Silvia Cerolini’s Post

The Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 Opening Ceremony is just days away and passion is heating up 🔥.   How do we know? Check out the spike in excitement with Canadians heading into the first half of 2024: 👉 https://lnkd.in/gvDE8mNc   Here are a few additional SponsorPulse™ podium achieving consumer insights around the universal passion for the Summer Olympics:   🥇 How far reaching is the property? The Summer Olympics is a top-3 sport property for engagement, with 12MM+ Canadians (49%) following the event annually: 👉 https://lnkd.in/gWCntnpx   🥇Who is most excited? From a demographic perspective, and among Summer Olympic fans, the most excited Canadians are older (40 years +), female and households with kids. That said, and as alluded to above, excitement relative to other sports properties is strong across all segments: 👉 https://lnkd.in/gsnVU_nD   🥇What impact can an Olympic sponsorship have for your brand? For starters, and among respective fans, 1.8MM+ Canadians feel more favourable toward Summer Olympic sponsors (top-3 of all sports properties). Impact is accelerated among users of Olympic sponsoring brands: 👉 https://lnkd.in/gR5U682Y      🚨🚨 Want to uncover your Paris 2024 Olympics sponsorship performance? SponsorPulse™ is weeks away from launching our Paris 2024 Olympics Sponsorship Impact Report where you’ll receive: ✓  Property Health: Identify overall engagement/passion and uncover the % of fans that fit your primary target.  ✓  Sponsorship Performance: Awareness (unaided and aided), enhanced favourability, specific equity traits and incremental purchase consideration. ✓  Asset/Activation Effectiveness: Activation/program awareness and impact ✓  Competitive Landscape: Standing relative to ten brand sponsors. Interested? DM me to learn more! 📧 Bell I Canadian Tire Corporation I lululemon I RBC I Deloitte I Petro-Canada Fuels I Toyota Motor Corporation I Air Canada I General Mills I Kraft Heinz I Molson Coors Beverage Company I Just Eat Takeaway.com I Mondelēz International I Sobeys I The Coca-Cola Company #Paris2024Olympics #Paris2024Paralympics

The Paris 2024 Olympics has been an inspiring reminder that talent knows no bounds. As a Talent Acquisition partner, I've been particularly moved by the incredible diversity on display- from athletes as young as 11 to their 60's, all proving that age is just a number when it comes to chasing your dreams. The Games have also highlighted the power of resilience and determination, like the remarkable Egypt’s Nada Hafez who won a medal for her country while she was pregnant. This year's Olympics reinforces a powerful message for the workplace: true strength lies in diversity, inclusivity, and the courage to break boundaries. Here are the top ten lessons we can learn from the Games so far. #Paris2024

🚀 Post-Paris Olympics: Brands Gear Up for LA28 & Beyond 🚀 The 2024 Paris Olympics were more than just a global spectacle—they were a strategic warm-up for what's next. Major brands like Visa, Eli Lilly, and Delta used Paris as a proving ground, refining their messaging for the big events ahead: the 2026 World Cup and the 2028 LA Olympics. This year, we saw some incredible talent shine on and off the field. Visa’s campaigns featured stories from icons like tennis star Iga Świątek, skateboarder Sky Brown, and even Pharrell Williams, showcasing how athletes and creatives are influencing the global conversation. These narratives aren't just about the Games—they’re setting the stage for the future, building emotional connections that resonate far beyond a single event. Dick's Sporting Goods took a memorable approach by connecting the joy of childhood sports with the Olympic spirit, ensuring their message sticks in the minds of viewers as they look toward LA28. Delta is also all-in with a $400 million investment, spotlighting LA28 in their latest ads, where the journey to the Olympics becomes a symbol of global unity. The key takeaway? Success lies in building cohesive, emotionally resonant talent partnerships that not only capture the moment but also connect with audiences over time. 🌟 #Olympics #CultureMarketing #EntertainmentContent #TalentMarketing #MarketingStrategy #LA28 #WorldCup2026 #BrandBuilding #FutureReady #PharrellWilliams #IgaSwiatek #SkyBrown

