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Growth isn't only about distribution and market penetration anymore. It's about building brand equity and purpose. Interesting article on how PepsiCo is redefining its approach to the changing marketing landscape and brand growth... #marketing #B2Cstrategy #consumerbrand Lucy Simon Iosetta Norbert

Brilliant Marketing 👏🏼 Don Draper would be ecstatic at this awesome play! *** Heinz has executed a masterstroke in brand differentiation and customer loyalty. By addressing the issue of restaurants refilling bottles with off-brand ketchup, they're safeguarding their premium image while reinforcing customer trust. The genius lies in their color-matching label, a rather unnoticed but impactful move that not only preserves brand integrity but also turns consumers into active participants in verifying the product. This transforms a simple bottle of ketchup into a conversation starter, sparking organic word-of-mouth buzz that boosts visibility and credibility. Beyond just brand protection, Kraft Heinz is smartly playing into the psychology of exclusivity. By positioning themselves as a brand worth defending from imitation, they elevate their product to a higher status, ensuring loyal customers continue to choose—and demand—the real deal. 57 varieties is what their known for, but sometimes, it's just 1 variation from the rest that sets you apart! ❤️ *** #Advertising #Marketing #Heinz #Ketchup #Bottle #Red #Color #Genius

Raise your glasses for National Have a Coke Day! Today isn't just about the crisp, refreshing taste of an iconic beverage—it's a celebration of Coca-Cola, a true titan of branding. As one of America's most recognizable brands, Coca-Cola has shown how consistent messaging, a distinctive logo, and a commitment to emotional marketing can create an everlasting bond with consumers worldwide. The Coca-Cola journey has been about a brand that's built on moments of happiness and unity. This strategy has not only captured hearts but has also become a blueprint for success in the business world. Today, let's appreciate the strategic genius behind the bubbles—proof that powerful branding transcends generations and borders. #NationalHaveACokeDay #BrandingExcellence #CocaColaLegacy #Branding #Marketing #BrandMarketing #DigitalMarketing

Pernod Ricard’s bold responsible drinking campaign for Gen Z, DRINK MORE WATER made an impact when it was first launched – for the right and wrong reasons – with many not understanding it or challenging the concept all together. But what makes this seemingly ‘silly’ campaign effective? And why is prevention an important topic for organisations like Pernod Ricard? We spoke to Steven Edney BEM from Expression for Growth, experts in behaviour change within corporations, and julien levilain, CEO of BUZZMAN who created the campaign to get their insights. #Advertising #GenZ #ResponsibleConsumption #Prevention

The beverage industry has undergone a dramatic shift. We've moved from the classic Pepsi vs. Coke rivalry and simple jingles to bold, disruptive marketing. Brands are now challenging norms and capturing attention with edgy campaigns. Liquid Death’s mix of irreverent humor and environmental focus has transformed bottled water into a $1.4 billion brand in just seven years. Their success underscores the power of strong branding in shaping consumer behavior. Here is the 2nd installment of the Liquid Death Advertising Analysis that I use for a case study, and I am sharing it for free. You can Refer to the link I provided in the pinned comment below.

I made this #ad using a visual metaphor to convey that drinking PepsiCo can refresh and invigorate your mind, leading to new and creative ideas. The PepsiCo can is depicted as a light bulb, symbolising inspiration and innovation. The tagline "Refresh Your Ideas" reinforces this message, suggesting that Pepsi can help you think more clearly and creatively. 💡 📈 #CreativeAdvertisement #Marketing #Pepsi #Advertisement #RefreshofIdeas

👇 The marketing secrets of Coca Cola👇 Beyond the Bottle: Coca-Cola’s genius isn’t in the syrup; it’s in the stories. Every ad, every campaign is a heartbeat, connecting people through shared moments of joy, nostalgia, and unity. Your move? Weave your product into the larger tapestry of your audience’s lives. Timeless Yet Timely: The iconic logo, the classic bottle, yet Coca-Cola dances effortlessly with the times. It's a delicate ballet of keeping the core intact while embracing change. For you, it means anchoring your brand in unwavering values, yet always tuning into the zeitgeist. Experience is Everything: Coca-Cola transforms drinkers into disciples through unforgettable experiences. From personalized labels to vending machines that connect strangers across the globe, Coke turns every interaction into a story worth telling. The takeaway? Craft experiences so unique, your audience can’t help but become your storytellers. ✨ Want to be unforgettable? Comment „Strategy“ and I give you a free marketing audit for your business. #cocacola #marketingsecrets #storytelling #branding #digitalmarketing

In the world of marketing, we often see fierce rivalries between brands. Think of the age-old battle between Coca-Cola and Pepsi. These brands engage in constant competition, launching marketing campaigns that often seem to be personal attacks on their rivals. But is this rivalry real, or is it just a carefully crafted illusion? The truth is, these brand wars are often orchestrated to benefit both companies. By creating a sense of competition, they keep consumers engaged and talking. It's a strategy that helps both brands maintain their market dominance and discourage smaller players from gaining traction. and the Duopoly continues... #onehubmedia #marketingagency The Coca-Cola Company PepsiCo

As a storyteller company, we see this as a brilliant strategy that highlights the power of storytelling in marketing. Rivalries like The Coca-Cola Company vs. PepsiCo aren't just about competition; they’re about creating narratives that captivate audiences and build emotional connections. These 'brand wars' are a reminder of how strong branding can shape consumer perception and drive loyalty, even in a shared market space.! Looking to craft a unique story for your brand? Let’s connect! #onehubmedia #marketingagency

Innovation plus fundamentals equals success. That’s one of the lessons brands can learn from Dunkin’s Hall of Fame-worthy OOH strategy.