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📈 Consumers in the UK are spending 18% more on FMCG compared to 2021... but there's more to this story! This surge in spending is fueled more by necessity rather than indulgence, as inflation reaches its highest levels in more than 40 years. Since 2021, there's been a continuous decline in actual product purchases, with a staggering 71% of subcategories experiencing unit decline. Wondering how to revive FMCG manufacturing? Read some tips from our Senior Commercial Manager, George Wood below: 👉 https://lnkd.in/giQQDzbb #UKConsumer #inflation #ConsumerBehaviour #ShopperTrends

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