Siddharth Goel’s Post

Finally we are closer to a dream we once saw - Dream of giving India its first health and diet store. A store which has #desi millet based nashtas and namkeen and healthy alternatives to existing fmcg market but with a mix of health and taste. A place where people can walk in and pick up an alternative to main stream packaged food. A place which is not lesser than a small Indian grocery store but is more healthy and selective in its product approach. With 30% of our own manufactured products( roasted snacks , makhana, seeds, millet attas, millet khakhras and a lot of other items) and 70% of other multi brand healthy food items( Bakery/ Dryfruits/Snacks/ Dairy / SAUCES/ sugar free choclates AND groceries which cuts out on sugar, maida and salt - the whites that hurt! #Dcube Health and Diet store would be an attempt to create a little difference in the pressured and unhealthy lives of our fellow citizens. (POV - As a retailer we would be trying to keep affordability at the centre so an average middle class too can walk in and join the healthy alternative) Our vision - 100 Stores across India in the next 2 Years!! #Dcube #Healthy #Dietstore

Everytime I think I have seen it all! Indian roads prove me wrong! We’ve seen people— sell flowers, sell toys, sell fruits. But this is the first time I have seen people selling Avocados on the road! Like is this the beginning of ‘New India?’ Avocados on roads are new! But we all can agree that there has been a change in our eating habits. Like, people are becoming more health-conscious and mindful of their eating choices. They’re opting for organic produce, whole grains and plant based proteins. We cannot just say this is just a passing trend. There’s a shift in mindset! A holistic approach to wellness is influencing consumer choices, including dietary habits. Beyond low-calorie and sugar-free options, they’re looking for nutrient-rich foods that nourish their mood and mind. The rising popularity of avocados is a clear indication of the shift! While health food sales currently make up 10-20% of the retail market, they are projected to grow steadily in the coming years. (data confirms) All I can say is that the future of India looks very promising! #Madmix #MindfulEating #HealthyConscious #HealthyEating #FoodTrends #ConsumerBehavior

Day- 347 Beat the Heat: How India's Beverage Industry is Quenching Your Thirst (and More!)☀️🍹 Summer in India is upon us, and staying cool is a top priority. But beyond just hydration, the Indian beverage industry is booming with exciting trends to quench your thirst and tantalize your taste buds. Here's a quick look: Soaring Non-Alcoholic Market: The non-alcoholic beverage market is projected to reach over $20 billion USD by 2027. This growth is driven by rising disposable incomes, a growing young population, and increasing urbanization. Health on Tap: Consumers are becoming more health-conscious, leading to a surge in demand for fruit-based drinks, packaged juices, and healthier alternatives to sugary sodas. Local Goes Global: While international brands players are making their mark with innovative flavors and traditional favorites. Think buttermilk (lassi), coconut water, and herbal concoctions like Thandai. Going Premium: The demand for premium and functional beverages is on the rise. This includes sparkling waters, energy drinks, and fortified beverages with added vitamins and minerals. #India #BeverageIndustry #SummerDrinks #HealthyHydration #iiebm IIEBM Indus Business School

Khakhra, a delightful Indian snack, is not just a tasty treat but also packs a punch in the nutrition department! 🌾 Originating from the vibrant state of Gujarat, this crispy, thin disc of goodness is a beloved snack that transcends cultural boundaries. 🇮🇳 Khakhra is not just delicious, it's also a smart choice for those who want to indulge sensibly. With only 97 calories per serving, it's a guilt-free option for your snack cravings. 😋 But that's not all; Khakhra is a nutritional powerhouse. It contains 12 grams of carbohydrates, making it an excellent source of energy. The 3 grams of fiber help with digestion and keep you feeling full. Plus, it provides 2 grams of protein, supporting your muscle health, and 4.5 grams of healthy fats. 🍽️ It's a great choice for vegans and vegetarians. The beauty of Khakhra lies in its versatility; pair it with chutney, yogurt, or even hummus for a wholesome snack. It's a hit among fitness enthusiasts, office-goers, and anyone looking for a nutritious, on-the-go option. So, if you're craving a taste of India's rich culture and flavors while nourishing your body, reach for a Khakhra! #KhakhraDelights #NutritionPowerhouse #GujaratSpecial #HealthySnacking #CulturalFlavors 🌾🇮🇳🍽️

