Siddhartha Vanvani’s Post

Make your brands net profits percentage 50% increased by simply reading this post in 12-15secs Supply chain: weekend offer only for 3 DTC e-commerce brands.😯 You are putting in day-and-night efforts and time, including the millions of investments, by dividing capital into three partitions. ✅ 50% Inventory 30% marketing 20% Operations Building teams and paying salaries for these partitions 🥹 Doing all these efforts just to earn a net profit of 12–15%?? ✅ What if I helped you increase this percentage to 22-25% in net profit? There is a rough difference of around 7–10% in each sale. Do you know how this is  possible? Hand over your business's full supply chain operations into my hands for only 20 days. After 20 days, either you will get your percentage increased or it will be the it will be the same as it is going from your end. There is no loss or risk. The condition is simple, clear, and straight: Must be given control over overall supply chain operations, and a WhatsApp group will be created with all the decision-makers. PS: I wouldn't charge anything. This offer is only for pure private label brands, and it will end on Sunday at 12:00 AM. Raafiq. #privatelabel #ecommercebrand #retail #offline #selling #weekendoffer #profitpercentage #increased

𝗣𝗮𝗶𝗻𝗳𝘂𝗹 𝗵𝘂𝗺𝗼𝘂𝗿 𝗳𝘁. 𝗝𝗶𝗼 Saw a friend's WhatsApp status on jio price hike. Entirely agree with him... But, deep down we all knew this was inevitable. 🔸Certain 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝘀 𝘄𝗲𝗹𝗹 𝗮𝘀 𝗽𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝗶𝗰𝗮𝗹 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 adopted by jio: 📌 The AFEEM strategy xd 𝟭. 𝗔𝗱𝗱𝗶𝗰𝘁𝗶𝗼𝗻: Make people addicted to your product. 𝟮. 𝗙𝗿𝗲𝗲 𝗟𝘂𝗻𝗰𝗵: Free samples i.e. unlimited 5G data 𝟯. 𝗘𝗹𝗶𝗺𝗶𝗻𝗮𝘁𝗶𝗻𝗴 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻: Lower than market rate to attract users. 𝟰. 𝗘𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵 𝗺𝗼𝗻𝗼𝗽𝗼𝗹𝘆: Not a perfect monopoly, yet a huge share of mobile user base. 𝟱. 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 at its peak: IPL franchise, various sponsored programs etc. are the testament of the genius marketing plan of Jio. 🔸𝘗.𝘚. 𝘎𝘰𝘰𝘥 𝘰𝘳 𝘣𝘢𝘥 - depends upon who is looking at this decision. Good for the company and government, bad for the consumers 😂 #jio Let's connect Aman 😊

#Distribution On the topic of PUSH and PULL Brands, there were some queries over WhatsApp. I found those discussions energizing and enlightening. Hence, sharing some more thoughts here. Push and Pull brands can be part of the same company's stable. I quoted one example about Bingo. Likewise, there are examples of the same brand, when extended, the latter becomes a Push brand, and the retailer plays hardball to stock the new variant / SKU. I have had to struggle to convince the retailer that this extension was based on consumer research. His eternal pushback is - let the demand appear first. Push brands can achieve the supreme status of Pull brands, if supported well. A couple of years ago, when I was working in Maddur market (near Mandya, Karnataka), the ACT-II dispenser got empty in front of us, and the retailer involuntarily reached out to a fresh & full dispenser behind his head, and brought it to the cash counter. I told my team member that this is what we had spent all our lives dreaming of and hoping for - a time when ACT II would find its own privileged spot in the hallowed cash counter at a retailer. The reverse can also happen, when the company takes the Pull brand for granted, and starves it of any marketing support. Any examples you can think of? #1minuteRead

