She Runs It’s Post

I feel insanely lucky that I got to go to the Industrial Marketing Summit last week. Two thoughts: ⚙️This. Community. Rules. People talk about “company culture” — but something I noticed last week was the culture of this community, of industrial marketers, is second to none. There are so many smart voices ushering in a new wave of marketing — moving beyond sales enablement into a true revenue generation stream. And no one’s competing against each other. It’s very much a culture of, “Oh, you’re experiencing that challenge, too? Here’s how I’ve overcome it. Let me help you.” ⚙️ So many incredible women!! From the women on the stage to the women behind the event. And each of them is eager to reach a hand down, up or across to help another woman in the community. It was truly invigorating to be a part of. --- What a fun event. I walked into this week feeling like I could kick down a door. And honestly the least of it was that I took the stage as a conference speaker for the first time. (Aren – I’m so proud of us!) Thank you to ALL involved (Gorilla 76, TREW Marketing, CADENAS PARTsolutions). Not even going to attempt to tag all individuals — I'd surely go above the character count for a LinkedIn post 😂 See you at the next one? #IMSummit #industrialmarketing

Have to give a shoutout to four marketing leaders who just rock it. It 'feels' like they drag their teams over the finish line to win. 🏆 They produce incredible content, campaigns that deliver, and marketing innovation. Their sales teams love them. 🤝 And yeah their companies hit numbers. They are also incredibly selfless people who give, give, give. In alphabetical order so no one gets it twisted. - Ting Ting Luo from Orum makes sales look fun and kind. Brand-driven demand drives half of their pipeline. Like 340% of their number. - Natalie Marcotullio from Navattic. How do you beat much larger competitors on Vendr's SaaS spend report? Good marketing and better ideas from Natalie. - Trinity Nguyen💎 from UserGems makes it look easy. But check out their LinkedIn ads? Next level. Brand is always on point. - MJ from Colab. We all knows she's brilliant. But if you told me someone from an agency would lean into #outbound, I'm not sure I would have believed it. In this environment, it's important to celebrate winners. Thank you all for giving us reasons to celebrate. 🎉 P.S. It should be noted that these are all women #GTM leaders. 🦄 Women in Sales

A big thank you to Daniel Markovits and Female Founders Rise' Emmie Faust for the concise and so useful webinar on persponal branding on LinkedIn. My key takeaways, don't overthink it, add value, and share your perspective, will certainly influence how I approach my engagement on LinkedIn. Truly grateful for the insights and looking forward to applying them! #PersonalBranding #FemaleFounders #LinkedInTips #WomenInBusiness

Shed some light and clarity #Women's Day 🌈 The stats DON'T always tell the FULL Story. Sometimes the Devil is in the Details...or the Prada 😉👠👠🥂 To be frank, reading the yearly studies and their stats on the progress of C-Suite/VP Level Women's leadership in High Tech can be depressing. Especially as a Global Executive Leadership coach, I can count on one hand the C-Suite women I've coached in my 22 years. And very rarely do I see key power positions like CTO/CIO, CRO, COO, or CEO being held by women. 😖 We always see low numbers. And I yearly hear the recruiting wail "There are no R&D/technical women out there for VP/Exec positions". BUILDING YOUR PERSONAL/LEADERSHIP BRAND is critical, not only for your benefit but so that other people can see what is out there and can be done! Did you know that since 2018 ChatGPT's CTO is Mira Murati? (Follow me next week for my key #personalbranding building tips!) Hence my shock and delight 💖 when I saw the MAJOR companies listed with CTO/CIO and even CEO in the Top 100 women in tech list below: 😍💃🏻🏆 #amdocs Alegra Kilstein #microsoft Lakecia Gunter #Paypal Archie Deskus #cisco Aruna Ravichandran (she/her) #salesforceai Clara Shih #netflix Elizabeth Stone #hewlettpackardenterprise Fidelma Russo #pepsico Fern Johnson #oracle Jae Sook Evans #eventbrite Julia Hartz That's only 10 of the 100 powerhouses! #womeninbusiness, it is critical to be visible, vocal, and brand your career. When we see a path, we see the way, we see what's possible 💥 Happy #womensday2024 https://lnkd.in/eXrJ8g-H

📆 Each month, we share our conversations with thought leaders and mark-makers to learn "How They Made Their Mark." This month, we spoke with Sean McDade, Founder and CEO of PeopleMetrics, and Advisor to ImprintCX. 🔗 Link to the full interview in the comments. 🤔 Do you know a thought leader or mark-maker you think would be interesting to profile? Please share your recommendations below ⬇ #CX #CustomerExperience #CXJourney #LessonsInCX

