Charlie Wood’s Post

🎯 Game-Changer Alert: The Bowtie Standard for Revenue Architecture As a Winning by Design Ambassador, I’ve been diving deep into "The Bowtie: A Proposed Standard for a Recurring Revenue Business". This isn't just another framework — it's a revolution in how we approach GTM strategies. +++ Key highlights: Extends beyond the classic sales funnel to cover the entire customer journey Integrates acquisition, retention, and expansion into one cohesive model Provides a standardized data structure for measuring GTM performance Why is this important? It creates a common language across all GTM functions Enables data-driven decision making throughout the customer lifecycle Facilitates AI integration in GTM processes The Bowtie model has become the new standard in Revenue Architecture. It's not just about closing deals — it's about creating sustainable, scalable growth. 💡 How could standardizing your GTM approach with the Bowtie model impact your business? Curious to learn more? Let's connect and dive deeper into this game-changing standard! #RevenueArchitecture #GTM #WinningbyDesign #RevOps #CROMastersAi

Forward-thinking companies are leading the charge in innovative Enterprise Architecture approaches. By incorporating AI and social media insights into strategic decision-making and customer interaction frameworks, these pioneers are revolutionizing the business arena. They see architecture as a flexible force propelling agility, creativity, and a competitive advantage. Embrace a new mindset. Achieve significant success. #DigitalTransformation #BusinessInnovation'

A learning I’d like to share with digital twin product owners and builders. The most critical questions that must be asked and negotiated with the business/budget owner are: - Are you developing a new capability that should unlock new ways of working? or - Are you being engaged to solve a specific problem? Everything flows from this. What data you need, what the user is meant to do, what capabilities are needed etc etc. We now ask this question in our first discussion, before even being engaged, and whether we are engaged formally or not, we provide advice to the effect that answering this question will set in motion events and decisions that irrevocably change the product path. This is especially true when no one knows the answer to the question… which is ok. In fact, it’s good. The act of asking the question with business and problem owners, and discussing what the question implies, helps to drive the conversation towards a shared understanding of why we’re even considering building this thing, rather than focusing on the “what is a digital twin” or “what should a digital twin have” questions. Of course, you don’t need to talk to us to ask these questions… Just ask them, with the people you work with and for. Even when you agree on the answer, you’ll be surprised as to the whys they give, and you'll have better context on what and how to deliver the answer. #product #digitaltwin

How will your tech stack need to change in the next decade? 🧑💻 The next decade of the digital shelf is all about driving profitability, and profitability demands that brand organizations’ tech stacks include a simpler set of solutions to accommodate a wider set of use cases at a lower total cost of ownership (TCO). Should be easy, right? 😅 According to Raphaël Iscar Gutierrez, Head of Global PXM & Product Strategy at Valtech, “By streamlining processes and focusing on product information optimization, organizations lay the groundwork for efficient, sustainable & consumer driven new PXM solutions.” Download Salsify’s latest White Paper, “What Is the Next Gen PXM?: The Past, Present, and Future of Product Experience Management” to learn how PXM will become central to enterprise architectures for commerce as CIOs look to consolidate and optimize their tech stacks. #PXM #OmnichannelCommerce #AI #DigitalTransformation

Excited to share insights from Salsify's white paper on Next Gen PXM! 🚀 Understanding the future of Product Experience Management (PXM) is key to success in today's market. It's all about recognizing that every client touchpoint, both online and offline, is backed by crucial product catalog data. Simply revamping your eCommerce site isn't enough if your data isn't up to par! A robust Product Experience Strategy is essential for delivering the right products across all channels. This requires not just tech upgrades but a clear roadmap for your product data journey. Let's align your teams for efficiency from creation to publication across every channel! 💡

I recently had the opportunity to dive into high-performance IT and customer-centric transformations with experts William Dahlgren and Pascal Metzke, which gave me a fresh perspective on the powerful shifts happening across sectors. This was an afternoon with great insights and discussions connecting with peers. Some key take-aways: 1. High-performance IT is all about focusing on outcomes and adapting at the pace of change, creating a culture where “we win or lose together.” This mindset emphasizes alignment between IT and business, building trust, and embracing co-creation, laying the foundation for greater resilience and improved business results. 2. For customer experience, Forrester highlights the importance of digital touchpoints—a blend of device, platform, and channel—making it essential to map customer journeys effectively. Design thinking and inclusive design, which considers all users, including those with disabilities, play a vital role in building meaningful, accessible experiences. 3. A significant shift in industries today is the focus on selling outcomes rather than products. For example, Siemens markets “end-to-end travel solutions” on Spain’s rail route to compete with air travel, while Hilti sells “holes in walls” instead of drills, delivering what customers actually want to achieve. 4. Digital twins are increasingly used to mirror business models for better process innovation, evolving value chains from static transactions to dynamic, people-centered interactions. Leading companies exemplify these shifts: Michelin’s transformation of enterprise architecture has earned industry recognition, while Scania embeds customer experience directly into development teams, and Amazon requires internal proposals to start with a “customer press release” to ensure each change’s value is clear. In agriculture, CLAAS has developed a digital ecosystem that makes small farmers’ operations smoother and more efficient. Many companies are rethinking their focus—from selling hardware to delivering experiences and outcomes, like Scania’s focus on “selling experience” with a truck, rather than the truck itself. These discussions are a reminder of the transformative power of aligning IT with business outcomes, prioritizing customer experience, and building ecosystems that meet customers' true needs, reinforcing the importance of adaptability, continuous learning, and open-mindedness in today’s business landscape. Personally, I find these dialogues with peers very helpful, inspiring and energizing.

🌟 We’re excited about our strategic partnership with O3! 🚀 With this partnership, we’re taking experience optimization to the next level by enabling O3 to deliver AI-driven, data-backed solutions that empower businesses to enhance engagement and conversions. 💡 VWO Copilot plays a central role by: ✅ Uncovering valuable user insights and hidden opportunities through AI. ✅ Simplifying experimentation and personalization with actionable recommendations. ✅ Helping businesses craft impactful digital experiences with minimal effort. Together, we’re unlocking the potential of AI-driven optimization to create exceptional customer journeys. Stay tuned as we continue to share success stories from this partnership! 🙌 #Partnership #ExperienceOptimization #AI #VWO #O3

🚀 Elevate your business with the power of product-aligned strategies! Transform your approach to innovation and drive sustainable growth💡by embracing customer-centricity and leveraging data insights to stay ahead in today's dynamic marketplace. 💼 Learn more: https://lnkd.in/ggS4snSx #HCLTechInsights #Innovation #ProductStrategy Mousume Roy Jeff Messecar

When developing digital supported products we want to reach a product-market fit early in the game, while mitigating big risks along the way.  Read in this interesting article (link in fist comment) of colleague Niels Holvoet the why & how of a a Customer Discovery Program in the process of product development & product management. At Sirris | Innovation forward our experienced business & technology experts are dedicated to guide companies in the creation of innovative products and the adoption of advanced technologies. You can contact us for advice & guidance in effective product management & roadmap, pricing & segmentation, technology stack, trust & security aspects, data organization and analytics and the set-up of intelligent distributed systems. #digitalservices #saas #digitalproducts #productmanagement #customerdiscovery #productmarketfit

In the world of product development, great ideas are only the first step. My latest blog post explores how customer discovery programs turn those ideas into products that not only meet but exceed customer expectations. Don't waste time and resources developing products no one wants! You can find the link to the article in the first comment. #productmanagement #customerdiscovery #saas