Simon Kriener’s Post

I really enjoyed talking to Allison Schiff at AdExchanger for this interview that was just published! 🙏 I shared the latest results from New York Times Advertising's Gen-AI targeting capability, BrandMatch (>30% boost to CTR 🚀 ), and how we are "reshaping the economy of advertising": not simply delivering great ad metrics, but helping each brand connect with the most valuable impressions through our investment in first-party data and a combination of innovative targeting solutions. https://lnkd.in/egdyYiPs

🚀 Breaking News in Digital Advertising: Reddit Introduces AI-Powered Keyword Targeting Reddit is shaking up the digital advertising landscape with new AI-driven features aimed at improving ad relevance and performance. Here's what you need to know: 🔑 Key Features: 1. Keyword Targeting: Places ads within specific conversations 2. Dynamic Audience Expansion: AI-driven system to broaden reach while maintaining relevance 3. Multi-placement optimization: Uses machine learning to maximize efficiency 4. AI Keyword Suggestions: Recommends relevant keywords based on Reddit's conversation analysis 5. Unified targeting flow: Combines multiple targeting options within a single ad group 📊 Impressive Results (according to Reddit's internal data): • 30% higher conversion volumes with Keyword Targeting • 30% reduction in Cost Per Action using Dynamic Audience Expansion 💡 Why This Matters: • Improved targeting precision • Better conversion rates • Cost efficiencies • Simplified campaign management 🎯 How It Works: 1. Select keywords related to your product or service 2. Ads are placed in relevant conversations and feeds 3. AI expands the audience and optimizes placement 4. Use AI-suggested keywords to refine targeting Reddit's goal? Helping advertisers reach "the right audience, in the right context, at the right time." What are your thoughts on this development? Could this change your approach to social media advertising? #DigitalMarketing #AIAdvertising #RedditAds #SocialMediaStrategy Are you excited about the potential of AI in advertising? Let's discuss in the comments! https://lnkd.in/eKYCS3qz

Today's BuzzBelow post talks about how AI is helping to optimize ad campaigns. AI is transforming digital advertising. Platforms like Trade Desk, Criteo, and Facebook Ads use AI algorithms for precise targeting, bidding optimization, and personalized ad experiences. With AI, advertisers navigate complexities, predict behavior, and optimize campaigns for maximum impact, leading to efficiency and effectiveness in digital advertising. Read the post here: https://lnkd.in/g9BaYPX5 #AIinAdvertising #DigitalMarketing

Maximizing Google Ads conversions while keeping costs in check is a big challenge for Advertisers but using full potential of AI powered Google ads campaign can be a changer in 2024. Here’s how AI powered campaigns can optimize your ad strategy for better results: Ad Customizers: Tailor your ads dynamically to improve relevance and potentially boost your Quality Score by up to 3%. Smart Bidding Strategies: Implement Target CPA, Target ROAS, Maximize Conversions, and Maximize Conversion Value to automate your bidding process for optimal results. Machine Learning Algorithms: Google’s AI analyzes vast amounts of data, adjusting bids in real-time to ensure your ads reach the right audience at the right time. Data-Driven Attribution: Understand which ads contribute most to conversions and optimize based on this data. Audience Targeting: Use In-Market Audiences, Custom Audiences, and Remarketing to target the most relevant customers. Automated Rules: Set rules to control your budget and bids, ensuring you invest in high-performing keywords while reducing spend on underperformers. Conversion Tracking: Accurate tracking, including offline conversions, provides the data needed for effective bid optimization. Budget Allocation: Use AI-powered tools to distribute your budget across campaigns and keywords for maximum ROI. Regular Performance Reviews: Continuously analyze and adjust strategies based on performance data. . . . #GoogleAds #AIads #DigitalMarketing #SmartBidding #AudienceTargeting #ConversionTracking #AdOptimization

🚀 here are some insights from Jack Neff’s latest article in Ad Age: “Inside Advertising’s Identity-Based Targeting Crisis—How Marketers and Ad Tech Are Responding” 📈. As identity-based targeting faces challenges, many leaders are turning to context-driven solutions with AI-powered tools that are redefining digital advertising. Key voices from the industry weigh in on these trends and provide valuable examples of innovation: Vinny Rinaldi, VP of Media and Marketing Technology at Hershey Co. Kyle Shank, Director of Media Analytics and Technology at Hershey Co. Eric Schwartz, Chief Marketing Officer at Clorox Co. Gary Osifchin, Chief Marketing Officer and General Manager at Reckitt U.S. Hygiene Caine Junginger, Marketing Lead at Boost Mobile Phil Schraeder, CEO of GumGum Matthew Kramer, Head of Brand Investment at Monks Freddie Liversidge, VP of Global Media at HP Ashwin Navin, CEO of Samba TV Aden Zaman, Chief Commercial Officer at Samba TV Marla Newman, Exec VP of Sales at Raptive Andrew Shue, Co-founder of Raptive 📌 As data privacy laws evolve, companies are exploring other ways of targeting by blending identity and context, enabling precise contextual placements, and AI-powered emotional targeting to new heights. This is a must-read for anyone navigating the future of “MadTech” and digital marketing! #AdTech #MarketingInnovation #ContextualTargeting #AI #DataPrivacy #FutureOfAdvertising

