Shourya Sharma’s Post

View profile for Shourya Sharma, graphic

Founder at SquadGrowth | Talks about Business, Marketing and Personal Development

Day 67 of 100 Days of Marketing Madness 💡 McDonald's once turned a bus station into something that resembled a McDonald's food ordering counter! This bus stop modification was done to encourage customers to eat McDonald's burgers. And, while this appears to be a simple campaign at first glance, McDonald's made a very cunning move! Why? You know, the moment someone sees a McDonald's food ordering counter, they immediately crave a burger. It is a typical example of psychological training in which a sight or fragrance entices you to eat a specific food. In this situation, the bus-stop change would have tempted not just those sitting there, but also passers-by! It's quite effective as a method for increasing restaurant sales. #business #marketing #startup #entrepreneurship #marketingstrategy #advertising

  • No alternative text description for this image
Musavir Khurshid

Co-Founder and CEO at BookLeaf Publishing (bootstrapped) | Published 12K+ books | Sharing what I learn along the way.

5mo

What a clever and innovative marketing strategy! 

To view or add a comment, sign in

Explore topics