Shu Eliovson’s Post

View profile for Shu Eliovson, graphic

Startup Alchemist

**An Israeli Startup Entrepreneur’s Response to Darkness, Part II** Imagine someone asked you to go into a room and turn off the dark. ?!?! What would you do? Of course, you would turn on a light. And if they asked you to turn the dark back on, well, you would turn off the light. Because darkness does not have a switch – it has no ‘שימוש’. It is the absence of light, or the presence of light. You want less darkness? Well there is only one question to ask – one thing to do: Turn on a light. Most of the corporate business world deals with trying to turn off the dark. That is, they sit with the status quo, and move around existing technologies and resources in order to create different results. Not us entrepreneurs. No sir. No Ma’am. We light new lights. ‘ויהי אור’ – Let there be light.  We have these highly unusual spirits. Where others see painful gaps that must be managed, we imagine new solutions. Where others struggle with existing darkness, we find new ways to create light. The cool thing about light is, that unlike any other element, it multiplies without diminishing when you share it. It’s like my teacher, Rabbi Shlomo Carlebach once said: “If I pour you some water from my cup, now we both have half a cup (before, I had a full cup). But when I light your unlit candle with my flame, now we have two flames. And when we join them together, the sum is greater than either part. That’s us Israeli entrepreneurs. And the thing is, we have another crazy power.  I think it comes from us Jews waiting 2,000 years to return to our homeland, always believing it was going to happen “any day now!”  Yeah, doesn’t that sound like most startup founders that you know?? You see, it is in our DNA. We don’t do ‘hopelessness’. We are more tenacious than even Jack Black. ‘חוסן’ - 'Resilient' - is our middle name. So let’s remember who we are, my dear fellow members of the Israeli Startup Community. Our Nation needs our Superpower.  Let’s turn on those lights like never before. עם ישראל חי

  • No alternative text description for this image
Larry Provost, M.P.S., M. Div.

Strategic Communications and Outreach at U.S. Dept. of Veterans Affairs (National Cemetery Administration)/VSO Liaison/Views and Opinions Expressed Are My Own and Not Those of VA, DOD, or Any Government Agency

2mo

Wonderfully said, Shu Eliovson

To view or add a comment, sign in

Explore topics