Stella Stelmahere’s Post

Maximize Repeat Purchases During BFCM with Facebook Ads Driving repeat sales from your current customers is key to a successful Black Friday. But here's the catch—email open rates are under 50%, and not everyone opts into SMS. The solution? Facebook Ads. Ads ensure you reach all your customers, not just the ones engaging with emails. Failing to run ads to your existing customers isn’t saving money—it’s losing revenue! Pro tip: Get in front of your current customer base with the right messaging and watch your repeat sales soar! 💥 #FacebookAds #BFCM #EcommerceMarketing #CustomerRetention

When your marketing game is on point! 🚀 Hitting that sweet spot with your CPC (cost-per-click) and CTR (click through rate) is just the beginning – it's all about turning those clicks into conversions! 🤑💼 Pro tip: A/B test your offers and optimize your landing pages to keep the momentum going. Let's make every lead count! 💪 💬Tell us: How are you converting this Black Friday? Drop your tips below! 👇 #HowYouConvertin #BlackFridayDeals #DigitalMarketingGoals #MarketingStrategy #CTRSuccess #CPCOptimization #ConversionMasters #SocialMediaMarketing #MarketingMemes #EcommerceTips #Friends #Joey #FriendTVShow #JoeyTribbiani #HowYouDoin #CentralPerk

Google just chucked a wildcard into Black Friday PPC prep! The TLDR: 🔔 Pmax will no longer have automatic bid/placement preference over your Shopping campaigns 🔔 Ad Rank will be the decider between which campaign type has preference 🔔 Advertisers may need to reconsider how the two campaign types "play" together with their automated bid targets and assigned budgets If you're already working with different Pmax campaigns at scale, chances are you're already familiar with how bid priority works, making this a fairly low impact update. If you're unsure about how to prepare for Black Friday, give us a shout at hello@soapmedia.co.uk

Black Friday Tip 7 with Alex! ✨ Alex, one of our PPC account managers, is back with our 7th and final tip to help you crush it this Black Friday: Update your ad extensions! 💡 Ad extensions are an easy way to boost your visibility, increase click-through rates, and provide more value to potential customers. Make sure your sitelinks, callouts, and promotions are up to date and tailored to your Black Friday deals! 🛍️🚀 That wraps up our Black Friday tips series! Reach out today if you need help getting your campaigns ready for the big day; link in bio!💥 #BlackFridaySuccess #PPCStrategy #AdExtensions #DigitalMarketingAgency 

Over the last year, I’ve seen 450+ brands losing $1,000s of dollars by neglecting this one thing: Pop-up CTR. If you're an eCom brand and don’t even have a pop-up, you're in serious trouble—especially with Black Friday around the corner. Pop-ups are crucial for capturing leads and driving revenue. DM me or book a call with me so we can build a high-converting pop-up for your brand. Here’s a side-by-side comparison of how pop-up CTR impacts your email list and revenue over 6 months: #eCommerce #eCommerceMarketing #MarketingStrategy #eCommerceGrowth #DigitalMarketing #EmailMarketing #BrandGrowth

In most accounts this update will be fairly non-disruptive, but after speaking with a Google rep yesterday, I learned a bit more about how its rolling out. 1. Its already started rolling out worldwide in some accounts 2. There will be no notification in-account when this occurs, so it may already be live in accounts you manage --- Things to bear in mind: - Ad Rank isn't just down to bid & Target ROAS between Standard Shopping & Performance Max. Negatives, Product Listings, Search Themes & your Assets will all play a part. - Keep a close eye on your Shopping campaigns & see if they start ramping up in clicks/spend while this update rolls out. If so, it could be a sign that your Ad Rank in Performance Max could be improved. - Ensure you're confident about how your campaign & bid structure works together now, so you're not worrying about it when the Black Friday sale period begins!

Last chance to sign up here: https://lnkd.in/eKMR7SeZ Two of our PPC experts are joining forces on a webinar to give you the upper hand. Join Jack Fisher and Rachel Hazle tomorrow at 14:30pm for an insightful session on optimising your Performance Max campaigns to secure a competitive advantage this Black Friday. #PMax #PPC #BlackFriday #Webinar

For anyone whose gotten to this point without thinking about your PPC strategy... may the odds be with you 😅 Jokes (?) aside, with just one week to go until Black Friday, now's the time to think about any final updates, changes, or optimisations to get your accounts in the best possible shape for the week ahead. We've covered everything you need for your Black Friday strategy (however late in the day) in our Black Friday blueprint 👉 https://lnkd.in/ePVjAYXi

We've done multiple 8+ figures in sales on Black Friday in the last 7 years for brands in 20+ niches... And we've gathered everything we know in this guide 👇 If you want to hit 6 & 7 figures this Black Friday EASY, this is the only resource you'll need ✅ How to craft the perfect offer for BFCM ✅ Full marketing psychology guide for BFCM ✅ The exact playbook to 8 figure Ads on Black Friday ✅ 100+ Pre-tested and Profitable Black Friday ads for the top brands ✅ 130+ Ready to use static ad templates ✅ The ultimate landing page optimisation guide for BFCM ... and much more! Want it? Like and comment "BFCM" and i'll send it over. (must be following or connected so I can DM)

Ready to improve paid media performance with cracking conversion data that’ll help you drive super impressive results this Black Friday? 🚀  Grab a copy of the cheat sheet for a ton of quick tips ⏬  https://bit.ly/3Y8rWGn #BlackFriday #PPC# PerformanceMax