Simon Bollon’s Post

According to research from VAB, two thirds of marketers prioritize cost over brand safety. Why? With budgets tight, challenges for marketers everywhere, and intense competition in most markets, why wouldn't you prioritize thoughtful spend that actually reaches real people in real places, via a fraud-free channel (linear TV), to drive ROI? Explain it to me like I'm five please. More info:https://hubs.ly/Q02X2cXq0

According to research from VAB, two thirds of marketers prioritize cost over brand safety. Why? With budgets tight, challenges for marketers everywhere, and intense competition in most markets, why wouldn't you prioritize thoughtful spend that actually reaches real people in real places, via a fraud-free channel (linear TV), to drive ROI? Explain it to us like we're five please. More info:https://hubs.ly/Q02X2mfl0

New Episode 🔔 | Better Advertising with btr media Join Justin Nuckols and Nick Amos as they break down the latest features on Amazon like Boosted Posts and Vertical Videos, offering practical tips to boost your brand. Also, listen to our insights on how the team at BTR embraces learning and innovation together. Whether you're refining your advertising approach or staying updated on Amazon, this episode is for you. Tune in here 🎧: https://lnkd.in/dXx5MnB4

Nine's own premium cross-platform traffic brand, #NTN, delivers news at scale, not pre-recorded, with the voices you know and information you can trust. More: https://lnkd.in/gKnATNHz From our market-leading #audio products keeping 14 million Aussies moving, to our #television breakfast program TODAY reaching 2.2 million viewers each week, we talk #traffic, at a national level. By leveraging the power of NTN, brands can tell their story with high reach and frequency. It's simple to buy, conveniently flexible, completely customisable and entirely effective. Talk to your Nine representative today to find out more. Ashley Earnshaw Sophie Cook Megan Bonner Source: Roy Morgan Research; total Nine Reach (Nine Radio + Nine Network + Masheads Combined) AP18+ for the 12 months ending March 2023. TVMAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], National, Metro 5 Cities, Regional (Incl WA + RoA), Sydney, Melbourne, Brisbane, Adelaide, Perth, Queensland, Northern NSW, Southern NSW, Victoria, Tasmania, Regional WA, Nine Content, 12/02/2023 - 01/04/2023, 16/04/2023 - 02/12/2023, Cumulative Reach, Today, Weekend Today, Today Season 2023, Total People, Total TV, Consolidated 7.

👩🏫 Want to find out what are 5 Steps to Game-Changing Success With Retail Media? Download our latest white paper unveiling the most essential strategies to excel in your Retail Media business. It's a must-read! #retailmedia #digitaladvertising #adtech #programmatic

There’s a sea change happening in the advertising industry. 🌊 One of the biggest opportunities – and challenges – comes with the growth in retail and commerce media. By 2028, we believe spending in this area will be bigger than in global television and streaming advertising combined.   As my colleague Marc Brodherson explains in Re:Think, CEOs and CMOs will need to align in meeting this moment, focusing on new talent with new skills, and encouraging experimentation.  Thanks, Marc, for a great summary – do take a read.  #RetailMedia #Advertising #Marketing #Growth 

The channels that media planners have been working with for decades—TV, out-of-home, cinema, radio—are increasingly being traded on digital rails. What does this mean for the craft of planning and buying? This shift is reshaping how advertisers operate, and that raises a few questions: ❓ Are we ensuring the deep expertise and understanding of these channels is carried forward into this new way of working? ❓ How do they maintain control over buying decisions while navigating systems designed for automation? ❓ Are these changes delivering genuine value, or are they creating new risks in transparency, creativity, and accountability? Some see this as a chance to streamline, while others are raising concerns about the loss of craft, insight, and strategy that comes from moving too quickly into automated systems. ⚖️ How are brands and agencies striking their balance? What’s working, and what’s proving harder than expected?

Our recent whitepaper delves into the impact of trust on TV advertising, from global research leader, Kantar. Discover how trust influences consumer behaviour, shapes value perception, and drives brand equity:

This morning, Radiocentre hosted an insightful webinar, 'Radio: The Performance Multiplier', delving into the influential role of radio and unveiling its capacity to break through the 'performance plateau' in advertising 💡 Here are some insights into how radio can boost your brand and increase future demand... For more information on how radio advertising can amplify your brand, get in touch with me today .

Check out the full list (and results!) of 313 brands that advertised on TV for the first time, spending $1.4 Billion in NEW national TV ad spend in 2023. Learn more about why these first time advertisers are turning to TV to grow their brand.