Simple Sellers’ Post

You may think influencer marketing is just a fleeting trend But here's the truth: 👇🏻 Influencer marketing is arguably the oldest marketing channel in existence. Would you trust a flashy 30-second ad or a genuine endorsement from a friend? The answer is clear. People have always been influenced by the recommendations of others. Influencer marketing simply amplifies this age-old principle. People today live parasocial lives with creators online. They trust online creators more than they’d trust their colleagues at work! Isn’t that a great opportunity for you to leverage? 🤔 Influencer marketing has been here for as long as commerce is being done, and it will be here long after Facebook ads dies out. Do you want your brand to thrive regardless of how ad platforms perform? 🤩 My guess is yes! 😎 Right now, the best way to do that is to start running influencer programs. DTC brands and SaaS companies are already reaping the rewards. Shouldn't Amazon & Shopify merchants be next? 😋 Let's chat if you're ready to build your Influencer program. ________ #dtcbrands #influencermarketing #shopify #ecommerce #marketing

E-commerce dominates with 27% in influencer marketing. Why it matters! Influencer marketing, which now accounts for a staggering 27% of the E-commerce sector's marketing budget and is closely followed by FMCG at 20 %, has emerged as an important player in this dynamic world of e-commerce. I've been thinking about the profound impact of influencer marketing on brands because of the latest report from Kofluence. A shift towards more authentic and relatable content is emerging as a result of an evolution from celebrity endorsement to the use of social media creators' influence. It's no longer just about showing a product, it's telling the story that makes an impression on viewers. I have seen first-hand the power of influencers to drive sales and build long-term brand loyalty in my journey with Empac Media. The Indian Creator Economy is booming, with millions of creators actively engaging audiences on platforms like Instagram and YouTube, particularly YouTube, which has become a goldmine for creator monetization. But how do we, as brands and advertisers, adapt to ensure that our influencer partnerships are not only seen but also felt? How do we measure the true impact beyond likes and shares? Let's talk about how we can make this transition to a more authentic marketing paradigm. #InfluencerMarketing #Ecommerce #BrandBuilding #EmpacMedia

Why are Ecommerce Stores Hesitant to Invest in Influencer Marketing? By 2040, about 95% of purchases are going to be facilitated through e-commerce, according to Nasdaq.com. This makes is imperative for Ecommerce stores to grab any opportunity to increase their visibility as competition increases rapidly. So, why are so many stores hesitant to dive into influencer marketing which is one of the fastest ways to get closer to your audiences. Influencer marketing seems like a no-brainer, right? Influencers can boost visibility and even make products go viral. But why many ecommerce stores are still on the fence. Reason number one: Cost. Collaborating with top-tier influencers can be incredibly expensive. For small to medium-sized businesses, the investment might not always guarantee a return. Reason number two: Authenticity and brand fit. Not every influencer aligns with a brand’s values or image. If the partnership feels forced or inauthentic, it can backfire. Finding the right influencer is like dating. You need someone who truly loves your product and can convey that passion to their followers. Otherwise, it feels like just another ad. Reason number three: Measuring ROI. Tracking the effectiveness of influencer campaigns can be tricky. Did sales spike because of the influencer, or was it due to other factors? While tools and metrics are improving, it’s still challenging to directly attribute sales to a specific influencer campaign. This uncertainty makes some businesses wary. Ecommerce stores have multiple marketing options. Many prefer to invest in strategies with more predictable outcomes. It’s about balancing risk and reward. Influencer marketing has great potential, but it also comes with uncertainties that businesses must carefully consider. So, while influencers can make a product shine and even go viral, the decision to invest in them isn’t always straightforward. It’s a complex puzzle that each e-commerce store must solve for themselves. What are your thoughts on influencer marketing? Watch Now : https://bit.ly/3XtIxmq #seigellconsultants #digitalmarketing #ecommercebusiness #contentcreator #socialmediamarketing

Influencer and affiliate marketing are transforming Southeast Asia’s e-commerce landscape, especially through platforms like TikTok Shop. This year alone, influencer marketing could drive up to $31B in sales, with direct and indirect benefits like brand awareness and customer loyalty. With tracking and performance tools advancing, brands now have a clear pathway to leverage these opportunities. Is your brand ready to tap into this growth?

Influencer Marketing Market to Reach $199.6 Billion by 2032, Driven by Growing Demand for eCommerce Brand Engagement The influencer marketing market is expected to grow at a CAGR of 14.5% from 2022 to 2032, driven by the increasing demand for eCommerce brand engagement. Influencer marketing is becoming a crucial strategy for businesses to reach their target audience and drive sales. By 2032, the influencer marketing market is expected to reach $199.6 billion, making it a significant player in the eCommerce industry. Are you looking to boost your eCommerce brand's engagement and ROI through influencer marketing? Website: <https://lnkd.in/gs9XuDnX> Email ID: [email protected] Mobile: +1 (914) 977 5459 #MUB #PCIS #PurpleCowServices #PurpleCow #InfluencerMarketing #eCommerce #DigitalMarketing #MarketingStrategy #BrandEngagement #ROI #Growth #BusinessGrowth #MarketingTrends #InfluencerMarketingTrends

