Simon Schnieders’ Post

Google shocked the SEO community by announcing this outrageous partnership with Reddit. They will have access to Reddit’s Data API for AI training purposes in exchange for $60M/year. Reddit also reveals plans for an IPO with shares to be listed on the NYSE under the ticker symbol RDDT, alongside announcing its first profit in two years. Reddit, preparing for a public offering in March, has seen significant organic growth, with an estimated 11.4 million daily Google search clicks from 70 million daily users, making it the 8th most visible domain in Google Search in the US. This growth reflects not only Reddit's expansive user engagement but also highlights its potential for further organic search visibility and competitiveness in various topic areas against other major platforms. https://lnkd.in/dDBfTPHw #reddit #google #seocommunity #partnership #data #api #aitraining #ipo #nyse

In the world of digital marketing and social media, a new alliance forms, reshaping the landscape. Google and Reddit, in a bold move, have joined forces. Here's why it matters: 1️⃣ Google secures exclusive rights to Reddit's vast data treasure for $60 million a year, enhancing its Search and AI projects. A strategic pivot, not just for dominance but for relevance. 2️⃣ This partnership is a nod to the evolving way we seek information. Google acknowledges our hunt for authentic human insights on Reddit, from product recommendations to travel advice. 3️⃣ With Reddit's Data API, Google gains real-time access to structured, unique content. This integration promises fresher, more relevant search results, leveraging the genuine, upvoted experiences of Reddit's community. 4️⃣ Reddit benefits too, gaining visibility across Google's platforms. This visibility is crucial for Reddit's forums, spanning over 100,000 niche topics, marking a significant shift from its once chaotic reputation. 5️⃣ The deal, while financially modest in the grand scheme, signifies a strategic boost for both. For Reddit, it's a step towards maximizing its business potential ahead of its anticipated IPO. In the digital age, where authenticity in online content is gold, Reddit's role in consumer decision-making grows ever more crucial. This partnership not only underscores the value of real, human conversation in the vast sea of information but also marks Reddit as a pivotal player in the digital realm. As we navigate this ever-changing landscape, let's not forget the power of genuine human connection. In a world dominated by algorithms and AI, the human element remains our most valuable asset. #digitalmarketing #socialmedia #reddit #google #partnership

So Reddit thinks it’s the wise wizard of the internet now, blocking all search engines except for Google 🚫. Who knew they held such power? It's like they pulled a "you can't sit with us" move in the digital cafeteria! This change is bound to shake things up in the industry. By effectively putting a leash on how search engines can access its content, Reddit is prioritizing its value by limiting where and how it's seen. It’s a strategic play to protect its data—especially with AI training becoming a hot topic. Now, search engines like Bing and DuckDuckGo are left scrambling, while Google gets the golden ticket at a cool $60 million deal. But here’s the kicker: this could drastically reduce exposure for Reddit's communities. Smaller platforms could struggle to showcase fresh Reddit content, impacting user engagement and the broader ecosystem of information sharing. Will we see a surge in users flocking to Google for their daily Reddit fix? Or is this just Reddit saying, "Thanks, but no thanks," to anyone who isn’t part of the elite club? In my opinion, while this initiative may raise short-term profits for Reddit, it’s a double-edged sword. Isolation can lead to stagnation. Limiting visibility on a global scale might frustrate users, pushing them to alternative forums and platforms. As startups and innovators, we should take note of this transition. Value your data, protect it fiercely, but don’t forget to stay open to the community that helped you grow. What do you think? Will this "exclusive" approach pay off in the long run? 🤔

Many of us will be familiar with Reddit. Even more of us should be familiar with Google.🌐 You might have noticed Reddit posts are increasingly present on Google search results. Search for practically anything with "Reddit" tagged onto the end - You'll see it's a goldmine of user-generated data. And Reddit knows the value of its data. It closed its API last year (too much chagrin) in a shrewd move as it was gearing up for an IPO. Then, with rumours and leaks abounding, a few days ago Google announced an expanded partnership with Reddit (https://lnkd.in/daFwHCEZ). It was light on details, but is rumoured to be worth $60 million/year (https://lnkd.in/efgnyCg9). Google will now have access to Reddit's Data API to train its AI models and use Reddit's content more widely across its platforms. 𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘁𝗵𝗮𝘁 𝗺𝗲𝗮𝗻 𝗳𝗼𝗿 𝘂𝘀?🤔 There are plenty of possibilities, especially after Reddit's IPO. • With Google's Gemini AI now having real-time access to a vast amount of user-generated information from Reddit, if it hasn't caught up to the likes of OpenAI’s ChatGPT, it will have soon. • We'll almost certainly start to see Gemini AI deliver its interpretation of Reddit content and answers in rich search results. • And it's likely that Reddit content or influence will become more visible in Google's products and services (Gemini AI is being integrated into Gmail, Docs, and other Google services). Does this mean we should all start developing content for Reddit? How might Reddit’s service and promotional options change with shareholders to keep them satisfied? What does it all mean for organic web traffic? Time will tell.⏰ #google #reddit #scicomms

