Shelley Pratt’s Post

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🎬🎶 Excited to share the latest project I've been working on! 🎥🚀 I recently had the privilege of collaborating with Mezzo Forte, a leading music school with a big dream – to become the biggest music school on the planet! 🌍🎵 Sadly, I did not have the opportunity to produce and direct the video but I did work on the editing. Introducing their brand-new Video Business Card – a captivating visual showcase of their passion for music education and commitment to excellence. Here's why Video Business Cards (VBC) like this are a game-changer: 1. First Impressions Matter: A VBC grabs attention from the get-go, providing an introduction to Mezzo Forte's mission and values. It sets the tone for a memorable interaction, leaving a lasting impression on potential students and partners. 2. Connect Emotionally: Videos have a unique ability to evoke emotions and build connections. By capturing the passion and dedication of everyone involved with Mezzo Forte, the VBC resonates with viewers on a deeper level, inspiring trust and loyalty. 3. Reach a Wider Audience: In today's digital age, video content reigns supreme. By leveraging their VBC across social media platforms, websites, and email campaigns, Mezzo Forte can extend their reach and attract students from all corners of the globe. This project underscores the immense value of video marketing for subscription-based and recurring products/services companies like Mezzo Forte. It's not just about showcasing what you offer – it's about telling your story, engaging your audience, and building meaningful connections that drive long-term success. Whether you're in the music education industry like Mezzo Forte or exploring opportunities in real estate, apartment building management, or any other subscription-based business, video marketing can be a game-changer for your brand. #VideoMarketing #BrandStorytelling #SubscriptionBusiness #MezzoForte #MusicEducation #DigitalTransformation

Moving the industry forward requires intentional collaborations, we need to work together to achieve the kind of success that is needed to move the music industry to a greater heights. #ReLPI #MusicIndustryNetworking #IndustryConnections #MusicBusiness #ReLPINetworking #GrowYourNetwork #MusicProfessionals #MusicBusinessGrowth #ReLPIEvents #NetworkAndGrow

🌟 Taylor Swift's concert in Amsterdam: An evening of near-perfection! 🌟 Last night, Taylor Swift kicked off the first of her three sold-out shows at the Johan Cruijff Arena in Amsterdam and it was nothing short of spectacular. National newspaper Algemeen Dagblad (AD) hailed her performance, noting that "During the first of three sold-out concerts in the Johan Cruijff Arena, Taylor Swift approached perfection. The biggest music star of the moment effortlessly captivated her audience with an illustrious marathon show." 🎶 However, AD also pointed out a significant challenge: "Is there nothing Swift doesn't do well tonight? Well, alright: Swift is ultimately not a sorceress; even she cannot save the acoustics in the Amsterdam stadium, although she sings well. But even that is less bothersome tonight, thanks to the Swifties. Because of them, it resonates anyway." 💫 The acoustic limitations of large venues like the Johan Cruijff Arena can pose challenges for even the most talented performers. While these stadiums offer the capacity to host tens of thousands of fans, the sound quality can sometimes fall short of the experience that both artists and audiences deserve. 😕 🔊 This brings me to a critical question: Should world artists continue to perform in these mega stadiums...? 🎤 ✔ or ❌ #TaylorSwift #acoustics #music #concert

Our regular Friday doomscrolling find: Is this the End of Coachella? "Plagued by low ticket sales and hellish logistics, the once-dominant California festival is starting to lose its luster." Coachella had long ago stopped being about the music. Other than the headliner's Half Time show-like performances, and maybe some surprise reunions, it was about being seen there and the vibe more than anything. And tastes change. So on top of this article's thoughts about the headliners (good thoughts BTW), how much of this is just the audience has moved on and younger audiences are building their own experience? Maybe certain festivals (Lollapalooza) survive due to their urban locations and ease of access - and due to the focus still being the music. (It helps that it pulls a huge range of musical acts). Coachella isn't that - tickets are expensive, it's hard to get to, trying to make it easier to get to is expensive ($154 for a shuttle pass on top of the tickets??). This might not be such a surprise. https://lnkd.in/e4znDucx #letsmakeplans #experiencedesign #entertainment #livemusic #themedentertainment

Music is our bread and butter - but that doesn't mean we don't have other hobbies! In this episode of ICO Advice, find out what our musicians get up to in their spare time - and how it inspires their music. #musicians #orchestra #musiceducation #musicalinstrument #education #chamberorchestra #irishchamberorchestra #ireland #orchestra #learningmusic

Do you have a festival planned this summer? 🎪 Festivals and concerts are a great way of bringing people together to enjoy music and make memories, but to make the most of the event, it's important to take precautions and ensure the safety of you and your loved ones! Read our blog to gain tips on how to stay safe throughout the summer season 👉 https://bit.ly/44wdcCR #Safeguarding #Safety #Safe #Wellbeing #Wellness #Festival #Concerts #SummerSeason #FestivalSeason #SafetyTips #SafetyPrecautions #Blog

'If only there were a handy overview of dates for jazz professionals...' 💫 Here you go! 📆 Are these in your diary? ☕ Which events are you attending? 💾 Save this post as a handy overview. ✅ #JazzProfessional #MusicIndustry #JazzSector #CultureSector #CreativeMusic #Jazz #Networking #MusicProfessional #ImprovisedMusic #Conferences #Showcases #MusicConference