Shawn McGahee’s Post

Commerce Media continues to be one of the hottest categories in digital advertising as adoption and scale continue to take off. Yet, it’s also one of the hardest categories to define as it represents both a new channel (Retail Media) and a layer on the existing digital advertising ecosystem via the use of data. At DMS by LUMA, we will dig in on the key trends with experts about how the commerce media ecosystem will continue to evolve both in the near and long term. https://lnkd.in/ensugEZk #dmsbyluma Commerce Media Leaders: Mike Brunick, Yahoo Brian Gleason, Criteo Brian Mandelbaum, Attain Nicholas Ward, Koddi Nich Weinheimer, Skai Lauren Wiener, Boston Consulting Group (BCG)

Retail media may soon get retired and replaced by ‘commerce media’ says my colleague Marc Brodherson in Ad Age’s roundup of industry trends. It’s an area I’m closely watching this year as more and more companies start to see the huge benefits commerce media provides. Even though several retail and e-commerce giants have multibillion-dollar ad businesses, it’s not too late for newer entrants to get into the game by leveraging their first-party customer data. And they represent a compelling offer to brands. In fact, nearly 70 percent of advertisers say their performance in retail media is significantly or somewhat better than in other channels.  For more insights from Marc and a host of other industry experts, follow the link 🔗 https://lnkd.in/gGqYmbew #CommerceMedia #Advertising #Marketing #Growth 

💡 Don't fall into "The ROAS trap" -- Your #retailmedia campaigns are delivering more than you realize. It's time to rethink how to define retail media success. Criteo's new report digs into data from 44K+ retail media brand campaigns and survey results from brand leaders globally to answer the most pressing questions about the value of brand investments in growing market share and acquiring new high-value customers. https://lnkd.in/eUtQF7XB

🚀 Retail Media is the Key to Long-Term growth but it's not as simple as that🚀 "Striking the right balance between flexibility and standardisation is key for scalability and demand connectivity. It is crucial for retailers to not just think about “ad serving” but about how to be a part of an ecosystem. If everyone is creating customisation in their ad server, it becomes too complicated for the demand side partners to build and maintain connections" To thrive, RMNs must stay flexible and modular. Read more on setting up your RMN for future success written by our very own Melanie Zimmermann. Jon Harding, Roger Dunn, Colin Lewis, Barry McGhee, Ben Allman, Paul Brooks, Martyn Raab, Mike Tyquin, James Rogers Guillaume Dupont, Lela Richmond-Johnson, Andrew Lyons, Colin Barnard, Mark Rodgers, James Saretta. Criteo https://lnkd.in/gTzpgXCc #RetailMedia #DigitalTransformation #RMN #AdTech #GrowthStrategies

According to recent stats from Insider Intelligence retail media is set to claim over half of all new search ad dollars this year 💥 Astonishingly, just 1 in 5 will go to Google. This shift underscores the evolving preferences of consumers and advertisers alike. How do you perceive this trend evolving in the future? Tell us below in the comments.👇 You can find the full report here- https://bit.ly/3Ic6fMG #retailmedia #searchinsights #digitaladvertising #zitcha #retailmediatrends #retailmediaplatform

Scaling RMN are not easy...“When prioritizing connections, key considerations are scale, inventory quality, targeting capabilities and impact. When we invest in building the connection, we want to ensure we can deliver the value customers have come to expect. Criteo’s scalable model enables Pacvue to onboard new retailers in seconds, a process that would otherwise take months with a traditional one-by-one approach, significantly accelerating our clients’ time to market.” Checkout Melanie Zimmermann's article on how she's successfully accomplishing RMN at scale at Criteo #retailmedia #criteo #pacvue

💡 Retailers have a substantial amount of valuable customer data that can be used to target relevant ads to shoppers in physical stores. 🆕 In our latest post, 'Unleashing the Potential of Retail Media: Meeting Advertiser Needs and Empowering Retail Media Owners.’, we explore the opportunities and the potential for growth for retailers looking to make the most from their Retail Media Networks. 🚀 Get ready to tap into the complete potential of retail media. Read the entire article here: https://lnkd.in/eGRKWuaa

#TrendAlert - Retail Media: The New Ad King Just attended a fascinating digital marketing seminar by Jennifer Branco, and wow, retail media is having a moment! Here's the deal: Retailers with massive budgets and mountains of shopper data, retailers are becoming advertising powerhouses. Now, they're using it to deliver laser-focused ads, reaching red-hot consumers right at their peak buying moments. Who knew brick-and-mortar stores would become digital ad giants? #retailmedia #digitalmarketing #marketingtrends #retailmarketing #futureofretail #marketingtrends2024 Sources: 1. https://lnkd.in/gjSmr-bM

The $100B Question: How Do We Create a Better Retail Media Ecosystem? 🤔   Retail Media is on track to reach $100 billion in the Western world, but Amazon dominates, leaving the rest of the market fighting for a fair slice of the pie. Brands face a fragmented landscape, and users are frustrated by intrusive ads and cluttered experiences. 😑   Tomorrow, Pentaleap will officially launch to lead retail media networks towards a more open, efficient ecosystem.🚀   On September 17, at the IAB Connected Commerce Conference, we'll explore how democratizing retail media can address these challenges. The IAB has always championed a fair and transparent marketplace, recently setting measurement standards that benefit the industry.   Shout-out to Jeffrey Bustos for bringing me on board! Excited to share the stage with Kimberly Kelmelis, Hillary Slattery, Melissa Gallo, and Deepak Jose to discuss how we can build a better retail media future for retailers, brands, and consumers alike.   Join us to see how we can shape the future of retail media! #amazonads #retailmedia #commercemedia #advertising

"As retailers expand their engagement channels, they’re creating new avenues for advertisers of all types and budgets," writes Hasham Younas, Director of Product Operations. Catch up on our latest ADWEEK Partner Experts article, highlighting how the rapid expansion of digital data has paved the way for retail media networks and brand advertisers. Read the full article here and comment your thoughts below: https://lnkd.in/g6kZUhNw