‘Soft drinks flowing freely in Indian homes’-reported Times of India on August 2, 2023. It was mentioned that cold beverages, which include soft drinks, squashes, powdered mixes and packaged juices, have seen in-home penetration rise to 47% in May, 2023 as against 38% in 2019, a survey showed. In-home penetration refers to the number of households in the survey that consumed the product. Average household consumption of soft drinks too has increased to just over 7 litres annually from 6.5 litres in 2019.  No wonder, obesity and malnutrition are on rise in India, despite substantial reduction in poverty! Our life is being ruled by a good dose of sugar, caffeine, chemicals and preservatives! A 300 ml Coca Cola Can has 33 grams of sugar, while Sprite has 36 grams. Pepsi and Thums Up are very close with 32.7 and 30 grams of sugar per 300 ml of these beverages respectively! Tropicana Apple Delight, a ready to serve fruit beverage from Pepsico contains 36 gm sugar per 300 ml, while Minute Maid Pulpy Orange, a Coca Cola product has 34.5 gm sugar per 300 ml! You are getting more than the recommended daily consumption of sugar in one go! #jagograhakjago #consumersindia #drjayashreeguptablog #heyconsumer #humanrights #globalwarming #health #beverages #junkfood  https://lnkd.in/dKJvT6iU

From the quaint town of Attur to the global stage, DIVINE FOODS is rewriting the narrative of traditional Indian superfoods. Founded in 2019 by Kiru Maikapillai, this Salem-based D2C brand is on a mission to bring the goodness of turmeric, moringa, millets, honey, and skincare products to the world. Inspired by the absence of Indian products in global markets, Kiru embarked on a journey to change this narrative. He started with turmeric, recognizing the unique properties of Salem's turmeric, with higher curcumin levels ranging from 3 to 5%. This led to the creation of a range of health and skincare products, each harnessing the power of traditional Indian ingredients. Divine Foods sources turmeric directly from over 50 farmers in Salem, eliminating intermediaries to deliver high-quality, preservative-free products to consumers. Their commitment to quality over speed ensures that each product, though taking five to seven working days to reach customers, is fresh and free from preservatives, enriching lives with every bite. With an initial investment of Rs 10-15 lakh, Divine Foods has grown steadily, recently securing investments from actress Nayanthara and director Vignesh Shivan. The brand is now expanding its product line to include baby care products, catering to the growing health food market in India. As DIVINE FOODS continues to make waves in the health food industry, it remains rooted in its mission to empower farmers and deliver quality products to customers worldwide. #IndianSuperfoods #HealthyLiving #SustainableFarming #FarmToTable #GlobalWellness #TraditionalSuperfoods #HealthAndNutrition #EmpoweringFarmers #SuperfoodRevolution

The rising #health consciousness among consumers, growing awareness about the traditional benefits of #herbalingredients , rising disposable income, and expansion of distribution channels are expected to drive the India #Herbal_Tea Market during the #forecast period between 2024 and 2030. 🌐𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐭𝐨 𝐁𝐥𝐮𝐞𝐖𝐞𝐚𝐯𝐞 𝐅𝐨𝐫 𝐒𝐚𝐦𝐩𝐥𝐞 𝐂𝐨𝐩𝐲 𝐨𝐟 " 𝐈𝐧𝐝𝐢𝐚 𝐇𝐞𝐫𝐛𝐚𝐥 𝐓𝐞𝐚 𝐌𝐚𝐫𝐤𝐞𝐭" ➖ https://lnkd.in/gcaNtpyY ▶ 𝐊𝐞𝐲 𝐏𝐥𝐚𝐲𝐞𝐫𝐬: ✔ Dabur India Limited ✔ Dharmsala Tea Company ✔ Goodwyn Tea - Blend For Good ✔ The Hain Celestial Group ✔ ORGANIC INDIA ✔ Tata Consumer Products ✔ Teabox ✔ Typhoo Tea Ltd ✔ yogi stress relief tea 📢 𝐁𝐲 𝐏𝐚𝐜𝐤 𝐓𝐲𝐩𝐞: Based on pack type, the India Herbal Tea Market is divided into #Pouches , #Jars/Cans, and #Teabag segments. The pouches segment holds the highest share in the India Herbal Tea Market by pack type. #BlueWeave #marketresearch #herbaltea #tea #organicproduct #organic #india