Transform Your Media Buying with AI-Driven Insights! 🤖 Read our latest blog and discover how Creative Clicks leverages AI to revolutionize targeting, real-time optimization, and cost-efficiency, driving remarkable results. Learn actionable strategies to seamlessly integrate AI into your campaigns and stay ahead in the competitive marketing landscape 🌟 ➡️ Check out the full blog post here: https://loom.ly/8CF_r4Y #CreativeClicks #PerformanceMarketing #latestblog #mediabuying

To optimize Facebook ads in 2024: 1. **Leverage AI:** Use Meta's Advantage+ and automated targeting for better ad performance. 2. **Focus on Video Content:** Prioritize short-form videos like Reels to grab attention quickly. 3. **Utilize Dynamic Creative Ads:** Personalize ads with dynamic variations for different audiences. 4. **Use Conversion API (CAPI):** Track data accurately despite privacy changes. 5. **Test and Iterate Creatives:** Regularly A/B test and refresh creatives to avoid ad fatigue. 6. **Advanced Retargeting:** Retarget based on user engagement for higher conversions. 7. **Mobile Optimization:** Ensure mobile-first ads use Instant Experiences for engagement. 8. **Invest in Social Commerce:** Promote products with Facebook Shop and shoppable ads. #FacebookAds #MetaMarketing #SocialMediaAdvertising #DigitalMarketing #PaidSocial #ConversionOptimization #AdTargeting #AIAdvertising #RetargetingAds #PerformanceMarketing #FacebookReels #ShopAds #DynamicAds #SocialCommerce

🚀 Navigating the Future: Latest Trends & Updates in Google Ads 🌟 Just when you think you've got Google Ads figured out, the digital landscape shifts! But don't worry, we're here to guide you through the latest trends and updates that are shaping the world of online advertising. 🧭✨ AI and Machine Learning: Google is constantly improving its AI to offer smarter bidding strategies and better audience targeting. The future is here, and it's automated! Video Ads Are King: With the rise of platforms like YouTube and TikTok, video ads are becoming more crucial than ever. Time to get those cameras rolling! 🎥 Voice Search Optimization: As more people use voice-activated devices, optimizing for voice search in your ads is becoming a game-changer. Speak up; your audience is listening! 🗣️ Focus on Privacy: With Google phasing out third-party cookies, finding new ways to reach your audience while respecting their privacy is key. Transparency for the win! 🔒 Visual Shopping Experiences: Shopping ads are getting more visual and interactive, making it easier for users to make purchases right from their search results. A picture is worth a thousand clicks! 🛍️ Staying ahead in Google Ads means adapting to these changes and embracing new strategies. Whether you're a seasoned pro or just starting, there's always something new to learn. 🌱 Ready to dive deeper into these trends? Head over to our latest blog post for a detailed breakdown and tips on how to leverage these updates for your campaigns - https://lnkd.in/dRwPCzhk. #DMBE #DigitalMarketing #DigitalMarketingByErum #GoolgeAds

Curious about how to thrive in a cookieless world? Check out our CPO Olga Zharuk latest blog post on the Prebid.org Community blog! Explore how identity solutions, Seller Defined Audiences, and first-party data reshape ad targeting and measurement, paving the way for innovative contextual strategies that enhance campaign effectiveness. Read the full article here: https://lnkd.in/dMmTg-8P Don't miss the chance to meet Olga this week at DMEXCO - Digital Marketing Expo & Conference. Bring all your questions about our latest innovations and get insights directly from the source! #TeqBlaze #DMEXCO #AdTech #CookielessFuture #DigitalAdvertising #Prebid #IdentitySolutions

Are you ready to supercharge your advertising strategy with AI? In today's fast-paced digital landscape, leveraging AI can significantly improve your ad targeting and enhance your return on investment. Did you know that businesses utilizing AI-driven tools have seen ad performance improvements of up to 30%? It's time to tap into this potential for your campaigns. 👉 Understand customer behavior: Utilize AI analytics to gain deeper insights into your audience's preferences and habits. This information can tailor your messaging, leading to increased engagement and conversions. 👉 Maximize your ad spend with Google Ads AI: Implement Google's Smart Bidding feature. This tool automatically adjusts bids based on real-time data about your target audience, optimizing your ad placements for the best possible return on investment. 👉 A/B test with predictive analytics: Use platforms like AdRoll that incorporate AI to predict which ad variations will perform best before you launch them. This can save you time and budget while ensuring your campaign resonates with your audience. Want to learn more about how AI can transform your advertising? Comment below or send me a message, and let’s explore the cutting-edge tools that can take your marketing efforts to the next level! #AIPower #AdOptimization #MarketingStrategy #DigitalMarketing #ROI #SmartBidding #AdTech #AIinMarketing When I first adopted AI-driven tools for my advertising campaigns, the results were astonishing. It transformed how I approached strategy and execution, and I'm excited to help others experience the same success!