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XLRI'25 | Entrepreneurship - In Progress | Management - Goal | Electrical Engineer - Graduate

Is influencer marketing worth the investment, even for brands with substantial Instagram followings?  Let's dive into the data to find out. 🔈The Numbers Speak: Influencer vs. Brand Engagement Rates According to a recent HypeAuditor report, the engagement rates on Instagram tell a compelling story: > Influencer Accounts: These social stars boast an impressive overall engagement rate of 1.77%. > Brand Accounts: In contrast, brand accounts lag with a modest engagement rate of 0.58%. 🔉Why the stark difference?  It's simple: Users on Instagram crave authenticity and relatability. Influencers, with their personal touch, create content that resonates. It's less about the hard sell and more about genuine connections. 🔊So, what's the takeaway for brands?  Collaborate strategically with influencers. Seek out those whose followers align with your target audience. By doing so, you tap into their higher engagement rates, boosting your brand's visibility and credibility. Also, read an insightful article, "State of Instagram Influencer Marketing in India" by Nick Baklanov - Link in the comments section Thank you for your attention! Remember to like & comment!

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Shubham Bajaj

XLRI'25 | Entrepreneurship - In Progress | Management - Goal | Electrical Engineer - Graduate

7mo

Link to the article: https://t.ly/AMobu

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Akash Subramanian

| XLRI'25, SXC '22 | MeritX Ventures| Marketing and Strategy | Digital Marketing @MICA | Author | Ex-ZS, Nestle |

7mo

Great share Shubham Moreover, brands are now focusing on Micro influencers and Nano influencers, which give an engagement rate of 2.5% and 4% respectively The authenticity and regional content makes brands more relatable to the audience. Did you know, PepsiCo recently ran an ad campaign collaborating with 3000 influencers?

Anand Bodhe

Helping Online Marketplaces and Agencies Scale Rapidly & Increase Efficiency through software integrations and automations

7mo

engage wisely! choose influencers aligned with your brand to boost visibility and credibility. cheers! 🌟

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Thanks for sharing, Shubham!

Chakrivardhan Kuppala

1.2M Impressions | Executive Director @ Prime Wealth Finserv Pvt Ltd |AMFI registered Mutual Fund Distributor| Wealth Creation | Helping Individuals with High Investment Needs | Qualified Personal Finance Professional®

7mo

Well shared Shubham Bajaj

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