I have now published my second book; “The Opportunity Agenda” with Winston Fisher
No one is immune to a PR crisis, but how you handle it can make or break the trust your organization has built. The best way to approach a crisis is to be proactive and prepared before the unexpected happens. Planning ahead with clear strategies, such as having predefined responses ready for various scenarios, can save you valuable time and help manage the narrative from the start. One of the biggest mistakes you can make during a crisis is to remain silent. A lack of communication erodes trust quickly. It’s crucial to speak up, address the issue head-on, and control the narrative before it controls you. But that doesn’t mean rushing to say anything. Being honest, clear, and avoiding vague or misleading statements are key steps to ensuring you maintain credibility during a crisis. There’s more to this, including why seeking guidance and support is essential to staying ahead of the situation. If you’re facing or preparing for a crisis, these are lessons you can’t afford to miss. What’s your strategy for crisis management? #crisismanagement
