Values only matter if they’re actually *used*. When we’d started Runway, we had a nice set of values that everyone liked. But we didn’t talk about them enough, so they were quickly forgotten. So we took the things we say everyday, and turned those into our values instead: 1. Give a shit → We say this a lot. Anyone can do a job, but you have to be a certain kind of person to really give a shit about it – to care deeply and own the problem. Giving a shit can’t be forced. 2. Raise the bar → We want to push the boundaries of what's possible, not just be the best. We want to be the benchmark others aspire to, the standard *they* give a shit about. It’s important to get better and better, and to constantly move in the right direction. 3. Build trust → ‘Trust by default’ was one of our old values, but it’s passive. It doesn’t require any action. It can also encourage conflict avoidance because if you’re expected to trust someone, you’ll be less likely to disagree with them. ‘Building trust’ keeps people on their toes – it takes a lot of work, and it makes sure you give a shit and keep raising the bar. 4. Create clarity → Creating clarity helps us share the same vision, which helps us get aligned and move faster. Because our team already embodies these values, we have a feedback loop that makes them even more powerful. They keep becoming a deeper reflection of who we really are.
I love it. These are like mantras for your people to come back to in challenging moments. Do you feel like these four embody most situations?
Will be super interesting how these evolve based on behaviors as well (the build trust example was cool). It feels like young teams often internalize the idea that you have to "live" your values (and translate them imperfectly into words). The words are proxies for implicit awareness and tactic understanding. But over time the words become more and more hollow as the delta with lived experiences increases. Reflecting on how they are actually embodied feels extremely important.
I never thought I would like the LinkedIn AI comment suggestions...but I just found one I did
Customer validation is fundamental Siqi Chen. Could not agree more.
I love this approach!
Product Leader & Founder | Dog Dad
4moGreat post! I love how you turned everyday sayings into core values. Giving a shit definitely can't be forced... how do you suss that out in the talent acquisition process? Do you find that there are methods or techniques to help people "give more of a shit"? On the latter question, I personally find that helping people map their everyday actions to the bigger picture vision and objective is extremely helpful. Curious on your thoughts Siqi Chen