Ever wondered why Reddit is appearing more frequently at the top of Google search results recently? Well, Reddit has inked a content licensing deal with Google that allows the latter to utilize Reddit's vast repository of discussions and user-generated content to train its AI models. The question is, did Reddit get favorable search engine rankings because or partially due to this deal? Or is it because of something else? We may never know the answer. But what we do know is that the number of Reddit pages that are indexed by Google jumped from 22M to 41.1M URLs after this deal. Click here to read the official announcement from Google: https://lnkd.in/daFwHCEZ

This year, Reddit, Inc. reported its first-ever profitable quarter after nearly 20 years, boasting a remarkable 44% revenue increase. Key factors behind the success include a surge in advertising, expansion into data licensing, and strategic international growth. Reddit’s unique approach to advertising allows small and mid-sized businesses to connect directly with niche communities that align closely with their brand identities, fostering a highly engaged audience. Beyond advertising, Reddit has unlocked new revenue streams through strategic data licensing partnerships with tech giants like OpenAI and Google. These deals position the social platform as a critical player in the data economy, supplying valuable community-driven insights that are in high demand for AI training and analytics. By partnering with tech industry leaders, Reddit has solidified its revenue base and broadened its role in the tech landscape. International expansion has also been pivotal to Reddit's growth strategy. By investing in global markets, Reddit has attracted new users and advertisers, enhancing its global footprint and positioning itself as a competitive player on the world stage. The expansion has allowed Reddit to strengthen its appeal to advertisers looking for targeted, regional engagement. Reddit’s recent milestone highlights how its focus on monetizing authentic community engagement and broadening its product offerings is paying off. With competition rising across social media platforms, Reddit seems to be securing its space for sustained growth. 🌱 https://lnkd.in/ed5e3792

An interesting note in the Reddit coverage re: "logged in" vs "logged out" users. Wall Street is concerned that Reddit isn't converting "enough" of these users to sign up. Apparently, logged in users are more valuable. But is this a silly distinction? Do we care that Google has "logged in" or logged out users? Treating Reddit as just another social media platform (like Facebook, Threads, etc...) is a mistake. It's closer to Google in this regard, one of the few digital platforms that does not require membership to use. And in this sense, Reddit's content exists "on platform" but is open web. Google is "merely" an indexer of other platforms (websites) content (AI overviews notwithstanding). Something to think about.

Reddit's Big Bet: $60M Deal with Google for AI & Revenue Google has finalized a $60 million deal with Reddit, allowing the search giant to use content from the online platform to train its AI models and enhance services, including Google Search. The partnership, recently announced, also provides Reddit with access to Google's AI models to improve its internal search functionalities. This collaboration is regarded as Reddit's strategy to boost revenue ahead of its impending stock market debut, as it faces tough competition for advertising revenue from platforms like TikTok and Meta's Facebook. The partnership aligns with Reddit's commitment to an open internet and aims to streamline content discovery for users while upholding existing API usage terms. Concerns have been raised about the utilization of negative content from Reddit for AI model training, particularly since a ban on hate speech was introduced 15 years after the site's inception. This has sparked discussions on the need for safeguards and standards within AI licensing agreements to prevent the spread of harmful content. https://lnkd.in/g6d6XuXG #GoogleRedditDeal #AIModelTraining #ContentSafetyDiscussion

🚀 Breaking News: Reddit Strikes Game-Changing Deal with Google! 🚀 In a groundbreaking move, Reddit has inked a lucrative agreement with tech titan Google, unlocking new horizons for both platforms. Under the deal, Google gains access to Reddit's treasure trove of user-generated content, propelling its AI models to new heights and supercharging services like Google Search. Valued at a staggering $60 million, this collaboration is a game-changer, with Reddit also gaining access to Google's cutting-edge AI models to revolutionize its internal site search and enhance user experience. The San Francisco-based company's ambitions soar even higher as it announces plans for an IPO, aiming to list shares on the New York Stock Exchange under the ticker symbol RDDT. This partnership marks a pivotal moment for Reddit, a platform known for its vibrant community-driven discussions. Amidst recent tensions with moderators, Reddit's strategic alliance with Google opens doors to unparalleled growth and innovation. While Reddit remains steadfast in its commitment to user privacy and transparency, Google applauds Reddit's platform as a goldmine of authentic human interactions. Together, they aim to make Reddit's wealth of knowledge more accessible to users worldwide, revolutionizing the way we access information. As the digital landscape evolves, Reddit and Google's collaboration signals a seismic shift in the tech industry, ushering in a new era of innovation and user empowerment. Stay tuned for the exciting developments ahead! 🌟 Read the full article here: https://lnkd.in/dsZdBU6F Also, visit https://lnkd.in/di_-8iFJ for more.. #Reddit #Google #TechPartnership #Innovation #IPO 📈