Shivani G.’s Post

🚨 Important Conversation Alert: Compensation for Kid Creators 🚨 As someone deeply embedded in the #InfluencerManagement Industry, I am always keen to engage in and amplify important conversations. Recently, there's been a significant discussion around the need for Parenting Influencers to pay their kids for appearing in videos. Here are some thought starters: 👉 The heart of this debate is about being ethical. Using children in content can have profound implications on their well-being, privacy, and future. Compensating them fairly for their participation is not just a legal obligation but a moral one. 👉 As professionals who work closely with parenting influencers, we have a responsibility to ensure that children are protected. This includes safeguarding their earnings and ensuring their involvement in content creation is consensual and appropriate for their age. How can we, as an industry, better protect children involved in Influencer Marketing? What measures should we implement to ensure their rights and well-being are prioritized? I would love to hear from you 💭 Want to learn more, read all about it: https://lnkd.in/dhXyAi7N #InfluencerMarketing #ParentingInfluencers #Ethics #ChildProtection #IndustryDiscussion

Amid growing concerns over child protection in digital spaces, the legal landscape for influencers and brands featuring children has become increasingly complex. Recent laws in Illinois and Minnesota now mandate compensation for minors appearing in influencer content, signaling a broader trend toward safeguarding children's rights online. These state actions reflect heightened scrutiny, with more states likely to follow suit. Allison Fitzpatrick, Paavana Kumar and Alexa Rozell explain what influencers and agencies featuring children in content need to keep in mind regarding these evolving regulations in this Advertising + Marketing alert. https://lnkd.in/eUmGBfp2 #ChildInfluencer #InfluencerMarketing #ContentCreation        

Remember child actor Jackie Coogan and how the Coogan Law was enacted to protect child actor's financial earnings? At least two states have passed similar laws for child influencers with more coming down the pike. Check out our latest Davis+Gilbert LLP alert which explains how these laws will impact the influencer landscape.

📱The cost of childhood in the digital world📱 My recent blog delves into the digital landscape for children and the pressing need for legal safeguards for child influencers, shedding light on the risks they face and the legislative gaps that must be addressed. Read it here: https://lnkd.in/dgmvcYs6 #safeguarding #children #socialmedia #influencers

Laws protecting children from exploitation in the influencer industry are being enacted to ensure kids receive a share of the profits from brand deals. Davis+Gilbert Advertising + Marketing partner Allison Fitzpatrick was quoted multiple times in this Axios article, Classic Hollywood Laws Inspire Shields for Kids in Multibillion Influencer Industry, which focuses on how the law is evolving to protect child influencers. Allison draws immediate attention to state laws in Illinois and Minnesota that allow children to sue parents who didn’t save money for them. Many other states have also introduced laws protecting child influencers, tracking with federal children protection bills that have received bipartisan support. Allison comments on the influx of state laws, “As these laws come into effect, we will see if they have teeth and if parents have been following them. Are parents adhering to the record keeping and the trust provisions? Were they just ignoring them?” Read the full Axios article for more insights from governmental professionals, and other legal professionals like Allison: https://lnkd.in/ekcHPKZ9 #InfluencerIndustry #ChildInfluencing #ContentCreation

Parenting influencers speak out as new law designed to protect kids featured on social media goes into effect Hmmm ... not sure about the title ... this law seems to support the use of children in adult social media posts ... as long as they are compensated. "it requires that children age 16 and under be compensated if, within a 30-day period, they are in at least 30% of a video or online content for which the adult, whether a parent or caregiver, is being paid. The person making the videos in which the child appears is responsible for setting aside gross earnings in a trust account for the child to receive at age 18." Pehaps kids under 16 should not be used? At all? #sharenting #socialmedia #kids #adolescents #mentalhealth https://lnkd.in/eSnwgDqs

📢 Industry News Alert: Instagram rolls out Teen Accounts, a game-changer for younger users and their parents. This update, shared by head of Instagram Adam Mosseri, could impact businesses targeting younger makers: https://lnkd.in/ePj2N-SM #socialmedianews #instagramupdate #instagramteenaccounts #onlinesafety #youthmarketing #instanews

