻️ Sustainable Speed: Build supply chains that balance eco-friendly practices with Gen Z’s demand for instant gratification. ✨ Walk the Talk: Share your sustainability journey—wins, challenges, and goals. Transparency builds trust. Green marketing isn’t just about optics. It’s about action. Will your brand lead the charge? 🌍 Drop your thoughts below—let’s discuss! 👇 #Sustainability #GreenMarketing #GenZIndia

A NEW REVOLUTION My latest story for Liquid: Fine Magazines India speaks about sustainability in the world of spirits which burrows deeper than the superficial ‘marketing’ jargon. These brands today have parried well with the ongoing crisis in the name of environmental concerns and are taking a step towards a greener future. https://lnkd.in/dmJgWVnB

#sustainability #sustainabilitylies #educateconsumers #Sustainabledevelopment #rentanattire #Sustainability has always been a core component of Indian culture...but in today's scenario..are we practising sustainable way of life. Post the festivals which i too love, i think we need to #educateconsumers 🧐about the true costs of their purchases which can help them make more informed decisions about " why sustainability". 🙏 Have seen news items which states ...that "Consumers are increasingly aware of the environmental impact 😂of their purchases and are willing to pay more for eco-friendly brands". Just take a stroll in the malls and then lets discuss 😁 Or we just cant change our #culture, where its important that we wear new clothes and also gift others around new clothes...its a custom and been there for ages...in the name of #sustainability can we change it...that's the question to ask🤷. I suggested we rent rather than buy and was told is inauspicious.🥺 The basis of #Sustainabledevelopment is consuming and developing in a way that doesn't deplete resources for future generations, but with these mindset and culture ..can we ever achieve or minimize ...this is the time when all brands are looking to increase sales. Who is bothered about issues like packaging waste...which is thrown everywhere and rots.., 😔 sorry if i sound like spoilsport 🤔. How many of us are aware about #Sustainablepurchasing, which involves making purchasing decisions 🏃that prioritize the environment and economy during our shopping spree. Have lately seen #Brands 🤠which are transparent about their supply chains and communicate their sustainability progress with consumers, which is truly a change. So what's your thought to educate and integrate sustainability in our culture. How do we encourage and reward initiatives, action, and commitments to sustainability and create a welcome change ☺️ BTW...Overall SDG score for the country is 71👍🏻 for 2023-24. Quite an improvement...is this made up. or truly there is a change. Do share your thoughts 💭🧐.

🌍 Sustainable Consumption Trends in India 🌍 At The White Shadows, we’re passionate about helping businesses navigate the evolving landscape of #sustainable practices. Let’s explore the latest trends and their implications for companies operating in India: #Packaging #Waste Reduction: Indian consumers are increasingly conscious of packaging waste. Brands that adopt eco-friendly packaging solutions gain favor. Consider innovative materials like biodegradable plastics or reusable packaging. #Fair_Trade and #Ethical Sourcing: The demand for ethically sourced products is on the rise. Companies that prioritize fair trade practices and transparent supply chains resonate with socially aware consumers. Highlight your clients’ commitment to ethical sourcing. #Carbon #Footprint #Awareness: While CO2 avoidance isn’t a top priority for most Indian consumers, it’s essential for businesses to measure and reduce their carbon footprint. Implementing energy-efficient practices and supporting renewable energy initiatives can enhance your clients’ reputation. #Local vs. #Global: Indian consumers appreciate locally produced goods. Highlight your clients’ efforts to support local artisans and manufacturers. Emphasize the positive impact on communities and the environment. #Education and Awareness: Educating consumers about sustainable choices is crucial. Use your platform to share tips, infographics, and success stories. Position your clients as thought leaders in sustainability. 💡 Business Implications: #Differentiation: Brands that align with sustainable values stand out in a crowded market. #Risk #Mitigation: Addressing environmental and social concerns reduces reputational risks. #Innovation Opportunities: Explore circular economy models, product redesign, and waste reduction strategies. #Collaboration: Partner with NGOs, industry associations, and government bodies to drive change. Remember, sustainability isn’t just a trend - it’s a strategic imperative. Let’s create impact together! 🌿📈 #SustainabilityMatters #BusinessStrategy #IndiaInsights #TheWhiteShadows

