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🎯Are you leveraging your PPC campaigns to their full potential? In the dynamic world of digital marketing, aligning your Pay-Per-Click (PPC) campaigns with your business objectives can be a game-changer!💡 🔍In my latest article, "5 Ways to Align PPC Campaigns with Business Objectives", I delve into practical strategies that can help you maximize your return on investment and drive your business forward. 1️⃣ Identifying your business goals 2️⃣ Choosing the right keywords 3️⃣ Crafting compelling ad copies 4️⃣ Optimizing landing pages 5️⃣ Regularly monitoring and adjusting your campaigns Whether you're a seasoned marketer or just getting started, these tips will help you create more targeted, effective, and successful PPC campaigns. 🚀 Check out the article [insert link] and let me know your thoughts! How do you align your PPC campaigns with your business objectives? Let's start a conversation! 🗨️ #PPC #DigitalMarketing #BusinessObjectives #MarketingStrategy #ROI

5 ways to align PPC campaigns with business objectives

5 ways to align PPC campaigns with business objectives

5 ways to align PPC campaigns with business objectives

5 ways to align PPC campaigns with business objectives One of the greatest failings of a PPC specialist is being unable to take a step back and see the big picture. You can get lost in the weeds of account management and focus too much on vanity metrics, bidding strategy testing and reporting to forget about what the client ultimately wants from the account.  To be fair, the client is often not great at communicating what that big picture looks like, and they, too, can often get lost in CTR and Search impression share metrics.  I’ve had more conversations over the years with some clients on why average CPC is up year on year, why they aren’t top of the SERP on certain searches, or why the bounce rate is so high on a Shopping ad compared to a Search, rather than discussing how our overall business objectives are progressing.  Campaign goals and objectives should be regularly discussed because they are the ultimate measure of success, vary among different people in the company and change over time. With this in mind, I’ve come up with five considerations for setting up and adapting your PPC goals and objectives  1. Alignment with overall business goals Agencies often promise to improve campaign performance but may not know how the client defines performance. Sales teams who are involved in early discussions may have questionable PPC experience since they don’t regularly manage accounts. Audits are carried out, recommendations are made and account management is handed over. Some conversations are had along the way about the account objectives, but often, this is done after an audit.  This is odd to me, as without the goals, how do you have context for campaign goals, bidding strategies and account structure?  Even when objectives are clear, different people involved in the discussions can cause the details to get lost in the setup and week-to-week management. Those business goals must be the center of your initial campaign strategy and roadmap. Before handling an account, you need to answer the following questions: Is the measurement in place to track all the priority and secondary goals the client wants to track?  Does every campaign currently running, or planned to be built, have a specific goal that is aligned with the overall objective? Is the account structure proportionally reflective of these objectives? How does the business track the success of these objectives and goals? Can we have access to it (Shopify, HubSpot, etc.)? There will be more specific questions to ask, which may have been covered in the briefing stage, but ensure these are documented and recorded as a reference point for future conversations. Dig deeper: Setting PPC goals: How to tailor KPIs and metrics for each funnel stage 2. Channel and audience research With the business priorities and sub-priorities set out, you now have to identify the biggest PPC opportunities that are available to match those priorities. Research your audience and match t...

🎯 Navigating the PPC Landscape: How to Set and Manage Expectations for Teams and Stakeholders 🎯 Hello LinkedIn Network! Ever felt overwhelmed while setting and managing Pay-Per-Click (PPC) expectations for your team and stakeholders? You're not alone! The world of PPC can be complex, but with the right approach, it can be a game-changer for your business. In today's post, I'm sharing valuable insights on how to effectively set and manage PPC expectations. Whether you're a seasoned digital marketer or a business owner trying to get a grasp on PPC, this post is for you! 🚀 Understand the PPC Landscape: The first step is to understand what PPC is, how it works, and its potential impact on your business. 🎯 Set Clear Goals: Define what success looks like for your PPC campaigns. Is it more traffic, increased conversions, or improved ROI? 📊 Track the Right Metrics: Not all metrics are created equal. Identify the key metrics that align with your goals. 🔄 Regularly Review and Adjust: PPC isn't a set-and-forget strategy. Regular reviews and adjustments are necessary to stay on top of your game. 🤝 Involve Your Team and Stakeholders: Communication is key. Keep everyone involved in the loop about the progress and challenges of your PPC campaigns. Stay tuned for a deeper dive into each of these areas in my upcoming posts. Feel free to drop any questions or thoughts in the comments below. Let's demystify PPC together! #PPC #DigitalMarketing #GoalSetting #Teamwork #StakeholderManagement #BusinessStrategy

How to Implement Call Tracking for PPC Campaigns to Measure Results In the realm of digital marketing, pay-per-click (PPC) advertising has emerged as a powerful tool for driving traffic and generating leads. However, the effectiveness of these campaigns can often be obscured by a lack of insight into how p... https://lnkd.in/ds5hXD2k

Who knew PPC campaigns could be so nuanced? Check out these 9 examples of successful PPC campaigns and ways to replicate their strategies to boost your marketing game! 💡 Here’s what you’ll uncover in the article: - Definition of a PPC campaign - Benefits of running PPC campaigns - Real-world victories that inspire - Expert tips for your PPC journey Curious to dive in and level up your marketing game? Follow the link and start strategizing like a pro! 🔍 https://lnkd.in/g8sPhP3f

How often do you check your #PPC campaigns? Running a successful PPC campaign isn't just about throwing money at it – it's about smart budget allocation. 💰 And the only way to do that is by continually monitoring your ad’s success. In our latest article, we break down how to calculate your PPC budget and get the most out of it.  Effective PPC? It’s all about planning and being on the ball. Find out more >>> https://lnkd.in/eAGGJaFC

Every PPC professional has had a conversation with a client or stakeholder where we were told “WE NEED MORE SALES/LEADS RIGHT NOW!!!!!!!” These conversations represent a disconnect between the provider and the business. In ongoing management of paid search accounts, I make it a practice to talk with my clients about the volume of leads they are getting from all channels so I can understand if there is a drop off happening or on the horizon. Then we can try to make plans to help mitigate that situation. But some businesses treat PPC like a tap that can be turned way up or way down whenever. The hard truth is, sometimes your situation will be such that upping the budget will immediately bring in more leads or sales. But sometimes, it won’t. Sometimes there is not demand out there that is not being captured with PPC and throwing more money at your campaigns can’t change that. Extreme circumstances can arise in any business, certainly. But often times, these requests are more of a panic reaction on the part of the advertiser and it doesn’t have to be that way! Talking about macro trends that may impact your business and providing feedback on the leads coming in via search ads is vital to keeping those leads and sales flowing. The reality is, search advertising captures demand, it does not create it. If there is more demand out there to capture, spend away! If, however, you’re maxed on capturing existing demand? Well, then you have to put resources into generating it. And that is a much more complex and longer term process. If you’re interested in a second set of eyes on your paid search account, I offer that service. Sometimes even if you’re happy with your current provider, getting a fresh perspective can move the account in an even more positive direction. Message me to get started!