Simple Sellers’ Post

Skip, block, or pay up – viewers go to great lengths to avoid advertisements. Disney recently announced 𝐀𝐝𝐯𝐞𝐫𝐠𝐚𝐦𝐞𝐬 on Hulu and ESPN, featuring formats like branded quiz shows and beat-the-clock quizzes. These interactive ads are designed for play with remote control, creating a seamless experience for connected TV audiences. Advergames are a nascent category, with early experiments from Spotify, Uber, and Lego. Games are inherently engaging. Netflix, YouTube, and LinkedIn are now promoting gaming to keep users active and engaged on their platforms for longer. Disney's recently launched Advergames are an interesting experiment in making advertising enjoyable. Will this playful format go mainstream? I think it's got a good shot. #marketing #advertising #digital

Disney drops a new connected TV ad format, and it's interesting. Here's why: - The gaming ad type is engaging and can hold the attention of the audience much longer than other formats - Being it's Disney, this is really on-brand because it's fun, with the format testing on Hulu and ESPN - Disney can pull deeper insights and data from these ad formats

Disney is changing the game with the introduction of "advergaming", a connected TV (CTV) format that integrates gaming and shopping features to prevent audiences from tuning out during ad breaks. With advergaming, viewers are enticed to interact by luring them with commercials that double as games. Would you give advergaming a try? https://lnkd.in/gBWFSNkT

👀 “You have this interesting dynamic where you’re actually able to reach two types of audiences." Hasbro’s Chief Marketing Officer Jason Bunge on the shift to streaming and its effect on advertising strategies. Read more in Marketing Brew! ☕ #Marketing #Advertising #Toys #Games #Entertainment #KidsTV #ThoughtLeadership

🎙 What if you listened to what streamers say and reacted to it with your brand? We do it on inStreamly, on hundreds of gaming streams at once. 🎮 Read more about how our voice recognition works in campaigns 👇. 👀 One of my favourite technologies for displaying contextual content via inStreamly is Streamer Voice Recognition 🎙 1. Our system monitors what streamers say 24/7 2. It detects words from specific groups (e.g., related to pizza or weather) 3. When it identifies an ideal brand-related moment, it displays a dynamic animation and an interactive chat message 4. The streamer's sponsor reaches viewers in the right context, which is crucial for promotion on live streams 5. Each such moment has detailed statistics, data analysis, and a video clip of the interaction Through our creative approach and understanding of how streamers interact with viewers, we guarantee brands perfect moments to communicate with gamers. The era of intrusive ads blocked by AdBlock is over, and I hope it doesn't return. 🛑 We've already done this for several top clients like PepsiCo, Monte and Netflix, both directly and through our local sales partners in over 12 countries... but we still have numerous creative concepts waiting for the right brand. Want to be a part of the conversation? Let's make them scream your brand. DM if you'd like to learn more and do cool stuff together ✨ #gaming #marketing #twitch #livestreaming #contextual #influencermarketing

🌟Outplay Entertainment x Kaizen Ad 🌟 👥 Meet Outplay Entertainment:  Outplay Entertainment is known for their portfolio of quality, fun and accessible mobile games that players across the world enjoy every day. In partnership with Studio Ramsay and the culinary genius himself, Outplay Entertainment developed Gordon Ramsay: Chef Blast! 💡 How Kaizen Ad Helped: Kaizen Ad defined, conceptualized, and cooked up new motivation-led video ads for Gordon Ramsay: Chef Blast! This wasn't just about cooking; the video ads were meant to drive creative analysis, and uncover key learnings about audience preferences and specific best performing video elements. 📈 The Remarkable Result: The outcome was a sizzling success! The motivation-led ads sparked engagement, uncovering key learnings that brought Gordon Ramsay: Chef Blast! to the forefront 🍽️🚀 Learn more about Kaizen Ad: https://www.kaizen-ad.com/

The future of advertising and gamification is here ⚡. Disney just leveled up their ad game on Hulu and ESPN with playable 'advergames.' These interactive ads, developed in partnership with BrightLine, will transform streaming ad breaks into engaging experiences. Why It Matters: 🎯 Interactive Engagement: Viewers will be able to interact with ads, making the experience more engaging and memorable. 💡 Brand Integration: These games seamlessly incorporate branding, offering a fresh way for advertisers to connect with audiences. 🔎 Viewer Insights: Games like Quiz Show provide crucial data on viewer engagement. 💰 Revenue Boost: These innovative ad formats could attract more advertisers and viewers to ad-supported tiers. Disney's move highlights a key trend: The future of ads is play, not just display! At CRAFTSMAN+, we specialize in creating engaging playables that help brands connect with their audiences in new and exciting ways. Stay tuned for more creative highlights next week! 🚀 #AdTech #PlayableAds #FutureOfAdvertising https://hubs.li/Q02DDTB20

This is the correct analogy IMO RE: Fortnite / UEFN.

I have a theory about the nature of story in these open-world experiences. It has to do with an idea I call the "locus of story." For me, the locus of story can exist externally or internally. External stories are ones that we know best. Narratives are external stories. Even a story that is told in first person, to me, is still external because the control of the events is still handled by a writer or storyteller. The times that locus of story becomes internal are when I am in control of my actions and I have the highest level of agency possible in the experience. The story of the life I am living right now is an internal story. This internal locus is sometimes a fleeting thing because as I learn the limits of the virtual space I am in, the locus of the story changes from internal back to external and the engagement of a willing suspension of disbelief. With ever increasing agency in open-world games, we are approaching a locus of story that is truly internal. It's an exciting time to be someone who crafts experiences and worlds for those who want to explore with an agency that approaches the experince of living. I think this is also why there tends to be jokes about "real-reality." As we approach a truly open-world experience, we brush against true agency in these spaces. It's an exciting time.