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Helping brands and people connect with everyone they need to — with a dose of strategy, good writing and empathy. [BRAND STRATEGY | CORPORATE COMMUNICATION | WRITING] |

We are living all wrong. And there's a thing or two we could all learn from the Irish about living right.   So, I was chatting with John, my associate in Cork, and I started venting about my climate anxiety. We got onto the topic of those breathtaking spots in Ireland, and I was worried about how people might literally be loving them to death, ruining the pristine beauty just by visiting them, leaving behind a trail of pollution.   I see it in India every day.   John, then, shared something profound with me: They have a rule - LEAVE NO TRACE   Turns out, when the Irish visit these beautiful spots, they make sure not to leave any evidence of their presence. No trash, no footprints, nothing. But it gets better—they actually go the extra mile. They take preventive steps to avoid causing any further harm to the environment. They stick to specific trails to prevent soil erosion and keep nature as untouched as possible.   It's just so considerate and thoughtful. It's like this code ingrained in the whole country to keep nature's beauty intact. It's all about respecting the amazing gifts nature has given us.   Imagine if we all adopted this mindset? Next time you're out in nature, think like the Irish: Leave No Trace and take care of our precious environment.   The only way this can be locally adopted is if we start telling our friends and family about it and let it trickle down the roots. Share this with your friends and start a movement of thoughtful, eco-friendly, conscious outdoor behaviour. #LeaveNoTrace #Sustainability #Climate

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Sneha Agarwal Are you looking for a job change in the copywriting domain?

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