Ever noticed how many animation and motion design studios prominently feature tech projects? To me, it sends a message: this is our best work, and this is what we aspire to do more of. I can’t help but wonder: Is this it?
Don’t get me wrong — I understand that many studios are also doing incredible work focused on important topics. And just staying afloat these days is challenging enough. Yet, something about this doesn’t sit right with me. It seems like the pinnacle of achievement for a studio or individual is to work for big names like Google, Meta, Apple, or other well-known tech brands.
I’m sure most of you will agree with me in saying that our industry has the power to influence discourse and change perceptions. The question then becomes: Can and should studios be more idealistic, giving more attention to addressing the pressing challenges of our era? Or does the client, especially big tech, decide?
Curious to hear your thoughts!
Senior Product Leadership | Executive Producer | I navigate uncertainty so teams can ship impactful features
7moChristopher Magoun & Nick So, Gameplay and UI designers!