Imagine buying a house to transform it into your dream home without knowing what can be changed or the cost before purchasing it. Sounds crazy, right? Yet that's exactly how companies have been forced to purchase regulated consumer data - committing millions of dollars before understanding what's possible for their use cases. At Integral we're fixing this broken model. Our platform lets data teams thoroughly evaluate datasets before purchase - examining quality, testing coverage, and understanding compliance requirements regardless of the originating data marketplace. Our customers use it as a data inspection checklist, saving them from expensive surprises down the road. Our data provider partners use it as a satisfaction maximization tool to deliver exactly what their customers need. Because in 2024, no one should have to buy data blind. PurpleLab, LiveRamp, Skyflow , Datavant
Some marketers have been demanding this, individually with their data sales reps, for a very long time. Honestly the only data provider that ever fully cooperated with relentless digging into source, quality and true recency was D&B, which is business data, not consumer.
I read the first paragraph and thought this was the introduction to a sophisticated metaphor for the decision making process in the most recent Presidential election.
Shubh, this is such a transformative approach to data acquisition! Enabling teams to inspect and evaluate regulated data upfront is a long-overdue solution that could redefine industry standards. What have been the biggest surprises or challenges in building this inspection capability?
Mike Curtis
3w
Huge value
Risk Management, InfoSec Executive
2wContrarian Opinion: Companies actually should not be allowed to purchase consumer data. For many consumers the idea that companies are collecting data about us, bundling it and selling it on is offensive.