Before you send that press release ... check your calendar.
The timing of your press release can significantly impact the likelihood of a publication covering your news and determine the number of people who will read it.
Sending your release too close to a holiday increases the odds of reporters (specifically the ones you're pitching to) being OOO. It's better to wait until after the holiday to distribute your news.
Pay attention to the timing of industry conferences. Releasing news during an industry conference significantly decreases the chances of securing coverage. At conferences, journalists cover keynotes and breakout sessions, meet with sources, and create content. If you want to announce your news during a conference, distribute the news ahead of time under an embargo.
Finally, if you have a great rapport with the journalists you collaborate with regularly, pay attention to when they mention upcoming vacations or being OOO.
While timing is just one of many factors you should consider when sending a release, it can make all the difference.
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On-Air Announcer at KUT/X Radio and Producer/Host of "In Black America"
1dInsightful