Siddharth Batra’s Post

I recently encountered an issue while exploring the Swiggy website, where I noticed that the URL remained unchanged and clicking twice on a dish item did not produce a response. Drawing inspiration from Swiggy's design, I integrated similar functionality into my project. However, I successfully debugged these issues. In the initial moments of the video, the Swiggy website demonstrates the problems I encountered. Subsequently, the second half of the video showcases my project, where I have effectively addressed and resolved these issues. Link to my project : https://lnkd.in/gudpSuc9 Note : It is worth noting that, due to resource limitations associated with utilizing a free deployment option, the website may experience a brief delay in responsiveness during its initial load. Swiggy NxtWave Netlify Render

Petition to Swiggy & Strava : One of You Needs to Change Your Logo! I start my day all motivated, ready to clock some miles on Strava. I tap that orange icon... and suddenly ,instead of tracking my run on Strava, I’m tracking the ETA of my next meal on Swiggy. Now I’m jogging with the emotional weight of a butter naan in my head. And just when I think, Focus, Sreeya, it’s RUN day, Swiggy hits me with one of their cheeky push notifications: “Run to the kitchen instead : 50% off on biryani!” Like bro, can you not? I’m trying to beat my PB, not my calorie limit. Now, I don’t blame either of you for being so good at what you do...one tracks my runs, the other tracks my cravings. But here’s the thing: you’ve got the same vibe like twins separated at birth? Same orange, similar swooshy logo. My brain (and thumbs) can’t keep up! What’s worse? This little mix-up makes me think about food while I’m running. The audacity of my stomach! Strava, if my splits are slower, you know who’s to blame. So, here’s my humble appeal: can one of you (pretty please) switch it up? Maybe a different colour? A new design? My fitness goals and my food cravings need clarity. Until then, I’ll just be here, running… towards my delivery guy.

Product Observation Swiggy ✨ Swiggy has introduced this amazing reorder button on their platform. Not sure how many of yall find it useful, but for a habitual user like me who likes to stick to those specific dishes and restaurants, it is a game changer. It reminds me of a beautiful principle, Recognition rather than recall 🙋♀️ Where system remembers the thing for you. Now this is what I call design for users. 😊 Name such more features in the comments. #uxdesign #product #uidesign #swiggy #designthinking

Swiggy's In-app stories Swiggy , the popular food delivery platform, has recently introduced an innovative way to engage its users through in-app stories. These stories are designed to nudge users into participating in a cricket quiz, which rewards them with exclusive offers and discounts on their favorite food orders! The Strategy: A Winning Match Swiggy's approach combines two key elements to create a successful user experience: 1. Engaging In-App Stories: In-app stories provide a seamless and convenient way for users to discover and participate in the cricket quiz. They appear right within the Swiggy app, eliminating the need to navigate elsewhere. 2. Cricket Fever: Tapping into India's love for cricket, the quiz is designed to be relatable and exciting for a large portion of Swiggy's user base. This element of fun makes participation more enjoyable. 3. Rewarding Participation: The true win comes with the rewards! By answering quiz questions correctly, users earn exclusive discounts and offers on their next Swiggy orders. This incentivizes participation and drives user loyalty. Why In-App Stories Matter In-app stories offer several advantages for businesses like Swiggy: 1. Interactive Experience 2. Increased Engagement For a more in-depth exploration of in-app stories and their effectiveness, check out apxor's blog - https://lnkd.in/eKpqPjhY #Apxor #Nudges #Stories #Foodtech #Ecommerce #UserEngagement

Recently, I read a tech blog from Swiggy on how they optimised video cache hits and reduced costs. Here are the key takeaways: 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗨𝘀𝗲𝗿 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝘂𝗿: Swiggy analysed API calls to understand which video resolutions were most frequently requested. This helped them tailor their approach to user needs. 𝗨𝘀𝗲 𝗪𝗶𝗱𝘁𝗵-𝗕𝗮𝘀𝗲𝗱 𝗕𝘂𝗰𝗸𝗲𝘁𝗶𝗻𝗴: By observing that many video requests differed only by a few pixels, Swiggy implemented width-based bucketing. They used a clustering algorithm to create discrete width buckets, ensuring minimal quality loss while optimising cache efficiency. 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗩𝗶𝗱𝗲𝗼𝘀 𝗳𝗼𝗿 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆: Videos are transformed to specific widths using a third-party service and then cached. This reduces video processing costs and latency by serving cached videos for subsequent requests with the same width. 𝗖𝗼𝗻𝘁𝗶𝗻𝘂𝗼𝘂𝘀 𝗠𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴 𝗮𝗻𝗱 𝗔𝗱𝗮𝗽𝘁𝗮𝘁𝗶𝗼𝗻: As new videos are added or as devices with higher pixel densities become popular, the width buckets and centroids need to be updated. Continuous monitoring ensures that the system adapts to changing demands. There’s no one-size-fits-all in system design. It’s crucial to understand the system deeply, identify opportunities to enhance performance, and reduce costs by making strategic adjustments. You can read the blog here https://lnkd.in/gmxXYjNZ

