Sherif Kottapurath’s Post

Not long ago, making ethical choices was equated with making less money. This is no longer the case. Ethical investing, and ESG investing in particular, is gaining traction among asset owners, and return potential is a key driving force. According to a PwC report (2022), 9 of 10 asset managers surveyed believe integrating ESG (Environmental, Social and Governance) into their investment strategy will improve overall returns. Moreover, 60% of institutional investors reported that ESG investing has already resulted in higher performance yields, compared to non-ESG equivalents. The growing interest in ESG and ethical investment strategies is in turn influencing industries in many ways: Support for Sustainable Industries: Companies that demonstrate a commitment to environmental sustainability and social responsibility get access to more funds, fostering growth in these areas. Divestment from Harmful Sectors: Investors are actively avoiding sectors associated with negative societal impacts, putting pressure on companies to adopt more sustainable practices or risk losing financial support. Increased Accountability: Ethical investors scrutinize corporate governance and ethical practices, leading firms to adopt more transparent and responsible business models. Innovation and R&D: The demand for ethical investments encourages companies to innovate, particularly in developing less polluting production methods and sustainable practices. This also enhances the company's resilience and market competitiveness. Growth of ESG Funds: There is a rise in ESG-focused mutual funds and investment vehicles, making it easier for investors to align their portfolios with their values. Impact Investing: Impact investments focus on measurable outcomes, such as renewable energy projects or affordable housing initiatives, thus creating tangible benefits alongside financial returns. Community Development: Ethical investing often includes investments in education, healthcare, and small businesses, enhancing social equity and community resilience. Cultural Shift in Investment Philosophy: Investors are starting to view their capital as a tool for positive change rather than merely a means to financial gain. If you are interested in ethical investing: -First define the values and principles that matter most to you and then look for investment options that align with them -Consider investing in companies that are not yet compliant and supporting them with the expertise to meet ESG criteria -Conduct due diligence by reviewing sustainability reports, governance structures, past performance -Diversify and consider financial viability alongside ethical considerations Founders, take advantage of the focus on ESG criteria: -Integrate ESG considerations into your business from the outset -Clearly communicate your commitment to ethical practices in your marketing and investor communications -Seek investors that align with your values -Measure and report impact to stakeholders

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Antra Bhargava

Safety, Sustainability & Storytelling for Social Impact

1mo

Good to know while I am working on shortly launching an innovative phygital solution in this space.

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Nitesh Kumar

Senior Manager – Customer Success & Operations | Ex. Byjus | Enhancing Customer Success | SaaS Innovation | Process Optimization | Revenue Growth Strategies

1mo

It's inspiring to see how ethical investing is evolving! Aligning values with financial returns is the future of investing. 

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Sridhar Mitta

Founder & Managing Director, NextWealth Entrepreneurs. Technology | Business | Entrepreneurship

1mo

Sherif, Thanks for sharing your thoughts and insights. Sridhar Mitta

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Lakshman Pillai

Trailblazing Digitally Wise Ecosystem

1mo

Dear Sherif, I enjoyed reading your thoughts on ethics in entrepreneurship attracting ethical investment. I could very well connect with your thoughts. Lovely!

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Meheran Sayed

Managing Director @M3 Extrusion | Helping Businesses With Customized Plastic Extrusion Profiles | Get PVC Profiles | ABS Profiles | HDPE Profiles | Polycarbonate Profiles | Acrylic PMMA Profiles And Many More

1mo

Absolutely! It's awesome to see how ethical investing is not just a trend but a solid path to better returns! Sherif Kottapurath

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