Excited to share Friday's dose of knowledge! 💊 #TheNTWKPills 💊 curated by Miriam van Straelen. We're witnessing a notable shift in the corporate landscape as more companies embrace collaboration over competition. This transition is a central theme at this year's #TheNTWKSummit24: 'From Competition to Collaboration in the Digital Era.' Join us for insightful discussions - https://lnkd.in/dDDJ8ZYy What are your reflections on this trend? We invite you to share instances where competitors have forged successful collaborations. #CollaborativeCulture #DigitalTransformation #BusinessStrategy

🌟 Celebrating Excellence in the Advertising Industry 🌟 The advertising industry plays a pivotal role in shaping culture, driving innovation, and fostering diversity. That's why Lead5050 is on a mission to spotlight the top 10 businesses in advertising that champion workplace equity and inclusion. At Lead5050, we recognize the importance of acknowledging and celebrating those businesses that are leading the charge towards equity and inclusivity. Congratulations! PHD, Brainlabs, Oliver Marketing Group, GroupM, INTERACT CC LTD, IPG Mediabrands, AC Nielsen, facebook ads In today's rapidly evolving landscape, it's crucial for businesses to prioritize diversity and inclusion. Not only does it enhance company culture, but it also drives better business outcomes. Find out how your business is doing on workplace equity. CLICK HERE- https://lnkd.in/ezhd9nQc #AdvertisingIndustry #WorkplaceEquity #DiversityandInclusion #Lead5050 #Top10Businesses #InclusiveFuture

Thank you, Together Digital, for creating a space for women to learn new skills, deepen their knowledge, and form real connections. I continue to grow as a professional through your educational events, and it's always a pleasure to grow my network of empowered, empowering women! 🙌 This morning, I had the privilege of attending Columbus Together Digital's From Insight to Impact panel discussion at COhatch. Here are my key takeaways: 👉 For digital marketers like myself, diving into the meaning behind analytics can prove challenging as algorithms change and as the culture around spending/donating online sways. Before jumping to conclusions based on data, evaluate your assumptions. Numbers trending down may not indicate that your organization is poorly managing their social media pages or website. 👉 When a change is needed in marketing strategy, it can be difficult to effectively persuade senior leadership. Remember that marketing and storytelling go hand-in-hand. Lead decision makers through your thought process and the data to encourage buy-in and positive change. 👉 Protected characteristics should not be gathered without a clear purpose. Ethically encourage minority and marginalized groups to share their perspective with your organization to promote real social change. 👉 When analyzing data, look honestly not only at what was done and its results but also at how well it was executed. An idea may work in the future if approached in a better way. Jade Barry, Sheri Chaney Jones, and Bill Balderaz, thank you for sharing with the group this morning. #CbusTogetherDigital

🎉 Just found out the list of "Awesome Women to Follow in CX 2024" list is out, and i’m on it! I’m so proud to be part of this crowd! But let's chat real quick – did you know that despite what many think, our CX world is pretty much male-dominated? Yep, only 30% of management roles are snagged by women, and don't even get me started on senior leadership – a tiny 12% there. 📉 Shocking, right? Been riding with the Women in CX community since March 2021, and wow, what a journey! This gang has been my rock – seriously, my career would've looked way different without these superheroes. 🦸♀️ Facing down imposter syndrome, smashing through glass ceilings, and just trying to get our voices heard in a room full of echoes – it’s been real. And knowing 84% of us are battling those same feels? It just makes this recognition mean even more. So here’s the thing – if you're navigating the wilds of CX, looking for your squad, consider this your sign. The support, the empowerment, the sheer brilliance I've found here? Game-changer. 💥 To my Women in CX ™ fam: You inspire me every day. Your courage, your wisdom, your relentless push for a seat at the table? It’s everything. And to anyone out there feeling a bit lost in the CX world – come find your tribe. We’re right here, and trust me, we’re just getting started. Let’s keep pushing, keep supporting each other, and make sure this industry knows what we’ve known all along – we’re not just here to stay; we’re here to lead. 🚀 Thank you Clare Muscutt (WiCX) and the incredible (but true!!) WiCX team for your work, constant innovation and support! 💘 Check out the full list of "Awesome Women to Follow in CX 2024" (link in comments) and see the magic for yourself. Here’s to us, to our journey, and to finding your tribe. Try us! #WomenInCX #FindYourTribe #ChangeTheGame #CXLeaders