𝐃𝐫𝐢𝐯𝐢𝐧𝐠 𝐅𝐨𝐫𝐜𝐞𝐬 𝐁𝐞𝐡𝐢𝐧𝐝 𝐄𝐭𝐡𝐢𝐜𝐚𝐥 𝐂𝐨𝐧𝐬𝐮𝐦𝐩𝐭𝐢𝐨𝐧: 𝐖𝐡𝐲 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐀𝐫𝐞 𝐆𝐚𝐢𝐧𝐢𝐧𝐠 𝐌𝐨𝐦𝐞𝐧𝐭𝐮𝐦 In today's market, the demand for sustainable and purpose-driven products is rapidly increasing. Consumers are becoming more conscious of the impact their purchases have on the environment, society, and their own well-being. This shift towards ethical and responsible consumption is driven by several key factors. Here are the reasons why people buy sustainable and purpose-driven products: 𝐄𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭𝐚𝐥 𝐂𝐨𝐧𝐜𝐞𝐫𝐧𝐬: Consumers choose sustainable products to reduce their ecological footprint and support environmentally friendly practices. 🌱🌍 𝐒𝐨𝐜𝐢𝐚𝐥 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲: Shoppers support companies that contribute positively to society through fair labor practices and ethical sourcing. 🤝🌱 Health and Well-being: Sustainable products, often free of harmful chemicals, are perceived as healthier and safer for people and the planet. 🌿💚 𝐄𝐜𝐨𝐧𝐨𝐦𝐢𝐜 𝐕𝐚𝐥𝐮𝐞: Sustainable products can offer better long-term value through durability, lower energy consumption, and reduced waste. 💡💲 Brand Loyalty and Trust: Brands with a clear commitment to sustainability build stronger relationships and loyalty with their customers. 🏷️🔒 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞 𝐨𝐟 𝐘𝐨𝐮𝐧𝐠𝐞𝐫 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬: Millennials and Gen Z are driving market trends toward responsible consumption with their preference for purpose-driven products. 🌍💚 #Sustainability #EthicalConsumption #PurposeDrivenProducts #EnvironmentalAwareness #SocialResponsibility #BrandLoyalty #Millennials #GenZ #EconomicValue

Do 'I' really have the power to make a positive impact on the environment? Do 'we' really stand a chance to bring about a change for the environment? 2 questions that became the precipice of the Panel Discussion hosted by GreenMic.India at LuLu Mall Bengaluru. Thanks to the panelists who brought in perspectives, experiences and real stories that showcased the power an individual and community have in bringing about a change. Key Takeaways, 1. Every individual has a different journey to and in sustainability. Take your own but ensure to take that journey. 2. Use your purchasing power as a vote to nudge brands towards being sustainable. 3. There is always wins and losses in this journey. it's all about being persistent and doing it for yourself to be motivated. 4. Peer Pressure can work wonders to implement initiatives in waste management and ecofriendly lifestyle. 5. Start easy and start small when you begin your journey in ecofriendly living. Add on more things as you get comfortable 6. Gen Z see sustainable living as a regular lifestyle helping them to adapt and change having less negative impact on the environment Absolutely love the women and their work for the environment. Thanks to LuLu Mall Bengaluru for taking a step towards sustainability. Here's to many more events and activations to influence people and brands to play their part for climate action. In the picture, from the left Me, Nayana Premnath(Sustainability influencer), Dr. Sowmya Raghavan (member-SWMRT) and Mrudula(Founder-Ullisu & Partner - India Wasted 360) #sustainability #powerofI #powerofwe #communityengagement #environment

Profits AND the Planet: I learnt to strike the Right Balance. Can a business be good for your wallet and good for Mother Earth? Absolutely! Here at the Farmers' Store, we're all about striking that perfect balance between profitability and sustainability. → Why the Juggle? 📌 It's simple: consumers are changing. 📌 A 2023 survey found that 85% of Indian consumers are willing to pay more for sustainable products. 📌 Being eco-conscious isn't just good karma, it's good business! → The Balancing Act: So how do we do it? Here are a few tricks in our basket: 📌 Smart Sourcing: ↳ We work closely with local organic farmers, ensuring fair trade practices and reducing our carbon footprint through shorter transport distances. 📌 Innovation with Less Waste: ↳ We're constantly looking for ways to minimize packaging and explore eco-friendly alternatives. Less waste means a healthier planet and potentially lower costs for us! 📌 Transparency is Key: ↳ We believe in being open about our practices. We share details about our sourcing and sustainability efforts, allowing you to make informed choices. It's a Win-Win! By prioritizing sustainable practices, we're not just protecting the environment; we're creating a brand that resonates with our customers. It's a win-win for everyone! Remember, a healthy planet leads to healthy people and a thriving economy. So, let's all be mindful consumers and support businesses that are walking the walk – for a prosperous and sustainable future! DM me to know more about The Farmers' Store and follow me for more such insights. #organicfarming #healthylife

What do you think about this Innovation? Turning #BANANA Trees into #MENSTRUAL_PADS. ↳Did you know there’s a groundbreaking initiative in India where they’re turning banana trees into menstrual pads? —Yes, you read that right—banana trees! ↳After the bananas are harvested, the leftover tree trunks, usually just thrown away, are now used to make eco-friendly pads. —This isn't just a win for Sustainability; it's also a huge leap forward for women's health. These pads are biodegradable, super soft, hypoallergenic, and absorbent. —It’s the kind of innovation that makes you think, Why didn’t we start doing this sooner? ↳It’s so inspiring to see this kind of ingenuity, especially when it supports both the planet and women’s health. —They're not just making products; they're making a difference. And who knows? Maybe this will kickstart more such sustainable projects all around the world. Kudos to the teams and individuals behind this transformative solution. Your work is not just creating a product; it’s proof of change for the global community. Post Credit: Vipin Gautam Video credit goes to the respective Owner (s), Source: Instagram #sustainability #womeninscience #india #innovation #technology #professionalwomen #science