This family turned a homemade snack idea into a ₹50 Crore brand—by making junk food healthy. The journey of Let's Try began with the Nitin Vinod Kalra and his family's search for healthier snack options with fewer preservatives for their child. Concerned about the lack of nutritious alternatives in the market, they decided to create their own solution, which eventually led to the birth of Let's Try. > In 2021, they launched Let's Try after realizing their homemade snacks, infused with high-quality ingredients, could fill a gap in the market. > Their commitment to quality was unwavering; they follow traditional methods, use 100% groundnut oil, and avoid preservatives, artificial flavors, colors, trans fats, and cholesterol. > Let's Try entering Shark Tank India seeking ₹45 lakh for 2% equity. After negotiations, they struck a deal with Aman Gupta and Anupam Mittal for ₹45 lakh in exchange for 12% equity, valuing the company at ₹3.75 crore. > In a twist, post-show, Let's Try chose to partner only with Aman Gupta, whose vision aligned better with their goals. As they put it, "We believe healthy snacking can be fun too, just like grandma used to make." As a result, Let's Try exploded in growth, transforming from a ₹16 lakh investment into a brand with ₹50 crore annual revenue. They've expanded their product range to 50 varieties and market reach, becoming a major player in the healthy snacks industry. Their current valuation exceeds ₹200 crore, marking a more than 50x ROI. Let's Try offers a variety of healthy snacks, including Flax seed bhujia, Oats Cookies, and Seed Cookies, crafted from natural ingredients. Their marketing strategy focuses on online sales, standalone stores, and word-of-mouth, which has successfully helped them reach thousands of customers. What's more important to you when buying snacks for your family—taste, health, or affordability? #HealthySnacking #StartupSuccess #SharkTankIndia

‘Soft drinks flowing freely in Indian homes’-reported Times of India on August 2, 2023. It was mentioned that cold beverages, which include soft drinks, squashes, powdered mixes and packaged juices, have seen in-home penetration rise to 47% in May, 2023 as against 38% in 2019, a survey showed. Average household consumption of soft drinks too has increased to just over 7 litres annually from 6.5 litres in 2019. No wonder, obesity and malnutrition are on rise in India, despite substantial reduction in poverty! Our life is being ruled by a good dose of sugar, caffeine, chemicals and preservatives! A 300 ml Coca Cola Can has 33 grams of sugar, while Sprite has 36 grams. Pepsi and Thums Up are very close with 32.7 and 30 grams of sugar per 300 ml of these beverages respectively! Tropicana Apple Delight, a ready to serve fruit beverage from Pepsico contains 36 gm sugar per 300 ml, while Minute Maid Pulpy Orange, a Coca Cola product has 34.5 gm sugar per 300 ml! You are getting more than the recommended daily consumption of sugar in one go! #jagograhakjago #consumersindia #humanrights #globalwarming #drjayashreeguptablog #junkfood #misleadingads #healthwashing https://lnkd.in/dKJvT6iU

"𝐊𝐡𝐢𝐜𝐡𝐝𝐢: 𝐈𝐧𝐝𝐢𝐚’𝐬 𝐓𝐢𝐦𝐞𝐥𝐞𝐬𝐬 𝐒𝐮𝐩𝐞𝐫𝐟𝐨𝐨𝐝 𝐯𝐬. 𝐏𝐚𝐜𝐤𝐚𝐠𝐞𝐝 𝐅𝐨𝐨𝐝" 𝐀 𝐂𝐚𝐥𝐥 𝐭𝐨 𝐂𝐡𝐨𝐨𝐬𝐞 𝐁𝐞𝐭𝐭𝐞𝐫 "Khichdi: India’s Timeless Superfood vs. Packaged Food" In a world dominated by packaged and convenience foods, it's time we revisit the humble yet powerful khichdi—a dish rooted in India’s cultural and culinary heritage. The Khichdi Map of India showcases the incredible diversity of this dish, with every region adding its unique twist. But beyond its flavors, khichdi holds lessons in nutrition, sustainability, and tradition that packaged foods can’t match. Why Khichdi Trumps Packaged Food Wholesome Nutrition: Khichdi is naturally balanced, made with lentils, rice, vegetables, and spices. It’s a powerhouse of protein, fiber, and essential nutrients, offering satiety and health benefits without preservatives, artificial flavors, or unhealthy fats found in packaged food. Sustainability: Unlike packaged foods with long supply chains and heavy plastic waste, khichdi is local and eco-friendly. Its ingredients come from nearby farms, reducing environmental impact while supporting regional agriculture. Cultural Identity: Every bowl of khichdi tells a story—from Pongal in Tamil Nadu to Bhoger Khichuri in Bengal. Eating khichdi isn’t just about sustenance; it’s about preserving traditions and connecting with one’s roots. Affordability & Accessibility: Khichdi is simple to prepare, cost-effective, and universally loved across all age groups. It’s comfort food for the soul and the body. A Call to Choose Better Packaged foods offer convenience, but at what cost? Health, sustainability, and cultural pride are too precious to trade for quick fixes. Choosing khichdi means embracing a meal that’s good for you, the planet, and the farmers who grow its ingredients. Let’s honor this timeless superfood. What’s your favorite type of khichdi? Share in the comments!#LocalFood #HealthyLiving #Sustainability #FoodForThought