U.S. teens spend 5 hours a day on social media per Gallop's latest data As far back as 2018 I called TikTok the new TV Now the amount of time kids spend on the platform has outpaced it Where people spend their time commerce happens But not in the way it happened on TV thru advertising from the 1940’s to 2017… Our execs grew up in the big TV ad era & don't know how social commerce works There was a built-in mass audience where attention was literally glued to your message via ads It was easy to sell things when communication only flowed 1 way once a week Now messages, products, trends are shared every second through the world’s 1st shared content system But, you’ll only see something you’ve expressed interest in prior… So knowing who knows who & what matters to them is the job this era in a world of 1.6B individual FYP’s Community is where everything incl commerce happens on TikTok 86% of digital natives join online communities b/c it’s hard to get emotional support w/so much chaos in the world It is part of the human need for connection + intimacy w/in a hyper-individualized & hyper-competitive society Influencer marketing needs to stop chasing big, empty numbers It must start building meaningful ones Community starts on TikTok Culture spreads thru content Commerce happens on TikTok Shop This is a real time example of how it works Take the sound “Good luck, babe” by Chappell Roan Just 1 reel on Insta this morning Yet 35K members of Chapell Roan’s FANDOM created a TT this month There are tens of thousands of community members in this fandom From chappellr0anfan Chappellroansgirlfriend Chappellroanfandemonium Moanforroan Chappellroanenjoyer Chappelleroansgf To Chappell’s Fandom The song that’s been trending this month 'Good Luck, Babe!’ is about dating a closeted girl who refuses to acknowledge their relationship It’s been shared over half a million times How many times has mass fashion gotten half a million people to do anything at EXACTLY THE SAME TIME???? Gen Z is begging for people to develop media literacy loool https://lnkd.in/ekiTNZTr B/c you can only sell things to #lesbiantok if you know her interests Nearly 30% of Gen Z adults identify as LGBTQ btw Not a small # Mermaid core products are selling in Florida, South Carolina, & Wisconsin And Midwest princess fashion incl camo, tube tops, & felt hats are in Ohio, Oklahoma, & Montana #iykyk Today you have to be an expert in culture + ai to sell stuff through content people want to participate in and you have 2 seconds to make it work hahaha IN REAL TIME to 7 Billion audiences of one THIS is why American fashion is failing - we can't find and will not serve all the gay girlies or anyone else Looking at you Macy's - just exactly when are you going to respond to Keon Coleman smh... And Nike you should have done more than send a box of stuff also smh #thegreatfashionreset #creatoreconomy #communitycommerce #contentistheproduct #tiktokisthestore

California is taking significant strides to regulate the burgeoning field of child influencers. Recent legislation, now signed into law by Governor Gavin Newsom, aims to safeguard young creators by ensuring that a portion of their earnings is reserved for their future, similar to protections already in place for child actors under the Coogan Act. Children employed as content creators on platforms such as YouTube will have at least 15% of their earnings deposited in a trust for when they turn 18. With the rise of social media, many children have become stars in their own right, earning substantial incomes through sponsorships and brand deals. However, this rapid growth raises concerns about the potential exploitation of minors in the digital space. The new laws not only prioritize financial security for young influencers but also address parental oversight and accountability. By mandating that a portion of their earnings is set aside, the legislation seeks to protect children’s financial futures while allowing them to pursue their passions. As the influencer landscape evolves, these measures reflect a growing recognition of the need for balance between opportunity and protection for young talent. Parents and guardians should stay informed about these changes to help navigate this exciting yet complex environment for child influencers.

Instagram Introduces New Restrictions for Teen Users !! In a significant move to prioritize youth safety, Instagram has tightened its restrictions on teen usage, empowering parents with greater control. Key Updates: Teens under 16 (and 18 in some countries) will default to a private account. Parents can now supervise and monitor their teen's online activity. Enhanced tools for parents to set limits on teen screen time. Stricter advertising policies for teen accounts. Why it Matters: As social media continues to shape our digital landscape, protecting vulnerable users is crucial. By putting parents in the driver's seat, Instagram aims to: Mitigate online harm and cyberbullying. Foster healthier online habits. Promote digital responsibility. Implications for Businesses and Marketers: Re-evaluate advertising strategies to comply with new policies. Consider teen-focused content guidelines. Leverage this shift to prioritize user well-being. What's your take on Instagram's new restrictions? Share your thoughts! Read full store 👇 https://tcrn.ch/3ztcyea #Instagram #TeenSafety #DigitalResponsibility #SocialMedia #ParentalControl #OnlineWellness