Shelby Reicks’ Post

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Travel Content Creator | 500,000 Followers across IG and TikTok | Social Media Management

Here's how I grew to over 100,000 followers on Instagram in under 6 months: When I first started posting on social media a year ago, I prioritized the power of TikTok. As I began to grow my following on TikTok, I realized that I wanted to become even more valuable to brands and my travel audience by growing on Instagram. With this, it took some trial and error and adjusting how I approached my content. Here are the main first hand takeways from someone who has grown to nearly 500,000 followers across both platforms: - You NEED to use the in-app editing tools based on the platform you are using (I tried cross posting much of my content from TikTok to Instagram and was wondering why I was not growing) - LENGTHY CAPTIONS ARE KING ON INSTAGRAM! I treat my Instagram captions as little, valuable blog posts compared to my short form captions on TikTok! - My vibes are fairly different between TikTok and Instagram! I approach Instagram in a more professional, put together manner while TikTok is where I use more funny slang and hooks that will get viewers to stop the scroll! - I UTILIZE Manychat on Instagram for automated Instagram comment replys, while I direct my TikTok viewers to the Linktree in my bio! I realized users on Instagram prefer a quick DM with the info, while TikTok users seem more confident with getting to the Linktree in my bio.) If you are a brand that is looking to grow your social media, would love to schedule a consultation of how we can work together. If you are a brand looking for any type of UGC within the travel or sports space, my DM's are always open! #contentcreator #fulltimecontentcreator

Gayle Pohl

Gayle Pohl is an Associate Professor at University of Northern Iowa

3mo

Hey Shelby. Seems like you are doing well. Do you consider yourself an influencer?

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So proud of you!!!!

Gayle Pohl

Gayle Pohl is an Associate Professor at University of Northern Iowa

3mo

Shelby, can we push your visit to Thursday, Sept. 26, please

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