The Championship will coincide with the men’s Olympic event in Paris — where women still can’t compete. SMDH. 😠 • For more sports biz stories like this one, subscribe to our free, 3x-weekly sports biz newsletter here: https://lnkd.in/eYH82ywF • The pentathlon — essentially a non-stop marathon of five different track and field activities — originated in ancient Greece over 2000 years ago. The modern decathlon, which consists of 10 consecutive events such as running, jumping, and throwing, has been practiced in the U.S. since the late 1800s and was first included in the 1912 Olympics. 👀 • Despite decathlon events existing for women outside of the Olympics, women have only been allowed to compete in a seven-event heptathlon starting at the 1984 LA Olympics. American decathlete Lauren Kuntz called this a vestige of “historical sexism,” which ultimately set the stage for today’s lack of financial resources and visibility. 😔 • Backed by women’s sports power players Parity and Gainbridge, Ico for All’s world championships is being organized by Kuntz and will feature over 30 athletes from 10 countries, including U.S. phenoms Jordyn Bruce and Katie Straus. 🤝 • In addition to the main event, the org is putting on an icosathlon (aka a double decathlon) with 20 different track and field events. The competition will be open to all genders, ages, and abilities, a winning strategy to include more athletes in another version of the sport that — you guessed it — also excludes women. 🤦♀️ • Paris 2024 is touting its gender parity in both the number of athletes and events, but that overlooks the fact that only men have the opportunity to participate in the decathlon while women can only compete in the seven-event heptathlon. • While women have been fighting for inclusion into the event for decades, the recent involvement of powerful sponsors like Parity and Gainbridge can help athletes overcome the hurdles of being sidelined and excluded from the Games. If you can’t join them, leave them. 🤷♀️

Why Nations Must Take Olympic Sports Seriously: Reflections After Paris 2024 Now that the Paris 2024 Olympics have come to a close, we’ve seen once again the profound impact that Olympic sports have on nations around the world. The Olympics weren’t just a showcase of the world’s top athletes; they reflected the dedication and commitment of nations that took the time and resources to develop elite sports programs. The success stories we witnessed in Paris came from years of investment in training, infrastructure, and athlete development. But the real power of the Olympics lies in the inspiration it provides to younger generations. Every athlete’s journey begins with a dream, but dreams can only be realized through a system that nurtures talent from the grassroots level to the international stage. Countries that prioritize Olympic sports are building more than just champions—they’re fostering national pride, unity, and resilience. These investments have lasting benefits, promoting healthier societies, creating role models for future generations, and enhancing a nation’s global standing. As the President of Forsah, I’ve seen firsthand the incredible potential of Olympic sports to break down barriers, particularly for women and underserved communities. The lessons from Paris 2024 remind us of the importance of creating sustainable sports development programs to empower future athletes and ensure that we are not just competing, but excelling on the world stage. The time to start preparing for the next generation of Olympians is now. Let’s build on the momentum of Paris 2024 and continue to invest in the future of Olympic sports. #Paris2024 #OlympicLegacy #SportsDevelopment #BuildingChampions #NationalPride #FutureAthletes

🚀 The #Paris2024 Olympics offer key lessons for businesses and individuals. From preparation and adaptability to recognising talent, here are the top 10 takeaways to enhance our professional and personal lives: https://zurl.co/hkgO #ParisOlympics2024 #Olympics2024 #Reeracoen #RCNSG #RecruitmentFirm #BestRecruiters

Experiencing the Magic of the Paris 2024 Olympics Attending the Paris 2024 Olympics was unforgettable, especially witnessing the men's 100-meter semi-final and final. The electrifying stadium atmosphere and unity of diverse cultures celebrating athletic excellence were truly remarkable. One of the highlights of my trip was holding the Olympic torch, a symbol of peace, unity, and sportsmanship. As seen in the profile photo, it was an honor to be part of this historical event, carrying the spirit of the Olympics in my hands. This moment will always remain a cherished memory, symbolizing the light that sports bring into our lives. Innovative Solutions for a Seamless Experience The Paris 2024 Olympics also showcased impressive technological advancements that enhanced the overall experience for attendees. The specially designed mobile app played a pivotal role in ensuring smooth logistics and up-to-date information. Here are some of the key features that made the app a game-changer: 1. Efficient Ticketing: Digital tickets streamlined the purchasing process and reduced the risk of losing them. 2. Transferable Tickets: Another game-changing feature was the ability to transfer tickets seamlessly. This feature allowed attendees to easily share tickets with friends and family, making it convenient for groups to attend events together even if plans changed last minute. 3. Seamless Transportation: Real-time updates on public transport schedules made navigating Paris easy. 4. Live Standings and Schedules: Real-time updates on event schedules, standings, and results kept fans informed. 5. Superb Security: The robust security arrangements at the event were commendable. The presence of advanced security measures made me feel incredibly safe throughout my visit. This heightened sense of security allowed everyone to enjoy the events without any worries, knowing that their safety was a top priority. A Celebration of Global Unity The Paris 2024 Olympics were a celebration of global unity and cultural exchange. The diversity in the crowd and shared excitement over sporting achievements highlighted the power of sports to bring people together. Reflecting on this incredible experience, I am grateful for the opportunity to witness the best athletes (of the world) compete and to be part of a moment that embodies the essence of the Olympic Games. Holding the torch was a personal highlight, symbolizing hope, unity, and peace. This journey has enriched my love for sports and reinforced my belief in the power of unity. Here's to the memories made at Paris 2024 and many more to come.