A Pleasant Surprise! 🎉 This morning, as I opened the Swiggy app to order a quick bite, I was greeted with a special offer customized to my live location. Not only did this put a smile on my face, but it also showcased Swiggy's commitment to building exceptional user experiences through personalization. Check out the core product fundamentals at play: 1️⃣ Contextual Personalization 2️⃣ Real-Time Engagement 3️⃣ Micro-Moments Matter - The notification wasn’t just an offer—it was a celebration, unlocked by over 118 people! 🎉 Key metrics that likely guide its performance: ↳ Engagement Rate: How many users at a specific location interacted with the offer notification? (e.g., Click-Through Rate on "Unlock Your Offer"). ↳ Redemption Rate: Out of the users who engaged, how many actually redeemed the offer? ↳ Conversion Rate: How many of these personalized offers translate into completed orders? ↳ Retention Rate: Does personalized engagement increase the likelihood of users returning to the platform? ↳ Customer Lifetime Value (CLTV): Measuring if such delightful experiences contribute to long-term user value. ↳ Net Promoter Score (NPS): Are users sharing positive feedback or referring friends based on such experiences? What are your thoughts about this feature 🚀 #productmanagement #personalization #userexperience #productdesign #swiggy #productmanager

SWIGGY HAS KILLED IT!🔥 If you've ever been caught in the chaos of group ordering, you know how frustrating it feels. When everyone wants something different and decisions are impossible, Swiggy’s Group Ordering is the ultimate game-changer! ✨ What started as a hackathon idea of Balvinder Singh Gambhir turned out to be such an awesome feature. How to do it- If you're an iPhone user, just bump your phone into another and create a link for the group order and add any number of people to the common cart! Start an order, invite friends, and let everyone add their picks—easy, organized, and no more mix-ups! This brilliant ad campaign totally nails the group order madness with a clever mix of humor and relatability, making us feel seen. What I like most about this brave ad is the awesome pick of the characters trending on the internet today which totally sums up to the best collab of the year! It displays the perfect mix of emotions each one of our friends display when they are to order food. What to do- Just let Swiggy handle the order chaos while you just enjoy the meal. #swiggy #marketing #campaign #adidea #food #gamechanger #ordering #groupordering #swiggyit #orderchaoscontrol #foodiefriends #eattogether

Interesting #Gamification being built in by Swiggy. Clear action triggers. Increasing sizes of the gift boxes communicating larger rewards. Love it when Indian brands are building actionable gamification beyond just points, leaderboards and badges! Would love to connect with you if you’re building some gamification hooks or need help with formulating your strategies. Do Comment below on how you liked this game in swiggy. Did you play it? How many cards do you have? #productmanagement #ProductGrowth #gamification #ProductLedGrowth #design #userengagement

🎉Es Weekend ka kya scene hai bhai? 🤔 Swiggy Just Made Your Weekend with ‘Scenes’! 🚀✨ 🤩 What’s New? Swiggy has launched Scenes (under Swiggy Dineout) which lets you book tickets for live music shows, DJ nights, and epic parties—all inside the Swiggy app! 🍻 🌟 Why’s This a Big Deal? Swiggy isn’t just about food delivery anymore. They’re now your one-stop lifestyle destination, stepping straight into lifestyle app and competing here with District By Zomato (purana competitor hai - zomato). 👊 😤 Pain Points Solved: No more juggling different apps for food, grocery and events. One app = all the fun 🎉 📊 What to Track? ✅ How many tickets are getting booked? 🎟️ ✅ Are users getting hooked to this feature? 📈 ✅ Is user engagement and experience growing? 💸 🚀 Swiggy’s testing this in Mumbai & Bengaluru first, but the party’s only just starting. 🥳 🎯 Scene hai toh Swiggy hai! Your weekend plans? Sorted. ✌️ #SwiggyScenes #SuperAppVibes #WeekendSorted #PartyTime #EventLife #WeekendPlans #DineoutVibes #MumbaiBengaluru #ProductManagement #LifestyleApp #NoMoreAppSwitching #SwiggyPartyVibes 🥳🎉

Ever had a craving for French fries and suddenly received a notification from Swiggy, offering them at a 10% discount? It’s like reading the mind. Actually, It’s the use of Multi Armed Bandits (MABs) by companies, which is transforming user experience to a whole new level. From “top picks for you” and “popular brands” to “coupons for you”, every single section has recommendations as per your preferences and behaviour. This dynamic homepage and real time notifications is possible because of MABs, which balances between the exploitation vs exploration perfectly. So, what is exploitation versus exploration? Simply put, exploitation means leveraging what we know works, while exploration involves trying new things to see what might work even better. Every time you see a personalised recommendation or a deal that feels like it was made just for you, it’s MABs learning from your behaviour and adapting in real-time. MABs go beyond just boosting engagement or increasing click-through rates; they're all about enhancing the human experience. These MAB-based recommendation engines shine in situations where immediate user feedback is available and can be directly tied to the recommendations given. Go checkout your Swiggy's section and tell me 'What's on your mind?' #tech #product #productmanagement