Influencer Marketing Market to Reach $199.6 Billion by 2032, Driven by Growing Demand for eCommerce Brand Engagement The influencer marketing market is expected to grow at a CAGR of 14.5% from 2022 to 2032, driven by the increasing demand for eCommerce brand engagement. Influencer marketing is becoming a crucial strategy for businesses to reach their target audience and drive sales. By 2032, the influencer marketing market is expected to reach $199.6 billion, making it a significant player in the eCommerce industry. Are you looking to boost your eCommerce brand's engagement and ROI through influencer marketing? Website: <https://lnkd.in/gdiSK2xM> Email ID: [email protected] Mobile: +1 (914) 977 5459 #MUB #PCIS #PurpleCowServices #PurpleCow #InfluencerMarketing #eCommerce #DigitalMarketing #MarketingStrategy #BrandEngagement #ROI #Growth #BusinessGrowth #MarketingTrends #InfluencerMarketingTrends

Recently, I talked about a key strategy for eCommerce leaders in Southeast Asia – rethinking their online channel mix. One of the biggest opportunities? Leveraging influencers and affiliate marketing through fast-growing channels like TikTok Shop. But the burning question is: Is influencer marketing really a sales driver for e-commerce for e-commerce in Southeast Asia? The short answer is: ✅ 𝒀𝒆𝒔 Let’s break it down. Influencer marketing is set to directly contribute ~$15B in Net Merchandise Value (NMV) to Southeast Asia’s e-commerce market this year, which is already an impressive figure. But, when you factor in the indirect impact—things like brand awareness, influencing customer decisions, and building loyalty—the total sales influenced by influencer marketing could soar to $25-31B. Looking ahead to 2029, this influence is only set to grow. Here’s why: ➡️ Platforms like TikTok Shop will make tracking conversions a breeze. ➡️ More influencers are jumping on commission-based partnerships. ➡️ Performance tracking features on influencer platforms are getting better and better. With $5B being spent on influencer marketing this year, the real question is: Is your brand getting its piece of the pie? 🥧 What do you think about influencer marketing’s role in e-commerce? I’d love to hear your thoughts—drop a comment below! #EcommerceGrowth #SoutheastAsiaEcommerce #InfluencerMarketing #EcommerceStrategy #RetailTrends

📈 One thing we've noticed in the past year is the number of unexpected industries we've had interest from - gone are the days when influencer marketing was the reserve of beauty and fashion brands 📈 This is further evidence that Influencer Marketing is maturing and is now a critical part of any modern marketing strategy *across any industry*. Recent stats for influencer marketing show that it not only beats other channels, but the gap between them is increasing: ➡ Businesses Make $6.50 for Every $1 Spent on Influencer Marketing, on Average ➡ Influencer Marketing Achieved 11x the ROI Than Banner Ads ➡ 79% of people say User-Generated Content impacts their buying decisions. The list goes on and on… 2024 is shaping up to be the year of the creator 💯 We're soon to release our new platform built from the ground up to handle this growth. Get in touch if you'd like free early access.

9 years ago, when I started Influencer Marketing, I knew its potential. I had the conviction that this would revolutionise the digital marketing space completely. But, the brands were scared of doing this. Now, Brands are doing Influencer Marketing, But in an outdated manner. But Why? Because the strategies that brands and agencies are using currently are the same ones that we used to have in the early stages of influencer marketing. We at PyroMedia are 100% bullish about New-Age Influencer Marketing, which is Data-Centric and Creative. This will help the brands get ROI from their campaigns. Sadly, only a few partners know about this strategy; hence, brands can't capitalize on this. At PyroMedia, we have developed something interesting that has changed influencer marketing standards. If you want to learn more about this then you can DM me or email at [email protected] Care about your brand; save yourself from random Influencer Campaigns with 0 ROI. #InfluencerMarketing #NoBSonlyROI #NewAgeInfluencerMarketing #ContentMarketing

From humble beginnings to a multi-billion dollar industry, influencer marketing has become a cornerstone of modern marketing strategies. But with the landscape constantly evolving, brands need to adapt to stay ahead of the curve. Influencer marketing has exploded, becoming a $22.3 billion industry. But with this growth comes shifting trends and expectations. What should brands focus on to stay ahead of the curve? ↪️ Micro-influencers on the rise: Consumers trust smaller, niche creators with higher engagement rates. Brands are shifting focus to these authentic voices. ↪️ Evolving platforms: New platforms like TikTok and Twitch are attracting dedicated audiences. Brands need to adapt their strategies to these unique ecosystems. ↪️Transparency matters. Ensure clear disclosure of sponsored content. Building trust with your audience is crucial for long-term success. The future of influencer marketing is bright, but it requires brands to be adaptable, data-driven, and focused on building genuine connections. By adoption of these trends, brands can unlock the true potential of influencer marketing and forge lasting relationships with their target audience. P.S. Ready to discuss how influencer marketing can benefit your brand? Let's connect! #influencermarketing #digitalmarketing #socialmediamarketing #googleads #instaads