Singtel's Olympics-themed campaign really touched me. Here are 3 reasons why! 👇 1) Shifting the Spotlight to Athletes During the Olympics, athletes are the true stars. Singtel knew this and teamed up with three Singaporean athletes, sharing their incredible journeys to the Paris Olympics. It's all about their dreams, struggles, and dedication to representing their country. 2) Aligning with Their Core Values Singtel’s motto, "Empower Every Generation," shines through in this campaign. They crafted a message that not only supports these athletes but also inspires all of us watching. It's a reminder that anyone can achieve greatness with the right support. 3) Capturing the Spirit of National Pride The Olympics are a time when national pride is at its peak. We all cheer for our country's athletes, and this campaign beautifully captures that feeling. It shows the deep love these athletes have for Singapore and their sport, driving them to compete on the world stage. I believe Singtel nailed it with this sponsorship! What do you think? If this resonates with you, share it and let others know your thoughts!

PARIS 2024 OLYMPICS - OPENING CEREMONY The emotions experienced throughout the opening ceremony will be unforgettable with athletes from around the world parading on the Seine River in Paris, marking the first time an opening ceremony was held outside a stadium. And, achieving gender parity, with equal numbers of women and men competing. An important milestone. Finally. Despite numerous doubts about the promised radiance of the event, Paris delivered magnificently. For months, even years, professionals of a thousand and one trades, artists, handcrafters, political and institutional decision-makers pooled their energies, talents, wills and commitments to create this celebration of unity and marking a new chapter in the history of opening ceremony for the Paris 2024 Olympics.   Of course, the launch did not resolve global inequalities or conflicts, and not everything was perfect, but it shone brightly, offering a spectacle of beauty, humanity, harmony, inclusion, solidarity, equity, and hope. A continuous thread of magic beckoned us to its masterly close with "Hymne à l’amour" by Céline Dion, resonating from the Eiffel Tower, embodying a message of unity for the people of Earth. Yes, Paris shone in many ways. And its commitment to combating climate disruption also led to giant steps forward. By raising its level of responsibility and promising to reduce its footprint by half compared to past events, Paris offered new horizons for future events, making this opening ritual the most advanced ceremony in Olympic history. And whereas host cities used to calculate their footprint once the event was over, Paris set itself very ambitious goals beforehand, committing its responsibility to the promise of a full report at the end of the Games. This commitment to responsible communication will, we hope, be multiplied, by giving greater importance in the fight against climate change, to future Olympic Games and all public events.   Many thanks for such beauty. For this ambitious vision. Of course, the overall objective remains to be evaluated in the light of the entire Games, but we know that the Olympics can continue this tradition of welcoming the world's athletes and nations, while at the same time committing to ceremonies that respect our planet. The Paris Olympics offered us this first glimpse. Let's hope this vision can develop and spread to all parts of the globe.   More info on the Paris 2024 sustainability plan: → https://lnkd.in/er9HcTC2   → https://lnkd.in/egdtypQE   Trellis Group #Paris2024 #Olympics #sustainability #climatechange

🤝 Olympic Friendship and Inclusivity: Uniting Brands and Audiences Globally 🌍 As the Paris 2024 Olympics starts in less than a month, we’re reminded that the Games are more than just a competition, it’s a celebration of world unity. The Olympic values of Friendship and Inclusivity stand out, on the Luscid Index, scoring: 🏆 2.6x Stronger: Friendship 🏆 4.8x Stronger: Inclusivity* *Stronger than the average sporting property: (Source Luscid Index). These values offer brands a unique opportunity to develop meaningful connections, by: 🔎 Creating campaigns that highlight cross-cultural connections  💡 Showcasing how your brand brings people together ✒️ Developing content that resonates with a diverse, worldwide audience Olympic sponsorships let brands connect with a global audience through shared values and excitement extending beyond the Games. Discover how your brand can harness the unifying power of Olympic Friendship and Inclusivity in our latest blog: https://lnkd.in/eyK5jgyH #Paris2024 #InclusiveBranding #OlympicSpirit