One of the Kirana stores near my Apartment complex has started offering : 1) 5 to 10 min delivery guaranteed. No minimum order . 2) using WhatsApp business extensively to promote offers , special daily offers 3) giving % discounts on purchase based slabs India has about 10 million mom and pop type stores where many livelihoods are tied to income generated from these stores . Quick commerce is definitely going to be an increasing threat to the sustainability of many such stores which probably will impact the huge no. Of gainfully employed in this informal sector . it’s heartening to see that such stores are trying to fight back and re- invent themselves , which they have done many times successfully in recent years ( eg : it’s these some large to mid size Kirana shops who started the short time home deliveries long before any quick commerce entrant !! ) Lets hope that FMCG/ CPG cos , specially big players , allow / support a level playing field to such huge no. Of small retailers / stores . #kiranastores #levelplayingfield #quickcommerceimpact #smallretailerpushback

#AdgullyFestiveMood: Digital promotions, WhatsApp marketing powering Panasonic’s festive strategy In an insightful conversation with Adgully, Dhiraj Sharma, Head of Marcom & Brand, Panasonic India, sheds light on the consumer behaviour and market trends this festive season. Against a backdrop of strong economic growth and rising per capita income, Sharma observes an optimistic consumer sentiment, with a boost in spending anticipated across high-demand sectors like electronics and home appliances and more... read more: https://lnkd.in/d_C_t78u ✍ Vaishnavi Yadav #festivemarketing #festiveseason

This festive season, stay connected with your customers effortlessly using our Bulk WhatsApp Sender! Share holiday offers, greetings, and updates in just one click. ✅ One-time purchase ✅ Instant communication ✅ Save time and increase engagement Don’t miss out on this festive deal! Call or WhatsApp us today at +254724926871 or visit oramobile.co.ke to learn more. #WhatsappBlaster #stayconnected #WhatsAppMarketing

What if your customers could do their grocery shopping entirely within WhatsApp? It's not just a dream – it's a reality for one leading FMCG supplier. Download our #casestudy 📝 https://hubs.li/Q02QF70X0 to learn how they did it and how you can too. #ConversationalCommerce #FMCG #DigitalTransformation

Businesses also ask: How does WhatsApp help with product launches? Retailers can promote new product launches by sending exclusive sneak peeks or early access to customers via WhatsApp, creating excitement and boosting sales. Learn more & contact our experts https://lnkd.in/d-yCn3yF #WhatsAppBusiness #MarketingEfforts #PersonalizedMarketing #CustomerEngagement #Retail #Personalized #CustomerSupport

Facing delivery drops on WhatsApp due to Meta’s frequency capping? You’re not alone – brands are seeing a 30-40% dip, just in time for the festive season. But we’ve got your back. 🤝 𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐢𝐧𝐠 𝐋𝐢𝐦𝐞𝐂𝐡𝐚𝐭’𝐬 𝐑𝐞𝐭𝐫𝐲 𝐒𝐲𝐬𝐭𝐞𝐦 – designed to help you break through frequency capping by automatically retrying undelivered messages up to 3 times. The result? Delivery rates soaring from 50% to 80%! 🚀 This Diwali, make every message count! 🎉 Stay tuned for more! PS: This isn’t a free pass to spam your customers. Use it wisely for the right segments to maximize RoAS, not volume. #WhatsAppMarketing #CustomerEngagement #FestiveSeason #LimeChat #FrequencyCapping

We need more small brands to show us what's possible. Through one of the many WhatsApp communities I am now a part of (may the Internet gods bless the Cozyweb), I stumbled upon Ffern. The concept is quite simple: 1. You join their waiting list. 2. They tell you when a space opens up on their ledger. 3. You join the ledger and get their latest perfume. 4. You get one new perfume on each solstice/equinox. Thanks to their model, Ffern gets to only makes the exact amount of product needed to fulfill their current member ledger, which allows them to honor the quality of the ingredients and the process. They also store any returned products in a controlled environment at their HQ so that members can request past perfumes from the archive. What I love about this is that it completely rewrites the relationship between brand and consumer: rather than the consumer holding the brand hostage in an imbalanced and transactional relationship, the brand has the courage to demand the consumer's attention and commitment. You're either on the ledger, or you're off the ledger. To me, Ffern is a good example of what kind of brands we can build when we defy the tyranny of VC-esque growth expectations and consumerism in its current flavor, and I for one will be rooting for Owen and his team over the coming years. Phillip, Tim, Luke, y'all might enjoy this one if you haven't seen it before! #ecommerce #brands #retail #dtc #marketing