Sway (formerly Returnmates)’s Post

The greatest story of business growth, relevance maintenance and strategic partnership can be found in two complimentary and competing products. Puff Puff and Buns. Both products attained product market fit at the same time and the both of them did their series A, but only puff puff went on to IPO. Why? The answer is partnership and flexibility, puff puff partnered with small chops and attained all the small chops users, asides that, puff puff became flexible and users could add features like honey, pepper etc inside puff puff, just like Nokia, before buns could change, the market had moved on. Make decisions fast and be flexible. 🚀🚀

A few weeks ago, I shared that SHIPTO (www.shipto.ug) is stepping into the public eye. What I didn’t mention is that I’ve decided to build it in public! What does that mean? It means I’ll be sharing what I’m working on, the decisions I’m making, and the reasons behind them. Think of it as a behind-the-scenes look at how SHIPTO is growing and evolving! This is something I’ve wanted to do for a long time, and now feels like the perfect time to take you along for the journey. Since that announcement, I’ve hit the reset button after a successful MVP to plan for an even better rollout. Here’s what we’ve been working on: - Listing products in high demand categories - Simplifying products pricing to make it fair, transparent, and easy to understand. - Streamlining shipping to ensure it works better for you, no matter where you’re located. One tough decision I’ve made is to base store pricing in dollars. Why? Switching to dollar-based pricing allows us to maintain consistent pricing across all our products, regardless of currency fluctuations. It also simplifies our operations as we prepare to expand into new markets, ensuring we can scale efficiently while still giving you the best value. But don’t worry – when you shop, you’ll still see prices in your local currency. I’m so excited to share this journey with you and hear your thoughts along the way!

Last quarter, our team invested heavily into improving the reach and depth of the FQ platform — and the results have been incredible 🚀 Not only have we expanded into new industries (like food and bev), we've also added potent workflows and integrations to help our up-market partners (like Harry's Inc. and Topo Designs) simplify their supply chains. The FQ platform has never been in a stronger position to tackle new and varied QC challenges across brands of all sizes and industries. Our efforts didn't stop there. We've also continued to innovate features to support new and existing customers—like our Checklist Builder—with more to come in Q3. Learn more about how these innovations will help our partners drive success in 2024: https://lnkd.in/d3yDytHk

Top 3 things to watch over the next month 1. Outer Range with Josh Brolin (on Amazon Prime) 2. Dark Matter with Jennifer Connelly (on Apple TV) 3. Optimist Fund Insight Series Webinar (at the link below)

Are Puff Puff and Buns really complementary products or competing products? . . I go for Competitive (different unique tastes) because if they are complimentary, one should sell the other. A good example is the Gillette razor and blade, in the case of Milk and chocolate brands products it should be but a lot is changing these days. You can't buy one without getting the other in the case of a complimentary product. Though it happens now on rare occasions. Like when one of the products finds a different use case. . . But this is it with Puff Puff and Bons . . I think Puff Puff finds a very many use cases. In the case of products that meet more than one needs. Interoperationablity? Enjoy it when it lasts. 😂 . . Also, one thing Buns is not doing so well is Positioning. How? Because everyone knows buns have a top-tier taste, in the cases of its use in Egg buns, Scotch eggs, etc. If it can position itself when it belongs, Buns will eventually hit the public market (IPO) and it will be celebrated. . . The goal is to adapt fast as opportunities arise and also explore opportunities faster. The road will definitely be different, and every product will be different but you should be nimble enough to know who you are and find your uniqueness and path to the TOP (IPO). . . Thanks for sharing.

The greatest story of business growth, relevance maintenance and strategic partnership can be found in two complementary and competing products. Puff Puff and Buns. Both products attained product market fit at the same time and both of them did their series A, but only Puff Puff went on to IPO. Why? The answer is partnership and flexibility, puff puff partnered with Small Chops and attained all the Small Chops users, Besides that, Puff Puff became flexible and users could add features like honey, pepper etc inside Puff Puff, just like Nokia, buns could change, the market had moved on. Make decisions fast and be flexible.

🚀 Introducing the Pre Launch Deal! 🚀 🎉 Get ahead before we kick off! Secure your spot with just $100 and unlock an exclusive $500 credit towards your purchase in our upcoming pre-sell window. It's not a deposit; it's an investment into your future savings! 🌟 Why Join the Pre Launch Deal? - Lock in Value: Your $100 blossoms into a $500 value, maximizing your buying power. - Early Access: Be among the first to access our new product lineup with your secured position. - Exclusive Benefits: Enjoy special perks available only to our Launch Leaders. 💡 Whether you're a longtime supporter or a new friend, this is your chance to leap ahead with incredible savings. This deal is designed for our most enthusiastic customers who want to get the most out of our upcoming products! 🔗 Act Now! Slots are limited, and interest is high. Visit our website to place your deposit and secure your $500 credit. Don't miss out on this golden opportunity to be a part of something big from the start! 📅 Hurry, this offer is available for a limited time only! Visit https://lnkd.in/gnqxeddN to join the Pre Launch Deal today! #Yarbo #PreLaunchDeal #PreOrderNow #SpecialOffer #TechSavings #InnovateWithUs

Their first batch of drinks sold out online in less than a month. Today TULA Drinks can be found over 20 stores and restaurants across Australia. Founders Monique Bateman, Jessica Owens and Josi Fox believe in knowing your customer deeply and speaking to them directly and that has helped shape their business strategy. In this Founder Story we dive into TULA Drinks’ origin story, their key milestones, tech stack, growth strategies and more: https://lnkd.in/gWQKvAH2

Morning Brew grew from $0 to $70M in revenue and 4M+ subscribers in just eight years. 🚀 I've spent 25+ hours reverse engineering the growth of Morning Brew, its awesome founders, Austin Rief and Alex Lieberman, and the rest of the team who are on a mission to make the best business content that people actually read. 📈 Get the deep dive in my newsletter tomorrow, including: • How Morning Brew actually makes money • 3 Key Success Factors to Morning Brew's growth • Actionable steps you can take to replicate the Brew's growth Sign up here: https://lnkd.in/dJwsvR9r

THIS IS HARD TO BELIEVE... Hard to believe that this was only the first part of our year! 🤗 Our small Canadian business literally crossed borders and went international. 🌎 That's something to celebrate. 🎉 And we're full steam ahead, ready to tackle the second part of 2024. Want to help? Drop us a comment on how your business can help Mateina continue its phenomenal growth! #dtc #shopify #innovation #businessgrowth