Skilful Pursuit’s Post

The role of the CMO has evolved to that of a Chief Strategy Officer, integrating marketing and corporate strategy. Learn more about this strategic shift in the Forbes article:

The role of the CMO has evolved to that of a Chief Strategy Officer, integrating marketing and corporate strategy. Learn more about this strategic shift in the Forbes article:

The role of the CMO has evolved to that of a Chief Strategy Officer, integrating marketing and corporate strategy. Learn more about this strategic shift in the Forbes article:

Embrace the Future with Fractional CMOs In the whirlwind of digital transformation, the role of marketing leadership is evolving. Say hello to the era of the Fractional Chief Marketing Officer (CMO)—the agile, innovative solution for businesses navigating the complexities of modern marketing without the commitment to a full-time executive. At Fractional Marketers, we've delved into this shift, revealing how fractional CMOs meet the demands for digital prowess, data-driven strategies, and unparalleled flexibility. They embody the strategic vision required to steer businesses through the ever-changing digital landscape, offering a blend of expertise that’s both cost-effective and tailored to specific needs. Facing challenges like aligning visions and ensuring seamless collaboration? The fractional CMO model is designed to conquer these with agility and strategic depth, proving essential for businesses aiming to thrive amidst ongoing market shifts. Ready to lead your marketing with innovation and adaptability? Let's explore how a fractional CMO can propel your business into the future. Reach out to Fractional Marketers to begin this transformative journey. https://lnkd.in/gpqTFxda #FractionalCMO #MarketingInnovation #DigitalLeadership #FutureOfMarketing

We're certainly biased but I think the best growth is through the lens of marketing. The companies that are leaning on marketing for growth are 2X more likely to have greater than 5 percent annual growth. Still, it' a challenge. Only 10% of Fortune 250 CEOs have marketing experience. The CEO / CMO relationship needs to deal with these issues: 1. The ability to define the role of marketing within a CEO's strategy. 2. Understanding the levers of modern marketing capabilities. 3. Measure impact: Linking marketing activities to business outcomes. Our favourite passage: "I view the CMO as the chief customer advocate, because that person’s role is to go across the company to advocate, to make it easier for the customer to do business with the company." This is a great read (or listen).

The role of the CMO has evolved to that of a Chief Strategy Officer, integrating marketing and corporate strategy. Learn more about this strategic shift in the Forbes article:

I'm certainly biased but I think the best growth is through the lens of marketing. The companies that are leaning on marketing for growth are 2X more likely to have greater than 5 percent annual growth. Still, it' a challenge. Only 10% of Fortune 250 CEOs have marketing experience. The CEO / CMO relationship needs to deal with these issues: 1. The ability to define the role of marketing within a CEO's strategy. 2. Understanding the levers of modern marketing capabilities. 3. Measure impact: Linking marketing activities to business outcomes. This is my favourite passage: "I view the CMO as the chief customer advocate, because that person’s role is to go across the company to advocate, to make it easier for the customer to do business with the company." This is a great read (or listen).

🌟 Engage your Strategic Mind 🌟 🔹 Have you noticed how the role of a Chief Marketing Officer is evolving into that of a Chief Strategy Officer? Companies are embracing a fusion of marketing tactics with long-term corporate strategies, creating a dynamic landscape for business growth. 🔹 In today's fast-paced world, the intersection of marketing and strategy holds the key to unlocking new possibilities and driving sustainable success. 🔹 Let's spark a conversation – how do you see this blend shaping the future of businesses in a rapidly changing market? #MarketingStrategy #CorporateStrategy #BusinessGrowth https://lnkd.in/enRwkRvm

Another piece about the importance of creating a common understanding across the C-suite when it comes to the role of marketing as growth driver. “This is not merely a marketing issue; it’s a business issue” Well worth a couple of minutes reading not only for CMOs but also CEOs, CFOs, CCOs and CXOs 💡

 The Evolution of CMOs: From Marketing Masters to Strategic Visionaries! Dive into the dynamic world of CMOs transforming traditional roles in the digital era. Are you ready to embrace the future of marketing? Comment below with your thoughts! #CMO #MarketingTransformation https://lnkd.in/etW6RUvX